One brand we love is Wood Underwear. We need to cover them a lot more! They make amazing undies! If you haven’t checked them out you need to.

Wood Underwear® LLC is presenting rich coffees and deep chocolates… No we haven’t changed our business. We love these wonderful inspirations for our FW18 line, and you will too.

Wood FW18 debuts a new rich, brown centered palette in a solid Walnut, a classic in Chestnut Checkers, Arbor Blitz striped panes and Maple Herring-bone prints. Color match waistbands, minimal branding, contrast inside stitching all make this season’s Wood a classy classic ‘must have’. Wood’s new seasonal prints and color-ways fill a fashion need while also perfectly fitting the more conservative customer.

“Men’s stores consistently look for ways to refresh without getting too far away from the more discerning and sometimes change-averse male customer. Classic prints and rich color palettes presented in updated and new ways are easy wins,” states Terresa Zimmerman, founder of Wood Underwear. “Developing a line is a blast, but the beauty is when you know you are giving your store something they absolutely can sell on with confidence. These are classic, autumn-color inspired, with our modern take in progressive and proven silhouettes.”

New FW18 color-ways will be available in 4 underwear styles, undershirts and lounge wear.

Wood Underwear is one of my favorite companies to visit. I met them at Magic one year and every year after they went to Curve. Now they attend another show. They have some amazing undies that are very classic in styling!

“From the cradle to the coffin underwear comes first.”, a quote from Bertolt Brecht. It was instilled in me at a very young age. My dad was in the apparel industry and always stressed the importance of details when it came to fashion. Underwear was no exception. My love for undies grew from walking around the apparel expos my dad attended. Many early men’s underwear companies were present with models to boot.

I aspired to be that masculine and confident and great underwear was just an extension of this. As I grew older and played sports I fell in love with the practicality of great underwear. I’ve pretty much been an addict ever since. Not only do awesome undies serve a function but it can spice up everyday activities. I won’t even get into the health benefits!

As a straight guy, I want to crush this stigma that underwear means anything other than what YOU want it to mean. Everyone deserves great undies! For me, there is also nothing sexier than when a girl steals and wears your undies. (wink) Better make ‘em fancy!

I recently received, from my underwear subscription service.  A small simple box with the word Wood printed on it. A small square gave a preview of the canary yellow undies inside. This small trendy box would be at home on the shelves in the apple store. I love it! The product inside was even better. A simple yellow boxer brief with a white waistband, Wood stitched in a subtle gold on the band off to the right.

Marketed towards a more seemingly straight outdoors-y market  (Hence, the name Wood).   Simple is the name of the game. They use a super soft Lenzig-modal made from beech  tree cellulose (again, Wood). The fabric actually has some moisture wicking properties. These things even breathe and stand up great for me at the gym!

For me, they sit just below the waist and don’t ride, or show crack, which is one of my biggest peeves. The subtle, elastic around the legs keeps them put as well with no bunching up throughout the day. With my peculiar 35” waist, the L isn’t too loose, and fits and shapes my figure nicely. They also add a bit of lift and form to the butt, which I need and enjoy! The closed front holds “the boys” nicely, and looks fantastic. After many a wash they still feel great, almost like the day I got ‘em, no fabric pilling or any misshapenness. The classic boxer-brief style visually elongates the body and has a slimming effect. Plus, the solid yellow looks great against my pale Irish legs!

These guys have really cracked the code at $20 a pop. They even offer a 3-pack option. I wish they had a color assorted 3 pack I’d total bite. I could easily see someone clearing out their whole drawer to make room for just Wood. Can’t wait to try the hip-brief! Get these boxer briefs for $?? at the Wood Underwear site. Cheers, to this great company!

NOTE: Brady is a new guy who just joined UNB. He’s going to be writing and giving his take on undies

Wood Underwear had a team wear their underwear in a Volleyball Tournament at the Saikley 6-Man. It’s great to see them doing this! The stripes were the perfect pair to pic!

Last August when I was at Magic. I saw the new Striate collection from Wood Underwear. I was really impressed and this is a great follow up to the Camo collection. Here is what they have to say about the collection.

Striate is here! Wood Underwear®, the brand working hard to eliminate ugly, uncomfortable men’s underwear, is shipping its Spring 2015 collection: the “Striate” line, inspired by – you guessed it- wood and the age rings of a tree.

“We are so excited to get Striate in and introduced to the public. They’ve had sneak peaks but not really a good look and we’re very excited to hear and see the reaction to it.” Terresa Zimmerman, founder of Wood Underwear states, “we love the choices and chances more and more men are starting to take with fashion. Developing their own looks and departing from some norms. Underwear and sleepwear are some of those first steps and we’re seeing some real appreciation from our audience in helping men explore and look and feel great in the process.”

The Striate collection is available in four custom stripe-and-color families: orange, midnight, purple and aqua. Each features four updated underwear styles with a seamless continuous print, made possible by eliminating the underwear’s side seams. Another plus: no side seams means maximum comfort. The ultra-soft and eco-friendly Lenzing Tencel blend washes and wears just like cotton, but also has added moisture, microbial and thermo-control properties.