When We were in Vegas covering Project/Magic, we asked you guys if you shopped at Amazon. We got some really interesting results. More of you guys shopped Amazon than I thought you did! It appears that Amazon may be the new UnderGear. Meaning it will be the place where guys start discovering underwear.
21% of guys who responded said they shop Amazon regularly. While another 21% said they shop but not often. The most interesting one was the 36% of guys who have browsed but not bought. Only 4% said they didn’t think of Amazon for undies. So this is really interesting.
The readers don’t shop big brand undies online. Most of the guys answering go for smaller brands. There are some great smaller brands on there but some not so good ones. it’s still buyer beware. If you get a pair that is similar to a big name, don’t expect it to be the same quality. But don’t get me started on counterfeit undies. We love to get a deal but on the real undies.
Some of the brands guys buy are:
- Gary Majdell
- C-IN2
- 2(X)ist
- Jack Adams
- Calvin Klien
- Andrew Christian
- HOM
- Cocksox
- aussieBum
- Obviously
- Clever
- Pikante
- PetitQ
- Joe Snyder
- David Archer
- Under Armour
- Garcon Model
- Wang Jiang
- Papi
- Emprio Armani
- Pump!
There are a variety of brands from big to small to choose from. I think we will see this grow over the next few years.
There are downsides to Amazon. I worked for an underwear retailer who was on Amazon. The first is the images. You don’t see the underwear on guys. That means there is no nudity or anything with mesh. It has to be on mannequins. Unlike other UnderGear, you won’t find a favorite model or see the underwear in real life.
We will keep covering Amazon so stay tuned
