International Jock Adds DSQUARED2 Luxury Underwear
International Jock is pleased to announce the immediate availability of DSQUARED2 underwear, the latest addition to its extensive line of men’s fashions. Inspired by DSQUARED2’s founders, twin brothers Dean and Dan Caten, International Jock recruited twin models Kevin and Joel Baker for their DSQUARED fashion photography and marketing campaign.
“We’ve been following the brand’s worldwide success and have received numerous requests from our customers,” says John Sievers, founder of International Jock. “Once the collection arrived, we decided to have a little fun and feature Kevin and Joel as a tribute to DSQUARED2’s designers. We had photographed the Baker twins individually in the past but bringing in DSQUARED2 gave us the perfect reason to shoot them together.”
While Kevin and Joel have each built flourishing modeling careers on their own, they are rarely photographed together. Now, they appear together in the risqué DSQUARED2 campaign video as well as on International Jock’s website.
The DSQUARED2 mens underwear collection offers a sumptuous variety of colors and styles to suit every taste: classic briefs and trunks in cotton, micro-modal and Filoscozia (mercerized) cotton, adventurous items in mesh and lace, sophisticated Oxford boxers and jersey cotton tank tops. Every item in the collection is meticulously hand-crafted in Italy for an unrivaled fit and the ultimate in quality.
Internationally acclaimed for their luxury fashions, the DSQUARED2 underwear collection has been created with the same unparalleled attention to detail that has made DSQUARED2 one of the most prestigious and sought-after collections anywhere.