Rufskin releases MUCHOCALIFORNIA

Rufskin releases MUCHOCALIFORNIA

Introducing MUCHOCALIFORNIA Swim from Rufksin. This is one of their biggest releases of swimwear they have ever created. They have engineered prints to shiny solids, to a shamelessly sexy "pink AF." so they say there is nothing missing fom the [...]

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Are Old School Jocks Vanishing?

Are Old School Jocks Vanishing?

Jocks are a staple in men's underwear. They have been around for years. Initially, they were for sports, then in 2009, we saw the explosion of fashion jocks. In the meantime the sports jocks have virtually disappeared from stores, especially [...]

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Rock Pastels for spring from Sukrew

Rock Pastels for spring from Sukrew

Its Spring! That means time to get some great undies in some spring colors. Nothing says spring like pastel colors. In the past so many companies have shied away from these colors in men's underwear. Sukrew has embraced the pastel [...]

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Baskit $12 Tuesday

Baskit $12 Tuesday

This week, X marks the spot for the Baskit $12 Tuesday pair! The awesome pair on sale this week is the Baskit X Brief. It's got an awesome pouch and will be a favorite we know! [...]

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New Swim from WAPOWear for 2019

New Swim from WAPOWear for 2019

European lifestyle brand WAPO is here with first part of swimwear collection for 2019.With this wide range of  styles WAPO continues to bring eclectic pieces where everyone can choose his own design.  From multiple variations of timeless stripes to elegant geometrical art-deco inspired [...]

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