As we are closing towards the end of summer it’s time to look at the hottest styles for this month. Curated by Men and Underwear – The Shop, we take a look at some of the newest arrivals and select items that came back in stock very recently. If you want to look at your best for autumn, here are some perfect recommendations to build new outfits from the inside out. On with the show!

Bluebuck – Green Briefs

We will start with the newest arrival in store, the Green Briefs by Bluebuck. There have been a lot of talks lately about climate change and what each one of us can do to ease the situation. How about we start with a few pairs of eco-friendly underwear like these from Bluebuck? Made from organic cotton in facilities that get their energy from renewable sources, these briefs feature a green body with a navy blue waistband. The Green Briefs are the UK brand’s take on mid-waist fitted briefs. These briefs are made from Global Organic Trading Standards-certified organic cotton, with some elastane added for stretch and a great fit. The beautiful green of this garment is perfectly combined with a navy blue waistband made with at least 60% cotton in a herringbone knit pattern with the Bluebuck logo centred in the middle. Bluebuck only uses the finest cotton yarns to knit the fabric for their timeless briefs. This explains why they are so soft and long-lasting, retaining both shape and colour for wash after wash. Bluebuck underwear is made in an eco-friendly Portugal factory that uses electricity from renewable sources. Price: €26,£21.86,$26.45

Barcode Berlin – Brief Tjure – Neon Orange

Orange is a colour that brings autumn, sometimes, to mind! So, the next pair we are going to show you is the Tjure Briefs by Barcode. This is an athletic style, neon orange tanga briefs made in Portugal. The Barcode Berlin Brief Tjure is made from a perforated fabric, designed to look and feel cool, keeping you fresh for longer all day long. This style comes with a matching, top-quality waistband that has a sheen to it, featuring the logo of Barcode in the middle and black stripes top and bottom. The pouch is contoured for space where you need it. The sides are exposed for the ultimate freedom of leg movement while the back is fully covered. These tanga briefs are cool, sporty and perfect for everyday wear. Price: €20,£16.82,$20.35

Andrew Christian – Bandana Pride Thong

Our next pair is an explosion of colours! Just when the first autumn rain comes in, the Andrew Christian Bandana Pride Thong will lift your mood with its sexy style and uplifting pattern. A rainbow colour thong in a print inspired by the classic bandanas by Andrew Christian. Ever wanted to wear a bandana as underwear? Now you can! The extra-skimpy boho Bandana Pride Thong by Andrew Christian is a fun and iconic style that will be the envy of boring underwear wearers everywhere! This underwear features a 4-way stretch fabric, the trademark slimming waistband and the Almost Naked pouch! This pouch technology helps to eliminate sticking, squashing, re-adjusting, sweating, and chafing, so you will feel like you are not wearing anything at all! This pouch is anatomically correct and will give you a truly enjoyable and unique wearing experience. Price: €25, £21.02, $25.43.

Marcuse – Maximo Briefs – Blue

Our next recommendation is one more sexy pair of underwear, the blue briefs Maximo with an adjustable pouch by Marcuse Australia. Tradition meets contemporary style in the Marcuse Maximo Brief. The Maximo is a very special underwear design with references to fundoshi, the traditional Japanese underwear but with contemporary touches. Try a new style of comfort with plenty of sexiness added and boost your confidence to another level. Marcuse has replaced the loincloth style with a contoured pouch that can be adjusted left and right for a custom fit. This is an underwear design that stands out from anything else you have ever tried! It is sexy, surprisingly comfortable and alternative. Price: €15, £12.61, $15.26.

Barcode Berlin – Solger Briefs – Blue-White

One more rerelease this year and our next recommendation are the Solger Briefs by Barcode Berlin in an amazing blue colour. This is s a low-rise pair of blue briefs with black detailing, designed with a roomy pouch, made from ribbed cotton based fabric. This style is probably one of the most comfortable Barcode Berlin briefs you have ever worn, featuring a soft and very spacious pouch matched with a soft waistband. Inspired by retro styling, these briefs have wide sides and the logo of Barcode Berlin in the centre of the waistband with a stripes pattern running all along. Just like every garment by Barcode Berlin, these briefs are made in Portugal with high-quality materials to withstand heavy use and multiple washes. The Solger Briefs are stylish, and easy to wear, with a contoured and single-ply pouch, perfect for everyday wear, the gym or any other intense activities. Price: €20,£16.82,$20.35

Bluebuck – Twilight Blue Briefs

Back in stock this season is one of the most eco-friendly underwear today! The Twilight Blue Briefs of Bluebuck are made from a blue melange fabric, a unique mix of organic cotton, SEAQUAL™ (yarn made from recycled plastic waste collected from the ocean!) and elastane. This special fabric has a super soft feel due to the cotton and is quick dry and durable due to the SEAQUAL™. The blue melange colour is achieved by using a dye which only colours the cotton fibres and leaves the plastic fibres in their natural, white colour! The beautiful melange blue of this garment is perfectly combined with a blue waistband with the Bluebuck logo in white the middle. These briefs are designed with eco-conscious and active men in mind. These briefs are great for those who want the full package of every-day comfort and outdoor adventure. Available in five sizes (S, M, L, XL and XXL). Price: €26, £21.86, $26.45.

