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Review 2wink Loaded Brief

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When Tim provided me my first pair of underwear to review for UNB, I was excited and yet a little surprised when he handed me some lime green (chartreuse) 2wink briefs.  The Australian manufacturer has cleverly selected the appropriate color for spring, which caught my eye and peaked my interested.  While I’m not traditionally a fan of briefs, I wanted to give them a fair chance and see if briefs would be something I might consider again in adding to my collection.

After throwing them in the wash for an initial cleaning, I immediately threw them on and was amazed at how well these medium size undies fit and truly how you can’t deny the comfort of a 100% cotton brief.  I was initially concerned that the brief might be a little binding and restricted so I decided to take them out on test run by wearing then all day during a photography field trip.  Suffice to say,  I was extremely pleased and amazed at how well they held up throughout the day with all the bending, squatting and physical movement that the pair endured.  The second and third time I wore these pair, I chose to try them out at the gym.  Again, they consistently held up throughout my workout and didn’t even become a realization that I was even wearing briefs.  Bottom line, at the end of my rigorous testing, I wasn’t able to distinguish between these briefs and the traditional boxer briefs that I normally gravitate towards.

Some of the constructional attributes that I noticed include the following: The legs in the briefs are cut a little on the high side but are sure to accentuate a pair of muscular legs.  The white waist band is constructed and sewn well around the waist and has retained its elasticity after several washes.  In my opinion, there’s nothing worse than a cheap waistband that falls apart at the seams, stretches out and losses its supportability.  The company’s 2wink logo is embroidered continually around the waist band in dark gray lettering.  One esthetic note includes the word ‘Loaded’ printed in white just below the waist band on the left hand side of the brief along the hip, which leaves open to interpretation.

Personal scoring as follows:

Fit: 4.0
Materials: 3.5
Construction: 4.0
Look: 3.0
Daily Wear: 4.0
Overall: 3.7

These briefs were provided by 2wink and can be purchased at their following website:

http://www.2winkwear.com/

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Australian Underwear Brand 2wink Urges Americans to Rip Other Brands a New One

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2wink Underwear has launched a new campaign for the American Market. Its a rather interesting one! Here is what they say!

2wink Australia, one of Australia’s leading men’s underwear companies, plans to rip its U.S. competition to shreds–literally!

During its new two-week promotional campaign, “Cut Up Your Old Underwear,” aimed at launching its brand in the United States by proving its quality and design to be superior to that of its competitors, 2wink Australia will be giving away up to 1,000 new pairs of its underwear lines. In order to participate, guys must submit videos or photos of themselves cutting up or destroying an old pair of brand name underwear that they own – and in exchange will receive a free pair of 2wink underwear. It’s that simple.

Founded in 2005 by Carl McNeill, 2wink is the only underwear company producing its apparel in Perth, Western Australia, after making the strategic decision to move it from China. The brand, which is available to over 30 countries, has created four new designs within the last quarter, including two of its most popular styles, Cool Devil and Hot Angel. It is also known for its briefs and boxer designs of Loaded Gen2, which includes an inside secret pouch to hide a condom. The brand was created out of McNeill’s frustration of “buying underwear that didn’t last long and was expensive.” The company has since gone on to manufacture 80,000 pairs of underwear per annum and plans to expand into swimwear soon.

The “Cut Up Your Old Underwear” campaign will launch on March 15. Entries must be received no later than two weeks from the start of the campaign. All brand labels are eligible. Limit is 1,000 pairs of underwear. Entries must be sent via video or jpeg format by e-mail to events@2wink.com.au, and agree to 2wink Pty. Ltd. using for marketing purposes. Entries must include preferred underwear size, mailing address and contact details for participant.

For more information on the campaign, or to purchase 2wink underwear, visit www.2wink.com.au.

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Sales Briefs – February 20th

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Here are your Sales Briefs: Sorry for the delay the trip to Magic threw me off. I thought I would have time to do one Thursday night at the airport. I didn’t. here is a nice long list!

