This year we have seen several big name singers pose in their undies. Shawn Mendes dropped trou for Calvin Klien. Now former boy band Liam Payne (of One Direction fame) did a shoot for Hugo Boss.

I think it’s great we are seeing entertainers doing underwear shoots for brands. It’s showing men’s underwear isn’t something we should shuffle off to the back pages of magazines. Although, Cosmopolitan’s headline was “Liam Payne just took part in a raunchy photo shoot.” WTF? How are these pics raunchy? The editor who came up with this needs to get out more and check out their own magazine.

What do you guys think of celebrities becoming underwear models?