And that’s not all! There is a lot more for you to discover at Men and Underwear – The Shop. We bring in new stuff and restocks on a weekly basis so keep an eye on the shop or subscribe to its newsletter here.

Summer has begun and for the perfect beach day, fashionable and comfortable swimwear is required. Whether you want to enjoy the sea, sun or warm weather, we have you taken care of with 7 of the best men’s swimwear for summer 2022. Take a look at our list curated by Men and Underwear – The Shop.

TOF Paris – Beach Swim Shorts

Incredible sexy and minimalist. The new Beach Swim Shorts by TOF Paris is a new take on classic swimwear shorts made in a low-rise style, with very short legs, seamless rounded sides and a back pocket. The waist is elasticated with drawstrings for a custom fit. The front has an elegant metal tag with the logo of TOF. Sleek and sophisticated with the right amount of sexy, these swim shorts are perfect for the beach, the pool, the gym, or casual wear for your holidays. They come in three fashionable colours: red, black and khaki. Retail price: €49, $49.50, £41.20.

TOF Paris – Floral Swim Bikini

In addition to swim shorts, the second new line of TOF Paris is the Floral Swim Bikini. This collection features low-rise briefs in a beautiful floral print in two colours: pink and yellow. The fashionable pattern with the monstera leaves in various colours is an eye-catcher! Perfect to wear at the pool and/or the beach these men’s bikinis have drawstrings for a custom fit around the waist. Retail price: €49, $49.50, £41.20.

CODE 22 – Free Style Mini Briefs

The Free Style Mini Briefs of CODE 22 are one of the sexiest swimwear designs of this season! This super low-rise swimwear is made from a top-quality polyamide blend and fast-drying fabric. We are sure that with these mini briefs all eyes will be on you! Now is available in two fashionable colours in our store: grape and sky blue. Retail price: €45, $45.50, £37.80.

Marcuse – Forrest Swim Briefs – Green

Today tropical prints are a trend in underwear and swimwear fashion. Floral swimwear adds a sense of fun and put you in a very summery mood. Based on this, the Marcuse Forrest Swim Briefs are the perfect choice for this summer! This swimwear is inspired by nature and desire and features an eye-catching print with leaves and flowers in blue hues. Retail price: €41, $41.40, £34.50.

CODE 22 – Medley Swim Briefs – Pink

Boost your confidence with something innovative and sexy. The Medley Swim Briefs feature a classic swim briefs shape but with a CODE 22 twist: the pouch is made with the Power Shape system. Power Shape is an engineered pouch that fits the male anatomy with a keyhole and foam padding for a rounder, fuller look. Everybody is going to notice your impressive bulge in this enhancing men’s swimwear! Available in three colours: pink, green and blue. Retail price: €50, $50.55, £42.

CODE 22 – Medley Swim Shorts

In addition to swim briefs, the Medley collection also includes swim shorts in the same hues. The Medley Swim Shorts are classic, athletic swimwear that features a retro style with a double stripe detailing on the sides and pockets. The lining on the inside of the shorts has an anatomical shape, is made from a fast dry, polyamide mesh, and will keep you protected and cool. Retail price: €57.50, $58.10, £48.30

Andrew Christian – Riviera Swim Trunk

Experience the glamour and sex appeal of the French Riviera with the stylish Andrew Christian Riviera Swim Trunk. This is a slimming, form-fitting cut, and will quickly become your favourite pair of trunks. Sleek, sexy, and sophisticated, perfect for the pool, the beach and any kind of water sports! It’s available in vibrant red too. Retail price: €49, $49.50, £41.20.

Summer is almost here and it is the season that you must choose the right swimwear that will accompany you on your getaways. Whether you want something simple to wear to the beach or something that you will look extra-sharp at the pool, now would be a good time to upgrade your swim attire! We’ve compiled a list of the best bathing suits for men from our favourite brands!

CODE 22 – Free Style Mini Briefs

The Free Style Mini Briefs of CODE 22 are one of the most sexy swimwear designs of this season! This super low rise swimwear is made from a top quality polyamide blend and fast drying fabric. We are sure that with these mini briefs all eyes will be on you! They come in three fashionable colours: black, grape and sky blue.

