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NiceLaundry

At the beginning of the summer, I told you about my love of socks, and delved specifically into the Happy Socks brand. The problem for a lot of folks is nice socks can be expensive. A pair of Happy Socks will usually run you around $12. The good news is there a few less expensive alternatives that I’ve tried and have worked out well.

So here they are, three places for your to get your sock collection started on the cheap:

  1. Nice Laundry — I actually came across the folks on Facebook. If you’re anything like me you totally tune out all the ads Facebook tries to push in front of your face, but when I saw an ad for this brand I was intrigued. They offer 6-pair packs in several different styles for $39, which when it comes to high-quality socks is a stead. Probably my favorite part about this company is that they give you the option to send in old pairs to be recycled. As you might have figured out from my post on PACT, I have bit of green streak, so I thought this concept was awesome.
  2.  MeUndies — my boyfriend has been fond of the underwear from MeUndies, so at one point when he was getting a few new pair,s I figured I’d try out their socks as well. They offer a similar option to Nice Laundry—selling 6-packs for $40 in addition to single pairs for $10. If you sign up for subscription, you get $2 off each pair. If you’re looking to totally change out what you have, or start fresh, they also offer a 10-pair pack for $100.
  3. H&M — I’ve long been a fan or H&M as a great source for cheap, stylish looks. Their socks are no exception. They sell 2- and 5-pair packs in a variety of colors both online and in stores. Though the brand has a reputation for garments falling apart relatively easily, I haven’t had this problem with most of those socks I’ve gotten from them. If there’s an H&M store near year, I would recommend checking there first over the website. I’ve found that they tend to have wider selection in store than online.

What did I miss? I know all of you out there aren’t sock fans, but to those of you who are: where did you go to get your collection started? Tell us in the comments.

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I got a chance to talk to MeUndies. They are a really up and coming brand in the world of underwear. You may have read about them in the New York Times article about using more “real guys” in advertising. We won’t go too far in that we have more about that later this week!

MeUndies just released a crowd-funded effort to build the underwear store of tomorrow. What does that mean? It means they want to be able to video chat with customers. No longer will you have to email and wait a response, or even call and have an item described to you. They will be offering video chat will enable you to see the item in real time and ask relevant questions.

I asked, Greg, the head of marketing, why do video chat? He said that they wanted to test the waters and do something different in customer to service. He added that they are branching out into t-shirts and other new products so it would be great for the CSR to show the customer what the item looks like. This is definitely something new not only in underwear but online shopping in general.

The campaign kicked off has 18 days left. As of this writing they were almost half way to their goal. The campaign is active for 30 days, so we’re almost half way done.  Funding levels available range from $5 to $5000. At the $5000 level you get an underwear vending machine. They say “ You’ll have your vey own MeUndies Vending Machine sent to your home, store or office. Fully Stocked with all our products. Never run out of underwear, socks or t-shirts again! We’ve never even sold these before and we know it’s crazy” If I had an extra $5,000 I would get one just to say I had an underwear vending machine. There are three listed and right now none have been claimed.

If you are interested in finding out more about the crowd funded program visit – https://meundies.crowdhoster.com/help-us-build-the-online-store-of-the-future

We love bringing you guys programs like this so you guys can get directly involved in the world of men’s underwear. It’s not often we see crowd funded programs for men’s underwear. We will bring you more about MeUndies after Magic!