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Baskit

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All the style and quality of Baskit‘s bestselling underwear but now available in a lighter, more comfortable fabric. Made of 100% cotton jersey it has the feeling of a super comfortable t-shirt. Perfect for the active guy and new to our Fall 2010 offerings, our new Light* collection is available in four cool, calm and collected colors and comes complete with thier 1.5” textured waistband. Go Light* this season.

Its Tuesday and that means its time for Baskit $12 Tuesday! This week is the Body Art Sawed-off Brief. Remember they are on sale from Midnight to Midnight on Tuesday. While you are there check out some of the other sale they have going on right now too! So it’s not just the $12 Tuesday special!

Nothing beats the soft touch and comfort of ribbed cotton. Enjoy a classic look from Baskit’s Ribbed Collection. We started with high quality 100% cotton drop needle fabric and dyed it old-school varsity inspired colors like navy, charcoal, sand and two greens then finished it with a sharp looking striped waistband.

Like every piece of Baskit underwear, the garment is form fitting and with modernized shape, not to mention triple stitched to last you longer then any other pair of underwear you own.
Match it with our Ribbed Tank and you have an educated and sexy look ready for the bed sheets or the locker room.

Baskit is a brand of underwear that has been around for a little while, and has really taken their undies to a new level as of lately. When I first tried Baskit, they were your pretty standard men’s underwear company. Their collections were your stereotypical basic colors, and cuts. How things have changed.  If you haven’t checked out some of the new styles and cuts from Bakit, you are missing out. Baskit has taken their collections to a whole new level.

One of the new collections that Baskit has launched is its Fine Line’s Collection. With this collection, you can tell that Baskit is starting to push the limits of their collections. In Baskit’s Fine Lines collection you will find a mix of Briefs, Thongs, Square Cuts, and trunks, in White and Indigo. This whole collection is made of a silkier fabric with thin (fine) mesh strips. They are very attractive, and very sexy.

I received the Baskit Fine Lines brief in a size medium and indigo in color.  The sizing was perfect for my 32” waist. The waist band is very traditional. It is white with a gray band and features the Basket logo all the way around. But drop below the waistband and these undies are anything but typical.

This pair of undies is made out of 90% Nylon and 10% Spandex giving them a silky soft feeling that stretches and moves with you. They also feature a decent size pouch that I found to have plenty of room and supported everything just fine. The leg openings are decent in size, and stretch to fit and not ride up.  The patter is something that you just need to see.  It is very sexy looking, in that it has these mesh vertical strips that run all the way around the brief. They are reveling, without being to reveling.

The one thing that I didn’t like about these undies is the care tag on the back.  If you have read any of my past reviews, you will know I am not a big fan of a care tag in the back to begin with, but this tag seemed to bother me more than others. These undies are some soft and light weight, and then you add a tag that to some could ruin the experience.

I haven’t gotten to try Baskit in a year or so, but I am very pleased with how far they have come, and am very excited to see where they plan to go. Overall, I really liked these briefs. They are a great mix of sexy and functional, which is hard to find.

Fit 4
Materials 4
Put Together 5
Look 5
Daily Wear 3
Overall 4.2

You can see the entire Fine Lines collection from Baskit online. I encourage you to check out some of the other styles that Baskit has come out with over the last couple of years as well.  These briefs will run you about $16 USD online and come in both Indigo and white. Baskit provided me with these undies to review.

The video above is from an Australian company called teamm8. They have been known for their, lack of a better word, provocative ads. They are sexy but not cheesy. This ad is very cutting edge for underwear ads.  This ad got me thinking how amazing it is to see how different countries advertise men’s underwear.

Australia and Europe go a bit more sexy and push the envelope. The prime example of that is AussieBum. They have done awesome work with video. Many of them you have seen here on UNB. They really aren’t afraid of playing on the sex appeal of underwear. Which when you think about it, we all want to feel sexy in undies, whether we are at the office, hanging at home or running errands.

AussieBum pushed the limits with its famous bus shelter ad. It’s a Life saver in the surf with his suit around his neck. Which means he’s naked and you see his bare butt in the ad. It got a lot of talk last year when it came out, and really got them noticed on the world scene.