Marcuse – Forrest Swim Briefs – Green

Today tropical prints are a trend in the underwear and swimwear fashion. Floral swimwear add a sense of fun and put you a very summery mood. Based on this, the Marcuse Forrest Swim Briefs are the best choice for this summer! This swimwear is inspired by nature and desire and features an eye-catching print with leaves and flowers in green and red hues.

Andrew Christian – Riviera Swim Trunk

Experience the glamour and sex appeal of the French Riviera with the stylish Andrew Christian Riviera Swim Trunk. This is a slimming, form-fitting cut, and will quickly become your favourite pair of trunks. Sleek, sexy, and sophisticated, perfect for the pool, the beach and any kind of water sports! It’s available in navy blue too.

Marcuse – Tasman Swim Briefs – Pink

The Tasman Swim Briefs of Marcuse will take you to the next level of naughty and sexy. Designed with a super low waist that will keep just the minimum covered, you will showcase your assets in the most attractive way possible. An exceptional bikini swim brief cut that will flatter your body on the beach!

CODE 22 – Medley Swim Briefs

Boost your confidence with something innovative and sexy. The Medley Swim Briefs feature a classic swim briefs shape but with a CODE 22 twist: the pouch is made with the Power Shape system. Power Shape is an engineered pouch designed to fit the male anatomy with a keyhole and foam padding for a rounder, fuller look. Everybody is going to notice your impressive bulge in this enhancing mens swimwear! Available in three colours: green, blue and pink.

CODE 22 – Medley Swim Shorts – Pink

In addition to swim briefs, the Medley collection also includes swim shorts in the same colour hues. The Medley Swim Shorts are a classic, athletic swimwear that features a retro style with a double stripes detailing on the sides and pockets. The lining on the inside of the shorts has an anatomical shape, is made from a fast dry, polyamide mesh, and will keep you protected and cool.

The weather started to warm up and many people in Europe find this season perfect to renew their underwear collection. Men and Underwear – The Shop customers choose underwear with more colour to match the spring mood and lighter fabrics for more freedom and comfort. And in order to give you too a nudge in the right direction, we have created a carefully selected list of the underwear choices worth incorporating into your wardrobe this season!

Barcode Berlin – Mesh Brief Torm – Black

The sexy Mesh Brief Torm in black by Barcode Berlin is the first from our list! This see-through underwear was much preferred this month by our customers, who informed us that they were quite happy with the quality of this underwear. This style features a black body, perfectly combined with a white waistband and leg trims. For play or for everyday wear, these briefs are all you need to push your confidence and sex appeal to the next level.

TOF Paris – French Bikini – White

Ιn the second place of our customers’ preference is the French Bikini of TOF Paris in white. These mini briefs are designed and made in Paris, France and feature a contoured pouch, full coverage on the back and a very discreet logo on the side. The style is sexy, skimpy and easy to wear under even your tightest pants. Also available in seven more pretty colours!

Marcuse – Astra Thong – Yellow

The Astra Thong in vibrant yellow of Marcuse is a super low rise pair of underwear where premium comfort blends with contemporary style! Feel sexy and confident wearing this thong, crafted from a premium cotton blend with contoured, unlined pouch. Οne of the best spring choices!

Andrew Christian – Show-It Retro Pop Briefs – Navy

Vintage meets modern in the charming Andrew Christian Show-It Retro Pop Briefs! This throwback design is the best element of yesteryear with contemporary design trends. If you love a retro look, this briefs are the perfect choice for an upgrade of your underwear collection!

CODE 22 – Thrust Brief – Red

The last of our list is the athletic Thrust Brief in red by CODE 22. These briefs are a contemporary style, low rise men’s bikini briefs with sporty stripes on either side of the pouch. The Thrust Briefs are perfect for everyday wear and made from a super soft modal, cotton and elastane fabric, that feels amazing on the skin.

Valentine’s Day is just a month away and is a perfect occasion to express affection and admiration to the one you love. If you want to organize a wonderful, romantic day to remember, you can start planning now. The act of giving a gift to your sweetheart is a form of emotional expression and this day gives you the opportunity to offer him something that expresses your passion and love. However, in case you don’t have a partner, it is also a good opportunity to make a special gift to yourself! We think that underwear is directly related to this day because it indicates special personal moments with our partner but also shows our admiration when we see nice underwear to match his style. Valentine’s Day means different things to different people, so we have found 10 special presents to offer to your other half! All the products you see below are available from Men and Underwear – The Shop. Along with a short description, you can click on the title to get redirected to the product page to find out more details and buy it. Enjoy!

