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Go Softwear

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GO Softwear Booth
GO Softwear Booth

We are starting back our tradition of running Brief Distractions featuring Magic/Curve from the past. On Monday the shows take place and I am traveling today and relaxing over the weekend in a much needed break. This means this week you will get some great stuff. This is Go Softwear from the first time I met them. They are run by two amazing guys. It was fun to run around that day and meet everyone I have talked to via email!

Alex at Go Softwear spent an hour telling me how underwear was made. It gave me great information I use today!

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Welcome to Fetish Friday! After our reader survey we realize how much you guys like fetish/eroticwear. So the Fetish Friday will be returning. It maybe weekly or bi weekly depending on what we have to share with you guys. The fetish market spans across all sexual orientations. No longer is fetish wear just relegated to the gay boys. The straight guys are catching up on this one!

The first line we are going to cover in this series is the Go Softwear Hard Core. Specifically three different pairs. They are the Street Suspend It Jock, Gluteus Brief and Gluteus Boxer. There are a few more pieces in the line such as a tank, pants, shorts and vest. You should definitely go to the Go Softwear site and check them out!

Go Softwear is no stranger to the world of erotic/fetish wear. They have the Noir and previous Hard Core collections under their belt. No pun intended. The newest additions to the Hard Core line are super fun. Which is what you want in erotic wear. Why go for something that doesn’t show off everything you have.

hard core jock

The Suspend-It Jock is pretty self explanatory. Its a jock that has a hole in it so you can “suspend your manhood.” The fabric of the jock is cotton/lycra blend with the hole opening has a pleather trim that will stretch to fit any size. So you won’t have to worry you are too big for this pair. The pair also has a newly designed 1 1/2 inch waistband with the Hard Core name on it. The leg straps are a matching elastic but 1 inch width. Retails for $22

hardcore gluteus brief

Gluteus Brief – You maybe asking what is a Gluteus Brief? It’s what Go Softwear is calling a jock brief. I will admit the name is very descriptive and interesting. This pair has the same fabric as the Jock. It’s a cotton/lycra blend with a pleather trim. Also, there are pleather inserts on each side of the pouch. The brief also has the same 1 1/2 waistband. Retails for $27.50.
hard core gluetus boxer

Gluteus Boxer – If you figured out the Gluteus brief is a jock brief you will know this is a jock boxer. The newest hybrid in the world of men’s underwear. This has the same as above in fabric and waistbands. The thing that is different is the boxer has a 10 inch side seam. This is a longer boxer brief. It should come to your mid thigh. So if you’re looking or something shorter I would suggest the brief. Retails for $28.50

The colors that are available in this line are black and charcoal. I would say get the black. The first is it looks like leather and the second its HOT! But get the color you like best! The line mixes both the traditional fabric with pleather accents. This would be a great starter for those venturing into the world of fetish wear. It’s not totally over the top but its still super sexy. Go Softwear did an amazing job on this collection. If you like it go to Go Softwear and check out the entire new Hard Core collection!