  • Dead Good Undies has the Sloggi Basic Range twin packs 20% off all styles. Which style are you? Short, mini or tanga? You can now save on them all. Make sure you follow them on twitter as well!
  • Timoteo wants you to hang out. In comfort that is. They have the Timoteo Training Short. Its available in Black, Navy and Gray, and only $44. You can get them directly from the Timoteo site!
  • James Tudor is giving you, exclusive this week,  the Athletic brief, regularly £19, now only £15. The offer runs till Feb. 22. The pair is available in turquoise, white, grey and black.
  • His Room is spotlighting Papi. You can choose from the Cotton Stretch, Platinum, Motion, Premium Cotton, Modern Stretch or Cool 2 collections. Papi is a premium underwear brand that targets today’s body conscious male. Papi has style, sophistication and sex appeal.
  • Wyzman is having a De-Stocking event, that is you can save 20-50% off everything. But hurry the sale ends Sunday, Feb 21!
  • Men’s Underwear Store has some really good new lines in! THey have the newest Diesel underwear, Bright Ideas!, the New Surf collection from 2(x)ist and the new Chromatic from Obviously! They are some of the newest styles around. Check them out now!
  • Planet Undies has some great new styles in stock. They have New lines from Body Art, ES Colleciton and Manstore. We will post more tomorrow on the the lines so check them out in the mean time!
  • Save 15% off your next order of $25.00 or more of regular priced merchandise at Mensuas. Use promotion code endfeb at checkout and save on men’s underwear, swimwear, jewelry and more at Mensuas. Offer valid on new orders placed at Mensuas and is not valid on PPU Underwear. Sale ends 2/21/10
  • UnderGear has some great new spring arrivals. You can save 25% off or more when you order 4 or more items. Just use code UGA200 at check out. The sale ends March 1
  • Brief Tales is giving you 20% off the entire line of Male Power. Who is a leader in the daring, risque and fun underwear. Just make sure you use code MPSale during check out. The offer expires on March 15th
  • C-IN2U is giving you some great close out items beginning at $9.00 They include Kinetic Punt, Street Jock, Lo NO Show trunks Scoops and more! Go before it’s all gone!
  • Rufskin is proud to announce their latest underwear collection: SHEER. In addition to having hints of stretch tulle for a sheer effect – this collection also features the the return of our logo elastic waistband. It’s slightly different this time, and is SUPER comfortable and elastic feeling, helping ensure no binding or pinching. Choose from 5 different styles.
  • NuWear is cleaning house! What does that mean for you, well they have 25 stele marked down up to 50% off. These include JM, C-IN2, and more. Hurry before the good sizes are gone!
  • 2wink is having a $7.95 (AUS) clearance sale. This is for the next three weeks. You can save on some of the great styles they have. Check the site for all the details!
  • His Trunks has some really great styles from Baskit, Pikante and Klen Laundry. They ha the contrast brief and jockstrap from Baskit. The New Pikante 2010 collection the Matrix Brief that are perfect for the skimpy lover. They also have the Egyptian bikini, Baroque bikini and the Cheeky Boxers. They now carry two boxer briefs from Klen Laundry.Check out the entire Klen Laundry line!  Also, Piss & Vinegar’s new ‘LOVE’ collection is now in stock at His Trunks! Love Jesus, Buddha, or Boys? Then you must check out these hot prints in their low rise brief as well as a jockstrap. The low rise briefs are priced at $25.50 and the jockstraps are only $20! Show your love with a great new pair of undies from His Trunks! Want FREE UNDERWEAR? Simply purchase 2 or more items at His Trunks and use the discount code ‘FREEGIFT’ at checkout to receive a free surprise pair of undies while supplies last.
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Underwear of the Week: 2wink Cool Devil and Hot Angel

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We chose two pairs this week for our underwear of the week! It is the Cool Devil and Hot Angel pairs from 2wink! This is one of the few times we’ll profile two pairs at once. They just go hand in hand, so that’s why we included them as a pair!

2wink, if you have not heard about them, is from Australia where, we have noticed, it has turned into a hotbed for new underwear companies.  There seems to be no stopping Aussies from making some of the most innovative underwear in the world.

2wink was founded in 2005 with the younger male as their target audience.  They are 100% Australian made and hold great pride in that fact. They have really exploded on the scene after they started internet orders and now ship to over 30 counties, including the US. They are planning to release swimwear and board shorts this year before the Australian summer, or sadly, our winter.

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Two new lines introduced by 2wink are the Cool Devil and Hot Angel. By their names alone, you would expect something naughty and nice! They are, in fact, both boxer style designs that are made out of a spandex/cotton blend.

The Cool Devil is a white boxer style with a signature red waistband and red leg piping. They aren’t too far fetched since they have a classic look with some added fun. The waistband, which we know I love, features the 2wink logo. It looks great without being over the top.

The Hot Angel is a blue trunk with a white waistband, also proudly including the 2wink logo. These will add a bit of color to your wardrobe, but not too much. I think you would be able to wear these to the gym.

You can get these directly from the 2wink site. They are roughly $27 with the current exchange rate. If you get any, let us know. They are a great set of underwear, adding color and style without being overly showy.

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2wink – Long Box and Bikini Sales

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2wink has some great sales going on. The Long Box and Bikini sales are just two going on

1-1Graffiti Longbox Clearance Sale – only $9.95
Ideal for wearing around home, in bed or for a night out. With easy open front buttons for quick access. While stocks last.

22wink’s Fuel Giveaway
We’re giving away Au$1000 worth of free fuel. For your chance see our Freebies page.

3Bikini Sellout – only $5.00 each
Ideal for the active guy looking to keep it all together and cool. While stocks last

Are you the next Model for 2wink? If so get over to thier website!

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