Andrew Christian – Love Sweetheart Mesh Boxer

The first special underwear on our list is the sweetie Love Sweetheart Boxer of Andrew Christian. This lovely trunk is full of hearts and is the perfect choice for 14h February, representing true love. This underwear features a beautiful combination of blue with red and white in a retro shape that comes with the anatomically correct pouch of Andrew Christian. We are sure that you (and him) will fall in love with this pair of underwear!

Andrew Christian – Pride Rainbow Stripe Love Brief

One more charming choice from Andrew Christian for that special day is the low-rise Pride Rainbow Stripe Love Brief. The print features fun rainbow stripes, while white trim and stitching add a pop of flair to this already eye-catching underwear. This brief has a white heart on the back with the word LOVE in it. The white heart represents purity, innocence, and truth, key elements for a healthy and balanced relationship.

Barcode Berlin – Brief Tjure – Red

The sexy and vibrant red Brief Tjure by Barcode Berlin will give liveliness and intensity on Valentine’s Day! Red colour represents deep passion, sexiness, and respect for your loved one, which is why it is the most common colour on Valentine’s Day. This athletic tanga brief is cool, sporty, and perfect for everyday wear too!

Marcuse – Brighten Thong – Red

One more sexy and red gift is the low-rise Brighten Thong of Marcuse. The silhouette of this men’s thong features a contoured pouch framed with U-shaped piping to create a supportive and enhancing space for your assets. With this choice, we are sure that you will impress your sweetheart, either in case you give it to him as a gift or if you wear it!

TOF Paris – Metal Stringless Thong – Golden

For the daring among you, this gold underwear is an ultra sexy choice! The Metal Stringless Thong of TOF Paris is a unique underwear style that comprises of just a pouch and a waistband, offering a unique sensation of being naked while protecting your assets in a cozy pouch. Undoubtedly, this underwear is one of the sexiest on the market!

TOF Paris – Metal Bikini – Silver

In the same context, we suggest you the silver Metal Bikini by this brand. The TOF Paris Metal Bikini is made from a stunning silver aluminum foil coated fabric, which is stretchy and breathable. This shiny bikini fits in perfectly with the atmosphere of that day, offering sexy style and minimal coverage front and back!

Bluebuck – Brick Trunks

Ιf you want to give an ecological consciousness to this romantic day and your loved one is a person who embraces this ideology, the Brick Trunk of Bluebuck is the perfect present! This underwear is made, in part, from recycled plastic bottles fished out of the ocean and that makes it so special! The Brick trunk is great for those who want the full package of everyday comfort and outdoor adventure and is designed with eco-conscious and active men in mind!

Andrew Christian – Graffiti Heart Cap

If you want to facilitate your loved one with something practical and functional, then the Graffiti Heart Cap by Andrew Christian is the best choice! This black cap with heart graffiti print in vibrant colours is cute and sassy, fun to wear everywhere!

Joe Snyder – Classic Bikini Pastel

One more special option is a pair of bikini briefs by Joe Snyder. The low-rise Classic Bikini Pastel is made from a fabric perfect for underwear as well as swimwear. So, this unique pair is great for casual or everyday wear either under your clothes or the poolside!

Adam Smith – Modern Boxer – Burgundy

Οur last suggestion is a loose-fit pair of boxer shorts in a vibrant burgundy colour by Adam Smith. The comfortable Modern Boxer is a great choice for Valentine’s Day, offering a fit without any restriction. Perfect to lounge in around the house and relax in wearing it!

It’s that magic time of the year again! Christmas is a season that we can show our love and our appreciation to someone with a special gift. To give you some ideas for Christmas Day, we have prepared a list of little presents that you could give to your most loved men in your life! Below you can find a list of items from Men and Underwear – The Shop. Despite the fact, that underwear makes the best gift, we have included some other stocking fillers for you. Have a look at what we think is the list of the 9 best present ideas for the festive season:

Marcuse – Brighten Briefs – Green

Christmas is all about bright, sparkling colors lighting up the long winter nights. Green, in particular, is a colour that can instantly put you in the holiday spirit. According to some traditions, the green colour often symbolises money, luck, and good health. Consequently, the vibrant green Brighten Brief of Marcuse could be the best choice for someone for whom you wish to be lucky and happy. This bright brief is made from a high quality fabric and is perfect for every day wear. Price: 13 euros, ~$14.92, ~£11,13.

