Man, aussieBum’s new-age approach to underwear
Man is a whole new, raw approach to men’s underwear. Highly refined, but low maintenance, this range contours the body for the wearer who wants a superior shape and uncomplicated comfort and to be left feeling polished and powerful.
Man is a redefined, refined version of brief underwear that is stripped of heavy banding, classically masculine and timelessly sexy. Man has a supportive fabric, yet is light to the touch. The new age Man is no myth down under. He makes a statement simply and comfortably in his own skin
Says aussieBum founder, Sean Ashby, “There is so much unnecessary analysis and discussion out there about who the new age man is and the lengths he’s supposed to go to evolve, but it really doesn’t have to be that complicated for a man to be sexy, strong and refined. Our new range, Man is the next generation of men’s brief that has been specifically designed with lightweight, supportive fabric for ultimate comfort. Its form fitting cut is free from loud branding or extra bells and whistles. The underwear is there to complement – rather than distract from – the man that is wearing it.”
Man comes in two colour options, white and charcoal, and is available in sizes XS – XXL from Wednesday, 16 March 2011. It is made from a perfect blend of yarns of Cotton, Elastine and Polyester for that combination of comfort, stretch, durability and aesthetic.
They can be purchased from the aussieBum site