SingletsSinglets are one of the hottest things on the men’s market right now. Each year more and more come on the market. Late last year we brought you a 101 post on singlets and what do look for with your first singlet. Now we bring you 5 great singlets on the market.
The singlets we choose range from traditional to erotic. It all depends on where you want to wear the single and how much you want to show off. These are some of my favorite singlets out on the market right now.
Unknown-116N2N Bodywear – USA Singlet – This is “hot off the presses” as they say. It was just released in the last two weeks. I think the colors (red, green, blue) are just amazing! The cut and design make it one of the hottest singlets on the market! $50
Cellblock13 GForce SingletCellblock13 – G-Force Singlet – Let’s face it, sometimes you want a singlet for some fun times and not wear out. The G-Force Singlet is one perfect for play time. G-Force is a low cut singlet in 4 colors (grey, blue, yellow and red) with a black stripe on the side. But what makes it super sexy is the mesh pouch you can wear with or without a pouch – $69.00
1_268883e3-6ea3-4afa-af8a-e945c041bdad_largeGo Softwear – AJ  Endurance Singlet – Say you aren’t ready to try the mesh of the G-Force, the Endurance Singlet is a very traditional singlet. It has a full cut and longer legs that come just above the knee. Available in three colors (navy, grey and black) with a contrasting trim around the neck and arms. – $48.50
Unknown-120Pistol Pete – Power Mesh Singlet – This is a super fun design from Pistol Pete. It’s one that is a mix of some traditional design and some erotic. The singlet itself is made  out of sports mesh material. So it’s slightly see through depending on the color you get. The colors (red, black, navy, royal and yellow) are made with contrasting accents. The design accents everything you have! – $59.50
Unknown-121N2N Bodywear – PX Singlet – I had to put N2N on here twice because they have embraced the singlet. This is one of my favorite singlets of all time. The PX line has has several color schemes over the years but the design stays the same. It’s super low cut but the legs go mid thigh. The thing that makes it amazing to me is the pouch. They put the famous N2N Pouch in the singlet. I swear by this one! – $56.00
I hope you enjoy the singlets listed. You can’t go wrong with any of these. Each year more come out and we will bring you more as they are released! Are you a fan of singlets? If so which are your favorites?

It’s that time of year again, either you’re going out with your loved one or celebrating Single’s appreciation day (I”m doing the latter). But that doesn’t mean you  don’t need to wear great underwear. We thought we would point out a few great pairs to consider this Valentine’s Day. These are a few suggestions we have but would love to hear some of yours.

Model BENI D - Photogrpahy IAN CHANG - Garcon Model Underwear - 5
Garçon Model – Mansion Briefs $28
1227-CITYLIMIT-Ambiance_HR
Gregg Homme –  City Limits Brief $43.94
CandyMan_99106_Black_1
Candyman Valentines Costume Outfit for $30.48
2210 (4)
Clever –  2210 Ammolite Latin Boxer black – $30.48
Pik-8654-Concept_1Pikante –  8654 Agatha Brief Color Black $27.oo
9663_1941cAndrew christian Andrew Christian – Almost Naked Sweetheart Briefs – $23.93
cx01ME_blackmesh_34Cocksox – CX01M Black Brief – $26.00
B81-AN2N Bodywear – Titan Jock – $28.00
LR_Sweetheart_boxer_red_01AussieBum – Sweetheart Boxer – $24.61
img_6531Sukrew – Jamie Neon Pink Brief – £19.99
1_34224d0c-5d67-42d9-9235-cdf6ca98c8d4_largeGo Softwear – Pop Midnight Backless Brief $23.00
Unknown-113Joe Snyder Launch Thong $29.
Bikini-Big-HeartsPetitQ Big Hearts Bikini – 18.90 Euros
Let us know what you will be wearing this Valentine’s Day! Post contains an affiliate sales line for Andrew Christian.

ajactive

GoSoftwear has a line called American Jock. The American Jock line  has released the AJ Active line recently. It has been out since October but we think it deserve some attention. There are a few different pairs but we are going to focus on the Active Sport Brief! Which is color block brief made out of a stretchy mesh material.

The Brief comes in three different color blocks. They are Yellow, Blue and red. As you can see the color is in the waistband, sides and trim. The main body of the brief is a black sports mesh. This is a full cut brief with a 3 inch side seam. This means you will have full coverage, well except for the mesh! Its great for those who want a brief but not a super small cut.

The materials of this pair is 88% polyester 12% spandex. Topped with a 1.5 inch waistband with American Jock written in the band. The black writing doesn’t make the branding as noticeable. Had they used a white it would have stood out more. I know many of our readers are not fond of branded waistbands. Lastly, this pair is made in the USA.