TOF Paris – Metal Bikini – Golden

Bright gold is an oft-used representation of the sun and the falling star of the Christmas night and is used at Christmas time to bring light into the darkness. In addition, gold is used to convey wealth, prosperity and glamour. So what could be better than a gold underwear as a present for this season? Choose the shiny Metal Bikini by TOF Paris, a low rise underwear that is offering minimal coverage front and back and is made from a stunning golden aluminium foil coated fabric. The beautiful metal is a timeless, popular holiday gift. Price: 35 euros, ~$40.18, ~£29.97.

Bluebuck – 5 Yarns Socks

Step into seasonal cheer with these special socks for the special people in your life! If you had in mind for something practical, comfortable and cozy, you can wear around the house but also being able to wear outside, then Bluebuck’s 5 Yarn Socks in green melange is what you are looking for! Made from organic cotton yarn of different colours, this construction creates an amazing effect that looks great! Price: 15 euros, ~$17.22, ~£12.84.

Adam Smith – Sweetheart Boxer – Green

A “Sweetheart” for your sweetheart! Another green underwear that would make a great present this season is the Sweetheart Boxer by Adam Smith. The design features a loose fit style, with a functional button fly for easy access when nature calls. This classy boxer short is perfect to lounge in around the house at Christmas time. The overall style is comfortable, offering a fit without any restriction, perfect to relax in. Price: 37.50 euros, ~$43.05, ~£32,11.

Barcode Berlin – Jockstrap Sergey Red

One more vibrant red gift suggestion, but a sexy one, is the Sergey Jockstrap by Barcode Berlin. A great design based on the original No10 of BIKE! It is tough and sturdy and made to last longer and withstand heavy duty. Undeniably, one of the best jockstraps in the world today! Price: 25 euros, ~$28.70, ~£21.41.

CODE 22 – Essential Boxers White

What is more Christmasy than a blanket of fresh white snow? White also represents purity and the triumph of good over evil, two powerful themes at Christmas time. The white Essential Boxers of Spanish brand CODE 22 are very comfortable and elegant, made from the finest modal, cotton and elastane mix fabric. Easy to wear everywhere, these boxers are a perfect gift for him. Price: 20 euros, ~$22.96, ~£17.12.

Walking Jack – Ash Trunks

One more, very elegant, pair of underwear that would make a great present this season, is the classic Ash Boxers from Walking Jack. These trunks are very comfortable and made from top quality materials so rest assure you are getting a nice present he will definitely appreciate and enjoy! Price: 23 euros, ~$26.40, ~£19.69.

Andrew Christian – Massive Glitz Brief – Metallic Silver

If you had your mind set on something a bit more sexy, then the Massive Glitz Brief is another great option. This brief by Andrew Christian features a fabric made with shiny scales and a glittery logo waistband that are sure to make him stand out. We are sure that this underwear will put a smile on his and your faces! Price: 30 euros, ~$34.44, ~£25.69.

Andrew Christian – Rainbow Unicorn Wallet

If you want to facilitate your loved one with something practical for Christmas, then a wallet is the best stocking stuffer for this season. Choose the vibrant Unicorn Wallet of Andrew Christian, a beautiful, fun accessory and don’t be surprised if you get squeals of  joy when he opens his present! Price: 25.50 euros, ~$29,27, ~£21.83.

Main photo credit: Photo by Nadi Lindsay from Pexels

Andrew Christian – Pride Rainbow Stripe Love Brief w/ Almost Naked

Low rise briefs by Andrew Christian with stripes in the colours of the rainbow. The Andrew Christian Pride Rainbow Stripe Love Brief is the perfect choice to add more colour to your underwear drawer. The print features fun rainbow stripes, while the white trim and stitching adds a pop of flare to this already eye-catching underwear. On the back there is a white heart with the word LOVE in it. These pride themed briefs come with the Andrew Christian Almost Naked anatomical pouch that provides all day comfort, free from hidden cups, straps or padding. The Andrew Christian signature slimming waistband here is in white with black lettering. 

Andrew Christian – Glitter Sheer Stripe Brief w/ Almost Naked – Black Silver

Sexy meets glamour in this striking pair of briefs by Andrew Christian. This stunning brief features a sexy alternation of horizontal glittering and see-through stripes. The pouch is unlined so the right person can see through it! This pair features the Andrew Christian signature Almost Naked anatomically correct pouch with fun snuggle fit. The waistband is elasticated and luxurious with Andrew Christian lettering in silver. This is a pair of limited edition briefs designed for special occasions where you want to impress. 

