Garcon Model launches Spring/Summer Line
I got a chance to meet the guys behind Garcon Model, Patrick & Mehdi. Both really amazing guys with a big passion for underwear. They told me a little about the line and now its out! If you remember they did a Kickstarter campaign for the collection. I will be reaching out for more info about the collection and bring you more. Here is the press release we recieved:
Canadian underwear brand Garçon Model returns with a second collection for Spring/Summer 2014 continuing its quest to offer premium men’s underwear with a bold aesthetic.
Garçon Model has quickly positioned itself as one of the most sought-after new male bodywear brands. Its fresh colour palette and instantly recognisable logo demand attention with classic styles that are familiar, and a quality that is superior.
The brand’s popularity was put to good use in December 2013 when it called upon the support of its customers and fans to help raise investment to the sum of $10,000 using crowd-sourcing website Kickstarter.
The campaign saw backers pledging over double the target goal in just over a month of the launch. This money was re-invested into market research, product development and an increased product offering to ensure that the brand continues to strengthen over the coming months.
With much anticipation for the follow-up collection Garçon Model drew inspiration from Miami, playground of the rich and famous, for Spring/Summer 2014.
From the bright lights of Ocean Drive and Art Deco pastels of South Beach to the energy of Downtown Miami, Garçon Model presents an unashamedly vibrant range of 17 colours and styles for the season ahead.
The iron-free microfiber range of form fitting briefs, trunks and boxers all boast the iconic Garçon Model waistband that is guaranteed to add a pop of colour or flash of style to any outfit.
“There is something really celebratory about this collection and we feel that is reflected in the designs. Men’s underwear really needs a refreshing splash of colour and by taking inspiration from Miami we were able to bring a sense of elegance but with a vibrant twist. Our primary goal is to help men look good and feel sexy without compromising comfort.” – Patrick Lafontaine, co-founder of Garçon Model.
All-American male model Tyler Kenyon becomes the face of Garçon Model for SS14 with a series of campaign images and film shot on location in Miami by photographer Daniel Jaems. Sport loving Tyler, who has been shot by some of the world’s top fashion photographers, personifies the masculine, sexy and universal appeal of Garçon Model range.