Envy Menswear Celebrates First Anniversary
Envy Menswear proudly celebrates its first anniversary in the luxury men’s intimate wear market. Envy’s 204 SKUs are currently available in the United States, United Kingdom, Australia, Austria, Scandinavia, Malta, and Russia, with new international partners finalizing their Envy partnership deals.
“Envy has proven to be a fast-rising star as a top selling line in only our first year,” says Envy Menswear Director of Global Sales & Operations Christian Savoie. “Our retail partners are devoting more space in their stores to make room for sexy menswear after seeing profits derived specifically from that market. We’re thrilled with the consumer interest in Envy, and are pleased to have had such a successful launch year.”
“Enyv is such a great addition to my store!” exclaims Adult Shop 61 representative Caitlyn. “Great packaging, soft, durable material, and a great variety. Our customers have given us such a great response to the product. I would highly recommend this to everyone!”
Envy launched at last year’s International Lingerie Show in Las Vegas, Nevada, with 55 initial styles, including briefs, thongs, boxer briefs, mesh briefs, tank tops, mesh tanks, and more. In the 12 months since, Envy has introduced hotter and trendier styles for the fashion forward man, leading menswear websites to taken note of Envy’s extensive collection; MenAndUnderwear.com notes, “It is not very often [you] see a brand’s initial collection being so extensive. It is a sign of a brand which is here to stay.” MenswearInsight.com and StorErotica.com have also featured Envy.
Envy Menswear owner Frank Koretsky says, “The appeal and interest from retailers and distributors around the world has been extremely enthusiastic. Their continued orders and reorders are a direct result of increased demand from their customers, who love Envy’s designs as well as the price point. It encourages us to keep coming up with new designs and innovations in the menswear market, and we look forward to continuing our relationship with all our international partners.”
Folsom Gulch retail buyer Rick states, “We’ve received a great response from our customers regarding Envy and sales have been great! If you’re looking for a new brand of men’s underwear to try, ENVY is it… the packaging is great too!”
Envy encompasses most male styles and fits of underwear, including basic foundation pieces, everyday wear, sexy styles, and dancewear. Featuring hot, trendy clothes for the fashion-forward man, the Envy Menswear catalog includes logo elastic, mesh, fishnet, wet look, microfiber, sport, bling, core basics, and liquid metal fabrics. Envy fashions include thongs, bikinis, briefs, tanks, and trunks, as well as bareback athletic jocks and briefs.
In addition to basic colors – white, black, red – Envy also features edgy gunmetal and camo, as well as new colors like neon pink, neon blue, and neon green in time for summer. Many Envy items are also available with sequin embellishments.