Andrew Christian – Massive Python Frame Thong – Black Gold

An innovative and sexy thong by Andrew Christian in a limited edition snakeskin print. The MASSIVE Python Frame Thong is a unique black and gold snakeskin print that will put you in a mood for a ate-night slithering! The waistband features the Andrew Christian signature MASSIVE lettering in gold framed by a greek key motif. The back of the garment comes to a complete contrast with the front featuring an open design with just five strips of material keeping it together. Built-in is the Almost Naked pouch a trademark pouch design by Andrew Christian made to feel like you’re not wearing anything at all! Sssssssimply sssssstuning!

Andrew Christian – Glam Animal Brief w/ Almost Naked – Black Gold

A luxurious animal print pair of briefs by Andrew Christian. The Andrew Christian Glam Animal Brief is a wildly sexy underwear made from unique mix of materials in a limited edition design. Awaken your wildest self, enjoy the contrasting details of this statement piece and make all the boys purr with delight! These briefs feature the Andrew Christian signature slimming waistband embellished with the brand’s logo in golden lettering and the best selling Almost Naked pouch soy you will feel like you are not wearing anything at all! Andrew Christian have virtually eliminated sticking, squashing, re-adjusting, sweating, and chafing. Your package will fall naturally into the anatomically correct pouch to create a truly enjoyable and unique wearing experience. 

We are very excited to announce, officially, that French brand TOF Paris is now available in our shop! We have been keeping an eye on this brand since their launch back in 2015 and made our first publication about it in 2017 via our Weekend Feast. The heart and soul of the brand of TOF Paris is its designer Sylvain.

Sylvain is born in Cameroon in 1977. He comes from a middle class family in which his mother, a talented seamstress, was the one who showed him the world of fashion. At a very young age he became interested in clothes and shapes and started dreaming of becoming a fashion designer. He designed his first ever pattern in the age of 10! He put his dream on hold for a while to study law, but soon after he decided to move to France and follow his heart. He took courses in fashion design and started experimenting with patterns and collections. Despite the reservations of his family and some friends, he took the risk to launch his own brand, TOF Paris. The name of his first even collection was “Bands and materials” which got him in several publications and gathered a lot of interest.

Since then, over the last 5 years, TOF Paris expanded their collection to include club wear, outerwear, sportswear, accessories and swimwear, all of which are made in France. TOF Paris is an ever changing brand that finds inspiration in the Parisian parties, night life, entertainment, fetish wear but also the French couture and high fashion.

We are proud to say that Men and Underwear becomes one of the few, selected, retailers around the globe to stock this brand. We start with their most recent, Metallic Collection of briefs, bikini briefs, thongs and pouches in shiny silver or gold. This collection is bound to become a best seller and we think is among the most striking and elevated underwear of the year! Find below the product shots of all items. Each photo, when clicked, will redirect you to the product’s page so you can find more information about the style, price and the ability to order it directly from our shop.

In collaboration with Men and Underwear – The Shop

The trends in Europe for this season in underwear call for burgundy red, grey, blue and black (is this colour ever out of fashion?). September is a month of change and… buying new underwear! Despite the weather changing and getting slightly coοler we still prefer on this side of the world underwear that is low rise and sexy. Let’s see some pairs of underwear that are very popular in Europe this month: 

Barcode Berlin – Brief Arvid – Indigo White

The forts pair of underwear in our list is the retro styled called Arvid by Barcode Berlin in indigo blue with white details. Barcode Berlin got inspired by the classic y-fronts to make a revamped version of a classic brief, elevated with contemporary design accents. 

Walking Jack – Ash Briefs

The second pair comes from Walking Jack. The Greek brand created this classic, yet sexy, style in a beautiful grey mélange which it combined with a black waistband. Perfect to wear not just in Autumn but all year round and in pretty much every occasion.

Adam Smith – Shaped Pouch Briefs – Burgundy

A pair of briefs in burgundy red made from a soft and silky fabric by New York based brand Adam Smith is one more best selling item this season. Athletic style, contour pouch, contemporary, low rise silhouete. What’s not to love! 

AMU – Pure Thong – Black

One of the most sexy styles in the list must be this Pure Thong by Irish brand AMU. Made from a polyamide mix, this thong follows your body’s contours and fits like a glove. Thongs are becoming increasingly popular in Europe and this one is guaranteed to be among our best selling this season.

CODE 22 – Thrust Backless – Steel Blue

Last but not least of the list of our most popular styles this season is the Steel Blue backless brief/jock called Thrust by Spanish brand CODE 22. Incredibly comfortable, made from a modal and cotton mix, in a super sexy style with a brief’s front and an exposed back. 

In collaboration with Men and Underwear – The Shop

Summer started late in Europe this year! After several lockdowns due to you-know-what, Europe decided to open its borders for travelling early July. Weather permitting, the summer holiday season of 2021 could last until late September and it looks like the swimwear buying season goes with it. Are you interested to know what swimwear Europeans will be wearing this season? Let’s find out!    

