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Mack Weldon

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Jumping JohnI know many of you know about Mack Weldon. They have been around for about a year. But for those of you who don’t know about there brand:

“There simply had to be a better way. The experience of buying underwear – from the pilgrimage to the department store, to the endless sea of ever-changing product – had to be fixed.  A tattered mess of underwear and socks, and an ambitious goal to change the status quo, is why we created this brand.

Mack Weldon is about the fusion between old-school quality and modern day technology. During our brand creation, we discovered Weldon, an early 20th century undergarment and sleepwear company that stood for innovation in both marketing and product design – very similar to the brand we were creating. We embraced the name, flipped it a bit and made it ours.”

One thing I really like about their site is they have videos on the Underwear page. You see the guy wearing the underwear. This is the first time I remember seeing this. This isn’t a YouTube video, more of a flash video that starts playing as soon as the page loads. This is really cool. They also do this on the Undershirt page.

But they don’t sell just underwear. They have a really fun sock line. Socks have been taking off big time lately. Mack Weldon has really fun bright striped and polka dotted socks.

You may remember they were written up in the New York Times for the “Changes in the Underwear Market” article. They share the same philosophy we do here at UNB, show real guys in underwear. They use less abs and more real guys. I love to support a company that is trying to change the market for the masses.

Go check out the Mack Weldon current offerings. They are classic styled so if you’re looking for something wild, this is not the company for you. But if you would like that then they currently offer: Boxer Briefs, Boxers, Trunk, Brief, Undershirts, T-shirts and socks.

Mack Weldon thinks it’s time to get back to basics with, well, basics.  At a time when men have become a legitimate fashion consumer force, why are millions still settling for less when it comes to what they wear under all those well-tailored suits and name-brand jeans? It’s a question Brian Berger and Michael Isaacman have been contemplating for some time.  And their conclusion? The creation of Mack Weldon, an online men’s essentials line developed with fit and function at its core, featuring the fundamental pieces that compose the base of any outfit: undershirts, underwear and socks.

“Shopping for underwear is a necessary evil that typically requires going to a department store or mall.  Once you are there, it gets worse – a sea of merchandise, loud, flashy colors and inconsistent product that never fits the same,” says Brian Berger, Founder and Chief Executive Officer of Mack Weldon. “As a brand, we want to deliver a superior, more convenient customer experience driven by great product and an online relationship.”

Men want shopping for underwear to be as painless as possible, so maintaining quality and consistency of fit is essential. Mack Weldon aims to offer its customer a reliable fit, making replenishment simple and quality ensured. “Fit is a key factor when buying a basic since it touches your skin and dictates the look and feel of everything you wear on the outside.  Our products are designed specifically with this in mind and deliver a wearing experience that is truly unique,” says Berger.

Each piece is engineered to promote comfort, mobility, moisture and odor management, and recovery. With a specially formulated 18-hour jersey fabric, underwear and undershirts retain their shape after repeated wear and wash with a minimal amount of shrinkage.

Berger and Isaacman have given the Mack Weldon shopping experience just as much thought and investment as the products themselves. The web-based functionality of the brand allows for a more convenient way of purchasing these much-needed items, with the added bonus of volume-based pricing based on value of purchase. Consumers can easily order and replenish their stock, even signing up for auto-replenishment so that the dreaded act of shopping for basics is virtually eliminated.

The line will be available on www.mackweldon.com beginning August 2012. The launch collection will include Undershirts and T’s ($28-$32), Underwear ($19.50-$24) and Socks ($12.50), each in an assortment of tasteful colors.

The brand will also be featured in select retail locations where, Berger says, “It must be a convenient environment for guys to shop.”
PR Newswire (http://s.tt/1kifp)