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UNB Talks to 4Boys Gear


We had a chance to talk to 4Boys Gear this past week. If you’re not familiar with 4Boys Gear, they are a new company that is based in the US. They are one of the few underwear manufactures that is truly made in the USA. They have come out with a new and innovative line that is worthy of a look or purchase.

We talked to Jay the President, CEO and Head of Design about the company. The conversation went over an hour. I won’t bore you with a lot of what we talked about (because I found it fascinating and interesting but I know a lot of you wouldn’t), but we covered some ground and I learned a few things about underwear construction that I didn’t know. Which is always a good thing for use here to know how undies are made.

The brand of 4Boys came about when four partners formed the company. They each have a very diverse background, and came together and started a new underwear company. That is how the name came about as well. This 4Boy concept is carried over into their marketing. When you view their site you will see 4 guys in the pictures and advertising.

The line they have come out with is one that is very diverse. They are sure to have something for everyone, from briefs, to boxer briefs and boxers. If you go over and check out their site you will see some of it is very retro. They have taken old concepts and made them into new fresh undies. An example of this is the classic cut brief; it has modern styling but taken from retro looks. I’m sure there are a few out there who remember similar shorts for gym.

One thing that we talked about was quality. 4Boys wants to make the highest quality underwear. This is done through materials, construction and quality assurance. When you purchase 4boys you will notice the quality of the cotton. They use a higher quality then the typical underwear company. This quality is carried over in the construction and the materials used when sewn. One thing we talked about was the tag used in underwear. How they went through many different ones in testing before deciding on the most comfortable tag. There is nothing worse then a tag that drives you crazy and the tags used by 4Boys shouldn’t irritate you in daily wear.

The collection they are offering has many different styles. From briefs, boxer briefs, boxers and shirts. I think the one thing that struck me was the matching sets. Yet these aren’t “matchy matchy” that you go, ah how cute and then think it’s too sweet. They fit well together. The shirt is something you could wear with jeans and the matching briefs below.

Some of the underwear that has really stood out to me are:

  • Soccer Sports Brief
  • Classic Cut Brief
  • Marine Boxer Brief
  • Royal Academy Boxer Brief
  • 3 Jaguars Boxer Brief
  • Regal V Brief
  • Dagger Brief 2 Tone

The last thing that really impressed me with 4Boys is their philosophy:

At 4Boys Gear® Inc., our mission is to design and offer to the public, and to the trade, a full line of men’s under-apparel that compliments the life style of the new and active Modern Urban Male.

Using only fine materials, and making a major commitment to quality control from design to production, our products are stylish and comfortable, as well as durable and lasting for customer satisfaction.

This is topped by the fact they give a percentage of their profits to charity. They have chosen the ONE Campaign. Every quarter they set a side a percentage of their profits for the charity. So they are not just an underwear company, they are a company that is out to help as well.

I hope you will go over and give 4Boys Gear a look and find a few items you would love to have. They are an innovative, creative and caring company. If you go over there tell them your friends at UNB sent you over.

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