This pair is perfect for working out or any really active lifestyle. The material will breath and conform to your body. You shouldn’t have any issues with the pair loosing its shape. The mesh is one of the hottest materials in men’s underwear and will feel great against your skin! You can find this on the Go Softwear site for $28.50

 

Go SoftwearIf you are like me you grew up watching super heroes. And you always wanted to be one and even put your underwear on the outside of your clothes. The new Milos trunk and bikini from Go Softwear gives me such a super hero vibe. I don’t know if this was intentional or not but I loved it the first time I saw it. I kept going through my mind which super hero you could create out of each of these suits.

This could be a great Halloween costume idea (if you can get them ASAP) if not this year for next. A little body paint and a mask and you have instant costume! But only for those who are bold enough to bare about all! If however you want to use this for the purpose they intended, its also amazing swimwear.

The few pairs of GoSoftwear I have had have been amazing. It holds up to wear and tear and always looks great. I Love the bright colors and belt of these, and not just for the reasons mentioned above. It’s just fun! More guys will wear super bright swimwear over underwear. But more on that later.

This line is available in a bikini and Square cut. Both are made out of 80% nylon and 20% spandex blend. The bikini retails for $38.50 and the Square cut is $42.00. If you can’t find this at a retailer near you, its always available on the Go Softwear Site!

 

pop-noir

Go Softwear has released a new line called Pop Noir.  As you can tell it’s a black collection with a pop of color. There is something to be said about a black collection. Many guys love it as a basic but want to have something with a little extra statement. I like the feel of this collection.

Tthe color comes in with the waistband and piping. In each pair the waistband, leg opening and any other piping is the same color. The colors are Red, Turquoise and Yellow. Those three colors are available in Expose brief (jock brief), brief (with fly), trunk (with fly), sport brief and a jockstrap.

I’m a big fan of waistbands but this one is a little more low key. Which can be a good thing for me. The stripes around the waistband are a nice touch as is the GS in the front and is made out of a 1 1/2 inch elastic band.  The pairs are made out of a 60% polyester 32% rayon 8% spandex rib blend.

If you want to check out all pairs and colors head over to the Go Softwear site. Pairs range from $21-24

QUILTED JOCK 1Fetishwear is HUGE this year. It’s becoming more widely accepted by the masses. We are allowing ourselves to be more creative in our underwear for reg and fun times with our partner. Go Softwear has released the Hard Core line. I first saw this line in Magic. It was great seeing them there after a year or so! I got a quick overview of the lines and this one jumped out at me. Its a mix of fetish and leather and mixed with red, blue and yellow accents.

Here is what Go Softwear says about the line:

Introducing the HARD CORE Collection by GO SOFTWEAR where fetish attire meets fashion! This assemblage is designed with a bit of an edge by incorporating both pleather (faux leather) and athletic mesh in colors and bodies that allow individuals to express a provocative, daring and mischievous side! Whatever your choice we want you to look great in one of our HARD CORE creations.

The entire collection consists: Bikini Brief, Jockstrap, Jock Brief, Backless sq-cut, Zip Front Tee, Freedom Cup, Quilted Jockstrap, Zip Front Tee, Vulcan singlet and our popular and best seller Dungeon short.

I think this line is perfect for those wanting leather but not the leather price. The price ranges are from $30-40 in a great price range! So head over to Go Softwear to see the entire line.

 

Cal. Lifestyle #3Go Softwear is one of those companies I love the guys behind. I got my first pair in 2002 I think. Long before UNB. I have gotten the chance to get to know them over the last few years. Here is how they started the company

What made you start Go Softwear? Greg (the company founder) got  the idea when he attended Pepperdine University in Malibu, CA.  During one of their groups discussions at the business school, the subject of the success of the women’s wonder bra (a novel and popular garment in the mid 1990’s) came up. A light bulb went on in his head and said “why don’t men have anything for enhancement? in 1996 he started the Go Softwear line. It began with that report he did in class.

He saw there was nothing like that in the market, now enhancement is common themes. He developed the initial collection with 5 underwear designs with padding and 3-4 tank tops. Then started to shop it around in the LA boutiques and got it CAL. LIFESTYE #4started. It then evolved into colors and more!

