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UNB Reader Survey Part 7

Today we take on the first of what influencers your purchases. What makes you buy a pair of underwear or swimwear?

Does your spouse, wife, husband, GF, or BF influence your underwear? It’s an overwhelming no! Most of you enjoy what you like and don’t really get a lot of influence from your significant other.

Brand emails somewhat influence you guys. They are a great way to see what is on sale or new with your favorite brands.

This one has surprised me this survey, news write up doesn’t have much of an influence. I believe this was much higher in previous surveys. I love telling you guys about new brands and pairs so I’ll keep doing them. We have a follow up in what UNB does that influences your buying.

WOW, friends do not influence your decisions at all. I know my friends do influence. Well when you have friends like Undies Cub, Scruffygear, UndiesGeek, of course, they will influence my gear decisions. But an overwhelming amount say, “nope friends don’t influence me”

Reviews do influence you guys. This I have known for years. If you are going to buy a new brand or even a known brand you want to see how well the pair holds up. We are trying to do more reviews this year but with Covid-19 it’s been super slow.

We added this one this year, do Influencers on Social Media influence you to buy undies. For the most part, the answer is no. Influencer Marketing is huge in the world of marketing but its influence varies across industries and you guys are telling us you don’t get influenced by them.

We will have more tomorrow!

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