CODE 22 – Lace Up Swim Brief – Charcoal

The best selling style this season was this beautiful bikini style swim briefs by Spanish brand CODE 22. In a metallic charcoal grey this swimwear has functional buckles on either side as a quirky detail and removable padding at the front for a fuller and rounder package. We have restocked this swimwear in both colours (this charcoal grey and a navy blue) and all times it almost completely sold out in a couple of days!

Marcuse – Master Swim Briefs – Camouflage Pink

One more swimwear that is literally flying off our selves is the Master Swim Briefs of Australian brand Marcuse. Available in camo and a camo with pink, this is a super low rise bikini with embroidered ribbons on either side. On the back there is an innovative thin stripe of mesh material for better definition and better fit.  

CODE 22 – Basic Swim Short – Navy

OK, it is not all sexy in this list, some men decided to go for a pair of swim shorts this summer and among them, the Basic Shorts in Navy by CODE 22 was the one that was more popular. Classic but far from being basic, despite its name, these shorts have the trademark Curl-Up technology which allows for the sides to button up and transform the style into swim briefs.

Joe Snyder – Classic Bikini Vibes 

Back to briefs and to a pair of underwear that can be (and will be) worn as (sexy) swimwear. The Classic Bikini of Joe Snyder is made from this lightweight poly fabric that allows it to be worn both ways. Joe Snyder has been using such fabrics for decades and they have become experts in it. This print (vibes) has a been a best seller with all other (brighter) options following. We also need to mention that some of the Classic Thongs of Joe Snyder, made from this fabric, also sold as swimwear this year, showing a growing trend for thongs and swim thongs in Europe.

Marcuse – Puppy Swim Briefs – Blue

Last but not least, a re-release of Australian brand Marcuse, the Puppy Swim Briefs. This is the cutest of them all swim briefs with a blue (or grey) body and a sketch of a white puppy printed on the side. This a functional and fun swimwear, no wonder it is again among the best sellers this season

We are delighted to show you today one more, exclusive, editorial for Men and Underwear, photographed in Greece with model and Men and Underwear ambassador Stathis. The editorial is called “Rays Of Sunlight” and it was photographed on a very special day for Greece last week, the day when the tourism period officially started! It’s been more than a year since you-know-what affected our lives, the way we move, work and entertain ourselves. The 15th of May 2021 was a day that marked the beginning of a journey to get our lives back to normal. The weather was just amazing and the decision to go and shoot outdoors was made on the spot! Stathis had to portray the feelings of the day: a mix of joy, cautious optimism and longing to be outdoors. Well, we think, he did an outstanding work and delivered some amazing images! In this part, he is seen wearing another statement piece from our shop, the Khaki Solger Briefs by Barcode Berlin, a brand that stands up for freedom of expression. We hope you like these photos as much as we do! 

Credits
Photography: Men and Underwear
Model: Stathis
Underwear: Barcode Berlin

I can’t believe our friends at the Menandundewear Store turn three this month! Time flies, and we are so happy they are celebrating. But, you can save with this awesome event. Starting today, 23rd April and lasting until 30th April midnight (GMT+3) all underwear, swimwear, socks, loungewear and accessories (yes, even the latest additions) are on offer at 25% off! We have also added more items in the clearance section at prices reduced to 30%-50% off! This is a one of a kind sales event happening to our shop only once a year! You probably don’t want to miss it! There are no coupon codes, the prices are already reduced

Here is second first report of 2021 in collaboration with Men and Underwear – The Shop about what sells best in Europe! More and more brands release new collections for Spring Summer 2021 and a lot of new styles have been added to the shop this month. As a general trend of what men in Europe prefer this season should be vibrant colours. We notice that sales of bright colours are on the rise this season as well as sales of classic briefs and trunks. In a nutshell we’d say this month have been about comfort and colour! Let’s see what were the best selling underwear this month in descending order:

5. Bluebuck – Blue Trunks with stripes 

This classic pair of trunks is, possibly, one of the most comfortable underwear in the market today. Bluebuck has been reproducing this style for a number of seasons and when you try it on you will understand why! It is made from organic cotton in a very summery print with nautical stripes. As an added layer of comfort Bluebuck uses their trademark herringbone waistband which is also made from a cotton blend elastic that feel amazingly soft on the skin. 

4. Marcuse Empire Briefs – Sky

Perfect underwear for every day and at a very competitive price. No wonder these briefs are among our best selling ones! The colour is a light blue-green, very unusual for underwear but very typical of the Australian brand which is known for its daring colours. The style is a low rise brief made from ribbed cotton with a contrasting elasticated waistband in blue and red. The pouch is contoured for space where you need it. We have just received more stock from these and added the new collection of Marcuse underwear and they are flying off our selves!