Some of the challenges for them were different. Underwear was a novel product. It was not colorful, underwear back in the day when it was black/white/grey and it wasn’t easy getting the buyers to sell in the store. Enhancement was a little too novel for them to sell to their customers. Some buyers saw the line as something they needed to have to expand their underwear section. For those who didn’t understand it they had to educate the stores on the products. It was getting them to try it. Once they tried it they saw it sold well.

I asked them what some of the biggest surprises were. The biggest one was when they started getting reorders from Boutiques. We knew there was something different the reorders confirmed their initial thoughts that there was a market for their undies. They knew it would take off in the bigger market outside of the LA market. Feedback from customers and buyers allowed them to get ideas on how to improve and grow the biz.

Some of their best sellers over the years are: Enhancement body shapers, super padded, M Body enhances (new collection) does very well well on their site and stores that carry the Go Softwear Brand. California Colors and American Jock also does very well. American jock is athletic. Jock in shorts, which are gym shorts that has a built in jock.

I also asked them how the market has changed since the benign. Market has changed since 1996 and radically in the last 5-6 years. More competition, some do a great job and some are just a water downed version of other companies. It’s has grown amazingly over the last few years. It’s a Saturated from the brand perspective. its not easy to produce a brand from design, production to retailing. A lot of compeition, foreign sourcing, and a big selection.

GO SWIMSUIT

I got a chance to see Go Softwear after them not attending last year. So it was good to catch up and see what they have planned this year. I have been a fan of their Noir and also the American Jock lines. They have done some really fun pairs in underwear and I wanted to see whats in store this year!  This is just an overview and we’ll have more detailed info as the pairs come out but I really liked what I saw.

  • Synergy Group
    • Consists of tanks and undies
    • Comes in stripes with pocket on the tank and muscle tank
    • Briefs, trunks and bikinis in matching colors
  • Pop collection
    • Pop Mod is the new grouping
    • New waistband with logo
    • ribbed fabric
    • jocks, briefs, trunks, jock briefs and also in two tank tops V neck and scoop
  • Trésor
    • treasure in french
    • Three tops: Key lime, tangerine and angel blue
    • Mesh inserts
    • Underwear has mesh inserts as well
    • jock, trunk, brief and jock brief
  • Swimwear
    • New swim has bright colors in with bright waist band
    • Bikinis are back
    • New Trunk that is retro styled
    • New cock ring swimwear
    • Square cut of the day glow waistband
    • Retro board short in six colors
    • Low Rise square cut with the v in front
  • American Jock
    • singlets with fluorescent colors on sides, Techno fabric
    • Tanks with accents
    • Shorts with compression shorts built in
    • Running short with neon colors
    • Mesh Tan tops with American Jock logo on them
    • Body Tank with snaps at the bottom so more like a bodysuit
    • sports mesh, cock ring thongs with printed elastic are all coming!

These are not all out yet, some are just hints at what is to come! The line is really fun and I am sure you will find something you will love.

Welcome to the Valentines Guide for 2013. It’s been a few years since we did a guide we shot ourselves. We had a few issues with the guide but things did work out for the best. This is only a sample of the undies out there for Valentines Day. We have a mix of some of the best underwear for you or your partner!

We want to thank our participants for sending in the underwear and our models David & Joey. They both did great jobs in a really long day!

IMG_0167David is wearing the Geovanny Mesh Brief, made out of a sports mesh. Not only could you wear this pair for Valentines Day but would be great for the gym or other sports activity. This pair was furnished by Geovanny Underwear and can be found at their site for $24.00

IMG_0151David is wearing the Geovanny Garter Jock in black. While it may look like a brief it has the Geovanny Garter back and is one of his best sellers. Geovanny has used his many years dancing to make underwear that fits and shows off what a guy has! This pair was furnished by Geovanny Underwear and is available on their site for $28.00

IMG_0177David is wearing the Pikante Sailor Brief.. The Sailor brief is a really fun pair for a date. It is a lager brief cut and sexy with red accents and has a sheer back. Your partner maybe surprised by the sheer! This pair was furnished by Pikante and can be found at retailers on the net!