Let’s now shift to America. I think for the most part we are still very scared of advertising underwear to the general public. For the general public, until just recently, they never showed the underwear on a person. They either held it up or showed it on a manniquine. Even now the underwear ads focus on people rather then the underwear. The only place where this is not true is in marketing to the gay market.

If you look at many of the gay publications, and I”m not talking porn, you will see many ads that show the undies and are pretty awesome! I’m talking about Instinct, Out and other magazines like that. Brands that I have seen have been 2xist, Baskit, and a few more. But still its not something that is marketed to the public.

The one company in the States that is pushing the boundaries is Calvin Klein. They started back in the 80’s with advertising that shows the underwear on models. The model was Tom Hintnaus and it caused quite a stir when it was released. This was the first time men’s underwear ads were sexy This ad even made entertainment and news shows. Its funny to think now that an underwear ad would cause such a stir, which by today’s standards is pretty tame. Then they went on and got celebrities and turned a host of unknown models into starts. Some of their models included Marky Mark Wahlberg, Antonio Sabato Jr., and more.

Even today CK is doing some of most edgy main stream advertising in the US. They have done billboards in Times Square in NYC. The picture is one I took back in 2006 in NYC, and being from Atlanta, we would never see pictures such as that here. Outside of LA, Chicago and NYC the rest of the country remains pretty puritanical. If you look at the current videos for the CK X line, they are still pushing the boundaries for underwear in the US. They have done an online video campaign that was really well done.

Underwear advertising in the States still has a long way to come from the rest of the world. I think we are moving in the right direction, but still have a way to go. I have a few questions for you guys, and feel free to answer here or on the facebook page:

  • Who is doing the best underwear advertising worldwide?
  • Who is pushing the boundaries of advertising?
  • Has anyone gone too far?
  • Who do you think could do a better job of advertising?

I look forward to hearing some answers.

It’s Tuesday and you know what that means, another awesome deal from Baskit. If you are not familiar then here is the info, every Tuesday Baskit offers a pair of underwear or swimwear for only $12! That’s right just 12 Bucks. Well this week’s pair is the Action Cool Sawed off Brief. So check it out and remember the deal is only good on Tuesday and only on the Baskit Website. Make sure you go under the specials tab!

It’s time for the Baskit $12 Tuesday! Today is another swimwear and it’s an incredible deal. I know summer is coming to a close but you still have time to wear it, or perfect for you winter trip to Mexico, Florida or a Cruise. Its the Lucky 7 Bikini! Get it early so you can get your size and color! Remember go to the Special section in the Baskit website!

This is the second time I got to go to Magic. It’s a really big show, it’s not just men’s underwear it’s everything. It takes up two floors at the Mandalay Bay convention center. But there is a spot where all the underwear companies are located; it’s called Underwear Alley.

This year in attendance was Junk UnderJeans, Andrew Christian, Skmpeez, Timoteo, Baskit, Unico, Orca Blue, Clever, PPU, Candyman, Pikante, Pistol Pete, Obviously, Punto Blanco, Freeman, Brief Underneath, Go Softwear, ES Collection, Jocko Geovanny Underwear,  and I hope I didn’t miss anyone

I first got to sit down with the folks at Andrew Christian. I got to go over the entire new line. They have some really great stuff coming out. I know that they are a big draw to a lot of you guys. I have the catalog in front of me right now. I can’t go into much detail, they don’t want a lot of what’s coming out in Nov out now. That’s the one thing about this show, some manufacturers don’t want anything spilled, while others want to tell about it. I respect that from Andrew Christian and will say that we have the new Flex Soft in and will be reviewing them shortly.


Then I talked to Junk UnderJeans. If you recall they were a big hit when we reviewed them a while back. We are in the process of getting more from them. We showed you a lot of their stuff with our brief distractions. They are known for being very fun and have really funky designs. They fit amazing, and I’m paraphrasing from the guys on the site. We maybe doing something with them soon… hint hint. But I think they are a brand that will grow and you will hear about them more and more.

