A new brand I discovered this weekend was Perseus Underwear. You will hear more about that adventure in a post later today. This is what they say about their brand

Perseus Underwear is an innovative brand inspired by Perseus.  In Greek mythology, Perseus was a hero who was half-mortal and half-God, son of the god Zeus and the mortal Danae.  In our perspective, Perseus represents strength, masculinity, tenacity, virility, fortitude, courage; virtues that we want to emphasize in the men who use our garments, externalizing their inner strength and their capacity of seduction.

Check out the entire collection at the Perseus Underwear site.