IMG_0002Joey is wearing the Pikante Sparkle Jock. This jock is available in three metallic colors and has a cut out above the pouch. The rings and the pouch will be one pair that your partner will remember. This pair was furnished by Pikante and available are retailers across the net.

_MG_0034David is wearing the Clever Mesh Thong. This thong is made out of a sports mesh that is mildly see through. If you are a thong lover then we would suggest getting this for Valentines Day. This pair was furnished by Clever and is available at retailers across the net.

IMG_0216David is wearing the Clever Irreverent Tank Top and the Voyeur Brief in White. The brief has a solid pouch and mesh sides and back. Where as the tank is made out of a white mesh and has a hoodie design. This combination is best worn when you plan on staying in for a romantic dinner. These pairs were furnished by Clever and are available at retailers across the net.

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David is wearing the Candyman Black Boxer 9630. The boxer has a net mesh side and back with a solid pouch. It is also available in white. This pair is not for the shy and if you wear these you will want your date to see them at some point in the evening. This pair was furnished by Candyman and is available at retailers across the net.

IMG_0058_3Joey is wearing the Candyman Jock Thong. Which is a cross between a jock and brief. This pair is solid black and has a solid and mesh pouch. Also available in gold/black. This pair was furnished by Candyman and is available at retailers across the net.

_MG_0376David is wearing the Joe Snyder Bikini 01 in Black. The bikini is available in multiple colors. That include red, metal black, black sheer and many more. This is the classic bikini that Joe Snyder created and one of their top sellers. When you take it out of the package it is small but stretches to fit your body! This pair was furnished by Joe Snyder and can be purchased from their website for $19.95

IMG_0050 (4)Joey is wearing the Cocksox CX01 Bikini in Red. This pair is available in other colors including Black, Red, White, Royal and more! The bikini is made with the famous Cocksox pouch that has no straps or contraptions to enhance your package. If you want a bikini that is fun then this is the pair for you! This pair was furnished by Cocksox and is available on their site for $25 AUD

_MG_0244

David is wearing the Cocksox Bikini Brief. This brief has a traditional waistband with Cocksox pouch they are known for! The bikini is smaller then most but still covers everything, so would be perfect for a guy that wants to show off a little but not show off everything. This pair is available from the Cocksox website for $27 AUD.

_MG_0231David is wearing CX01 Bikini in stripes. This is one of the newer styles in the CX01. This is the same pair that Joey is wearing above but with stripes that accentuate the pouch and rear. This pair was furnished by Cocksox and can be purchased from their sire for $28 AUD.

_MG_0018

David is wearing the new Baskit Simple Brief in Red. This is one of the newest pairs from Baskit. Baskit is known for making classic styled underwear that fits and feels incredible. This is one of the perfect date pairs for those just staring out in a relationship. If your partner does see it, it won’t show too much and we bet you will get compliments! Baskit furnished this pair for the guide and can be purchased at their site for $21

IMG_0258

David is wearing the Venom Brief and Tank from Gregg Homme. This line has put the Gregg Homme sexy spin on snakeskin. It’s not your usual pattern. Venom is available in black and red. The tank is $45.95 and the brief is $36.95 . These were furnished by Gregg Homme.

IMG_0250

David is wearing the Gregg Homme Tuxedo Thong and Cuff and Collar. You can be your own Chippendale’s dancer for your partner this Valentines Day. Each of these are sold separately at the Gregg Homme site, the thong is $22.95 and the Cuff and Collar is $24.95   These were furnished by Gregg Homme

IMG_0032

Joey is wearing the Gregg Homme Pump-Up Brief. This is a pair that Gregg Homme has had in its line up for a few years. It’s a favorite and a great pair for Valentines Day. The pouch enhances and brings your pouch to the “forefront”. Available in Black and White with the red accent. The pair is $40.95 from the Gregg Homme Site. This pair was furnished by Gregg Homme

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David is wearing the Go Softwear Satin Mesh Tank and the American Jock Action Mesh Sport Brief. The Satin Mesh line has a matching mesh boxer (not pictured here). The mesh brief is great for a date night or daily wear. These pairs can be found at the Go Softwear Site, the Satin Mesh Tank is $31  and the American Jock Action Mesh Sport Brief is $25. These pairs were furnished by Go Softwear.