3. Adam Smith – Shaped Pouch Briefs – Green 

A pair of contoured briefs in a lovely teal green colour! Adam Smith is a brand based in NY and the Europeans fell in love with it! This elegant pair of briefs is low rise with a black elasticated waistband with the shortened version of Adam Smith’s logo on. The fabric is a soft microfiber with an antibacterial finish to keep you fresh all day. 

2. Barcode Berlin – Jock Andreus – Pink

The most sexy style of our best selling list this month is from the latest collection of Barcode Berlin. The Andreus Jockstrap is a natural continuation of the trademark Sergey Jocks of the German brand. It has everything you love about Sergey in brighter, neon colours! A tight fit ribbed cotton pouch, a super wide elastic and sturdy construction to withstand the heaviest duties!   

1. CODE 22 – Army Boxers – Camo

In first place is one more month is a style from Spanish brand CODE 22. Camo is a print that keeps on coming in the men’s underwear industry and is almost always very popular among us Europeans! This specific style is made from an athletic mesh with a contoured pouch and military inspired design details. We have had several restocks from this and it keeps on selling out!

We are delighted to show you today one more exclusive editorial for Men and Underwear, photographed in Greece featuring model and Men and Underwear ambassador Stathis. The editorial is called Daylight and is a celebration of nature and natural light. To many of us this has been a very strange year and most didn’t get the chance to go on holidays this summer. We hope with these images we bring some sun and happy vibes in your screen. The underwear we chose for this shoot is the Fern Briefs of Walking Jack, a natural choice since its print is inspired by nature. These briefs are a unique combination of comfort and contemporary design, perfect to wear every day and at any occasion. If you haven’t tried this brand yet, these briefs are a perfect example of their craftsmanship and top quality materials. Stathis is always a pleasure to work with. His professionalism and great sense of humour make every shoot we have with him an absolute joy. Stay tuned, more photos from this editorial are coming this week!

We consider our friends over at Men & Underwear our sister store in Europe. We love working with them and promoting them! And they do the same for us, so when they told me they had new Code 22 I had to share it with you guys.

The new pairs we are profiling are the Code 22 Power Briefs. They may look classic but they are anything but classic:

Front enhancing briefs in white with removable padding. The Power Briefs of CODE 22 is an innovative underwear featuring the exclusive, Power Shape technology. Power Shape is an engineered pouch designed to fit the male anatomy with a keyhole and padding for a rounder, fuller look. You can leave or remove the padding depending on the look you want to have, the pants you are wearing or the activities you have planned for the day. The style is square cut briefs with contrasting, athletic stripes along the sides. The back has a seam in the centre for better fit and definition. The fabric is an amazingly soft cotton and modal mix, matching the, also very soft, elasticated waistband.

The Power Briefs come in white, black, and grey. and are 23 euros.

Our friend at Men and Underwear did this shoot featuring the Marcuse line they are now selling. These pics are photographed by charismatic Pavel Papikhin with handsome model Pierre.

Empire Jocks in blue, red and white and the Empire Boxers in red. These amazing jockbriefs and trunks are available in more colours, six in total, in store: white, black, red, blue, sky and camel. The collection is made from a ribbed cotton mix that feels very soft on the skin. The pouch is contoured to give you the right amount of space and good support and the waistband is elasticated to keep the underwear in place no matter the intensity of your daily activities. The sign of Marcuse is embroidered on the back of the garment adding a sophisticated design element to this beautiful

Check out the Men and Underwear store for Marcuse and a lot more amazing pairs of underwear.

Our friends at Men and Underwear have sent us this amazing editorial shoot they did for Barcode Berlin. This editorial features model and Men and Underwear ambassador, Stathis Kapravelos, posing in swimwear by Barcode Berlin from their shop

When I say the men’s underwear world is an awesome place, I really mean it. I wouldn’t have been doing UNB for almost 12 years if I didn’t have a passion and love of the industry. One site I have become friends with over the last few years is Men and Underwear. They are an amazing site and store out of Europe!

He launched his store way before we did at UNB. But unlike UNB, he has a brick and mortar store. Which is something I tip my hat too! A retail store is a massive undertaking. I consider the Men and Underwear a good friend of mine and UNB!

If you want to shop and support them, use code HAPPYBIRTHDAY at check out for 20% off at the Men and Underwear Store.

Men and Underwear store are having an Easter sale this weekend, you can get 20% off with code EASTER20. Make sure you shop early and visit menanunderwear.com/store