Then I made my way to the Brief Underneath guys. I really enjoy talking to them. They are both really good guys and told me that they are about to be written up in GQ, I believe. Which is awesome. It’s a great concept of having a boxer and brief in one. I know many guys who like the look of a boxer but want the support of a brief. Plus, they have the new loungewear that looks great too. It has the same design and I think really cool. Their stuff I think is perfect for lounging around and just hanging out. I admit I have had boxers in the past, and that’s usually when I wore them was around the house. I think you should check it out and see for yourself.

The day was just starting when I got to the Skmpeez both. I have to say out of all the people in men’s underwear and swimwear that they are really fun. I really love hanging out with them and talking to them. I have noticed that the exposure has exploded for them in the last year. They are turning up in a lot of places. Which I’m really glad for, they will have a full line out in February in time for summer. I can’t wait to see what they do next.

Timoteo was next. You know it’s a hard day when you have to go to booth to booth and see the collections. I hear you guys saying, “Awe poor Tim” LOL, but I did a video of him telling about the collections. So I won’t go into it too much, but will post that hopefully this weekend. Timoteo does an awesome job at undies. He has great fit, colors and styles. It’s no wonder he’s become such a hit in the world of underwear. He really knows how to make underwear for guys. John on our site has gotten the jocks and he says they are one of the best. You should try them out if you haven’t. They will be awesome I can guarantee you!

I then briefly stopped by Freeman to talk. I got the new catalog but haven’t looked through it yet. But, they do some really fun stuff as well. I plan on doing a full post on them shortly. I think it is a brand you guys should know about!

Then it was off to my favorite, UNICO! Well one of my favorites. They don’t have anything new coming out till November. Which really isn’t that far off . I can tell you there will be some great striped and pattern undies. They will have that amazing Unico fit. I will most certainly do an in-depth write up on the blog about them. I have already put it in the calendar.

There was a new company at Magic called Orca Blue. They do swimwear and the really cool thing is that they can match board shorts and trunks/square cuts. Say you want to wear a square cut to the beach but not everyone wants to wear it with nothing over it, well they have matching board shorts that you can take off when you get to the beach, or just wear them. They got their inspiration from the 50’s and it’s a really cool line. They are brand new, just a few months old. But I think we’ll see some great stuff from them.

I circled back around to Pistol Pete and talked to them for a few. Pistol Pete is another fun line. It’s always got great patterns and prints. They have a log going on, and I didn’t get to talk to them much, they had buyers there all day, when I was there but I’m going to follow up with them about the lines. This is what happens at shows. The buyers are there to buy for the up coming season so I let them sell rather then talk to me. I will get more info about the lines shortly!

Baskit was next on my list. Which is a good friend to us here at UNB. I will say they are one reason we have been so successful. They really have helped us out and really gave us good advice when starting. I got a catalog and promptly lost it. Yes, I am not happy. I mailed all my stuff home and it’s the one thing that was not in my bag! I am getting another and will go into more detail about Basit for sure. It sucks when you go get info and then leave it! But they are sending me another! HURAH.

The fun keeps on going. I then go to PPU, Clever, Pikante, Candyman and Vuthy! The one thing I’m really excited about is Vuthy swim. It’s a brand new line of swimwear by an experienced designer, who I met and talked to a bit. The line will be amazing and very fun for this summer. I am working on an interview and will have more about them for sure. I know you’re thinking tell us something! You keep saying you’ll tell us more lately. Well in a second I will tell you whom I have videos for and they will be out starting this weekend. But back to the brands. Pikante is having a whole line of animal prints. Some of them have been released already, but they are really sexy and fun! Its great to see animal prints returning.  PPU is having some very interesting designs to say the least. They are going to have to be seen and not described. I will hopefully have pictures this week for those. I briefly got to look at Clever and the new line is in the same style as Clever has done. I will find out more about the line and report back. But being there you sometimes forget to ask and remember after you leave. Lastly is Candyman. I gotta say I love Candyman, I think its great that some fun is back in the bedroom. Some of their new ones are the Super Hero, Handyman, and some really awesome football shorts. It’s just a lot of fun and I know this line isn’t for everyone but it’s still a lot of fun and our contest winners all loved their prizes!

Then I got the chance to talk to Jocko and Geovanny Underwear. Jocko has some really great swimwear. Geovanny has some really great undies. I have profiled him a while back and just think  his designs are new and fun. The one thing he showed was the new Jockstrap he has. It’s in the picture above. It’s a new take on a classic design. I have his email and we are going to do more with him soon. Jocko we will show you the new swimwear when closer to spring!