IMG_0063

Joey is wearing the Go Softwear Pop Boy Brief in Magenta. This is perfect for those who want a classical styled brief but in great colors. It has the new Go Softwear waistband. This pair was furnished by Go Softwear and is available for $23.00.

_MG_0292

David is wearing lounge wear from N2N Bodywear. Not all underwear is made for date nights, this pair is made for staying in and relaxing. The two pairs featured are the Dream Robe and Dream Brief. The dream robe has a shorter Kimono cut and a hood. Where as the brief is a traditional cut brief and both are made out of super soft polyester/spandex blend. N2N Bodywear furnished these pairs and can be found at their site for $48 for the Dream Robe and $19 for the Dream Brief

IMG_0127

David is wearing the SupaWear Supa Drive trunk in Red. SupaWear is a relatively new brand on the underwear scene. Made by the folks who brought you 2EROS, this is a super fun line. They are classic and great fitting pairs. This pair was furnished by and can be found at The Man Underneath for $25.

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David is wearing the Frank Dandy Inspired Valentines trunk. This pair is not out yet but will be released shortly! This is part of the new Frank Dandy collection. You can find this pair at the Man Underneath, who also furnished this pair

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David is wearing the Skivvies 5728 Color Guard Trunk. Many of you may not have heard of the brand but we see big things in the future for this brand. The red colors and pouch accents would make a great pair for any Valentines Date night, either going out or staying in! This pair was furnished by and can be purchased at the Man Underneath for $29.00

IMG_0069

David is wearing the Modus Vivendi 07711 Brief in Red. This pair is super sexy with it’s mesh sides and back. You maybe saying it may not be comfortable to wear. However, our model David said the thought after a while it would be uncomfortable but it fit and felt great through out the shoot. If you’re a little bolder and want to make a statement then try this pair out. This pair was furnished and can be found at Erogenos for $25.00

IMG_0120

David is wearing Pistol Pete Gelato Brief. Not all underwear on Valentines day has to be red or black. You can have a splash of color. This brief you can wear every day not just Valentines! Available in 4 colors. This pair was furnished by Erogenos and can be purchased for $24.

_MG_0376

David is wearing the Male Basics Long Johns. Not everywhere in the world is warm, some places you have below freezing conditions and being warm is a must. However you can still be stylish and warm! The microfiber long johns do both of those quite well. Also you can still wear a Modus Vivendi or Pistol Pete brief under. This pair was furnished and can be purchased at Erogenos for $30.

_MG_0306

David is wearing Cellblock13. This is the super fun line from Timoteo. Valentines Day can be either classic or super sexy for you. Not everyone wants to go to dinner, some just want to skip it and get to some other fun. The Timoteo Cellblock13 Gridiron Trunk is a perfect pair. Made out of a sports mesh and rear cut out. It’s perfect for a fun evening in! These were furnished by Timoteo and can be found at the Timoteo Cellblock13 website for $34.

_MG_0309David is wearing another pair from Timoteo. The Cellblock13 pair maybe a little more then you want to wear on Valentines Day then check out the Timoteo 2.0 Soccer Jock. It’s a smilar cut to the Girdiorn but made out of a cotton material, so you don’t show too much but still has the cut out back. It’s a mix of traditional and wild. This pair was furnished by Timoteo and can be found on there for $30

We hope you enjoy this Valentines Guide. You will see more of David this year. Make sure you go check out his Facebook page! We have more pics of him at our Facebook Page as well! We will have an interview with him and have already booked him for our Swim Guide in May!