Speedo is stepping out of its Competitive Swim Box
When you think of Speedo, Olympic swimmers come to mind, or at least competitive swimmers. Note, you can’t use the term “Speedo” to cover all swim briefs. But I won’t give a lesson on Copywrite protection. But they have always focused just on competitive swimming and rarely stepped outside of that box.
Speedo started a new campaign for their Vibe collection. Their message is, “you can wear your practice suits outside of the pool.” I feel the only time they step outside of this box is for the Solar suits. If you aren’t familiar, the solar suits are bikini cut with one-inch sides. I know many of our readers love this suit.
I think Speedo could market some of their suits for people outside of the lap pool. More guys are wearing smaller swimwear. I like the classic Speedo suits. I think they look good on many different body types. Especially beefy guys, the 3-inch sides, I believe, are a good look.
The new campaign I initially saw in a video on Facebook. The campaign is focused on friends at a day at the beach rather than performance. This got me thinking, why hasn’t Speedo ever done this type of campaign before, or why haven’t they created a fun collection for the beach?
First, they have the money to do such a campaign. They have been around for over 50 years and are a staple in the world of swimming. Next, Speedo could use the same designs and use different and fun fabric featuring bolder colors and prints. Third, the collection could be a limited edition for summer. Lastly, if the campaign is successful making it a yearly campaign with new, limited edition designs each summer.
These are just some of my thoughts, curious to hear some of yours. Leave a comment