Lastly is LASC. They are a company that has been around for about 20 years. I remember them because they had my favorite pair of swimwear, a tiny black bikini that I loved and wore out. That’s when I could wear them…. But I digress. They specialize in swimwear but also have work out wear. I like that they have everything from bikinis to board shorts. We were talking that we were looking forward to when bikinis aka Speedos would be making a come back in the American market. It’s happening in Europe but we’ll see about here. I saw the collection and they have some underwear not a lot but a lot of swim and work out wear. It’s really a great collection. Really amazing, and we will feature them in the swimwear guide but hope to have more from them soon.

Lastly, I didn’t get to meet up with Punto Blanco or Obviously but will get more information about them. Also while editing the same goes for Go Softwear! I will follow up and post more very soon! Trust me they are on my list and I will have some soon.

As I said above I did videos. Some with the people talking about the collections, and others just showing. I’m in the process of editing them and getting them up on the YouTube Channel. I will post them on the site over the next few weeks. But if you can’t wait, as soon as I have them done they will be up on YouTube.  I have them from Timteo, Skmpeez, Orca Blue, Geovanny, Gregg Homme, Bend the Rules, and more. Not everyone did one, but I hope to keep doing this in the future. I think it’s better to hear what’s new from the companies rather then me!

We will be going back to Curve and Magic in February. Let me know what you guys want to know and see and I will do my best to get it done!  BTW, I am posting all the pics from the shows on the Facebook page, so go over and check them out. They will be up tonight or in th

It’s Tuesday and time for the Baskit $12 Tuesday. This is the first time I remember seeing the Ribbed Jock Brief as the pair! Its been one of their best sellers. Its a new take on a classic jock! If you haven’t seen it go check it out and maybe pick up one or two. As always to get the deal you must purchase it from Midnight to Midnight on Tuesday! Remember go under specials to get the special pricing!

  • Skiviez has the new Baskit Ribbed colors! Its great to see some colors back int eh world of men’s underwear. While you are there you can check out the new exist Contrast Essentials.
  • Save 10 to 25% off at Mensuas. You can save on Underwear and swimwear. No coupons are required. The sale ends Aug 14th.
  • His Trunks now has the really WILD Pikante Jungle Collection. If you want something really fun and a little out of the ordinary check out the line! If that’s not wild check out the Pikante Chetah Jockstrap!
  • Join International Jock for a celebration of summer styles from N2N, Diesel and Ergowear. We’ve added more than 40 new exciting underwear and swimwear items from N2N Bodywear and the entire Diesel “Denim Trim” collection to our ever-expanding catalog. And, we’ve added more bulge-enhancing styles from Ergowear, one of our most popular designers. Drop by now for all the latest fashions.
  • Want to Win and win big? Well Fresh Pair is giving away 5,000 Paris of underwear in hornier of National Underwear Day, They say that 80% of Americans wear the same type of underwear for their entire adult lives and they want to change that and we fully supper them.
  • Take an additional 20% off all sale items at Undergear. Its this weekend only and you have to use UGNE when you check out! This could include the Undergear collection.
  • Schultz Jeans is giving you 20% off when you spend £50 or more. Just make sure you enter code W20 at check out. This includes the “Coming Soon” and “Get a Grip” underwear.
  • Men’s Underwear Store has 7 Bright new colors from Diesel. Colors are awesome and these include pink, greek blue and purple. Then check out the Hugo Boss cotton & Brushed microfiber underwear. Lastly, just in is the new colors in the Cotton Essentials, a classic style with nontraditional colors.
  • James Tudor is giving you 20% off selected items in their offers section. You get a further 20% off all items in your basket when you enter code JTFMMC20 at the check out page.
  • Erogenos has the new Men’s Fashion 115 shirt collection, which is a brand new stylish line of shirts from Columbia. They also have the new Aware Underwear Collection. We have shown you pictures of them and check out the line.
  • Cityboyz Fashions now has the new lines from Pipe. If you are a fan you need to go check out the entire line. They have done some really great work!