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What’s Hot in the UK – Pattern Edition

Women are jealous. It’s official. Insiders at DGU are used to hearing murmurs of approval from female admirers of men’s underwear and swimwear. But these days there is more envious muttering – complaints that male collections use higher quality fabrics, better colours and the best prints. So this week Deadgoodundies provides the inside track on patterns for 2018. Watch out for lush leafy looks, high fashion camouflage, variations on favourite animal themes, uniform tile prints and understated florals, with a smattering of curious photographic prints…

Never mind all the jokes about snakes… Reptilian prints are always popular on men’s swimwear and in this case men’s underwear.

JOE SNYDER SNAKE RIO THONG II – £19.00

Hit the beach in this men’s swim thong and make a statement. Zebra inspired stripes come in vibrant pink with black or blue-black variations.

OLAF BENZ BLUE 1750 SUN STRING – £35.00

Anyone looking for unique, unusual or wryly funny prints should examine the Bruno Banani collection very closely. These longhorns look very different in the black or red options of the male bikini slip.

BRUNO BANANI BULL SKULL TANGA BRIEF – £21.00

Who thought electricity pylons would make an interesting print for men’s slip underwear? We did say that Bruno Banani have a sideways approach!

BRUNO BANANI RECHARGE TANGA BRIEF – £20.00

One print, two variations – a brilliant jungle print on a turquoise or blue background. Beach foliage at its best on a nicely shaped swimming slip.

HOM PARADISIAQUE SWIM MICRO BRIEF – £37.00

The Doreanse collection is fast becoming a go-to brand for prints on men’s underwear, especially their bikini briefs. These zebra stripes have been joined this week on DGU by a great new khaki camo, a brushstroke print and one that looks like colourful fireworks, but close up reveals a leaf pattern.

DOREANSE 1345 MICRO BRIEF – £9

Get all these pairs at Dead Good Undies.

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