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20% Off Coupon! Purchase Styles 7141, 9105, 9141, 9209, 9207, 9208 and/or 9210 in the next 48 hours on AndrewChristianShop.com and receive 20% off these styles marked prices. Does not apply to any other items. Enter code: 20HWEEN10 during checkout for the discount.

Offer expires: Oct 8, 2010 at 11:59PM PT. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.

Geovanny Underwear is becoming of the new brands that is doing some great designs. If you are on Facebook check out the Geovanny Underwear page for the Risky Business video he did the other week. But in the mean time you can get any pair of black underwear on sale for 31% off. So go pick out a pair of black undies and use code unb31 at check out to get the savings! If you get a pair let us know what you think.

Jocks are always a style that many guys find hot. They can be used for both form and function. I was researching how jocks were invented and remembered that Jockstrap Central has a history of jocks. There were two stories on how they were invented, the first is a Finnish athlete invented them. The second and more probable one is the Bike company invented them in 1874. Either way we are glad they were invented.

Today’s jocks are really divided into two separate styles, Swimmers or Traditional. Traditional jocks have the 3 inch waistband, where as the simmers have the 1 inch waist band. This is kind of a crude dividing section because in the last few years jocks have really come into the world of underwear and is no longer something you just wear in the locker room. We now have mesh, spandex, colors and new designs.

We are going to profile a few of the traditional and new jocks that are out there today. Jocks are just as diverse as any other underwear style.

  • McKillop U/W No. 1.5 Jock – McKillop has taken the jock to the next level. They have added comfort and function in one. They are perfect for wearing to the gym or just as every day wear. They may look plain but designer Ryan McKillop wanted the jocks he designs to be free from padding and branding. McKillop only makes jocks and pouch (without straps), so their main focus is making the best jock available
  • Bike #10 Jockstrap – This is the classic jock many great up wearing. They were pretty much standard issue for any sports you played in High School or College. They have the 3 inch waistband and pouch made out of nylon. These used to be one of the few jocks and only in the white color. In the 90’s they branched out to black and then to other colors. When most people think of Jocks this is what they think of, but Bike discontinued these in the US and Jockstrap Central is the only place you can get them. Bike changed the design and made them more ergonomically for men. Some have said the newer jocks just don’t fit as well as this pair.
  • Nasty Pig Rubber Jock 2.0 – Jocks have always been part of the fetish world. Its part of the masculinity and also the design. Jocks have a full pouch and an open seat. Nasty Pig has done some interesting things with jocks. The one we are profiling is the rubber jock. It’s yellow with a black racing stripe on the pouch, and the pouch is made out of rubber. This jock is definitely made for showing rather then hiding under clothes. They have made this jock in many colors and continue to make better with each version.
  • Zakk Leopard Spandex Jock – The last Jock we are covering is one that is pretty wild. Animal prints are becoming very popular in men’s underwear. More and more companies are doing it. This pair is a swimmer jock with the 1 inch waistband, with a spandex pouch with a really cool leopard print. Its not one you would wear to the gym, but would definitely be more of a date night pair or something you could possibly wear under a suit to break up the conservative clothing with something sexy.

Jocks don’t have to be just for sports. More and more guys are wearing them for every day wear or at least a few times a week. If you have not ever tried one, then now is the time to get one. They can be a fun pair to wear under your suit or just to mix up your underwear pairs. Remember always try to step outside of your underwear box and try new pairs.

I want to thank Jockstrap Central for the pics in this post!


The Almost Naked anatomically correct brief is one of our best sellers! This style feels like you’re not wearing any underwear at all and features a hang-free design with extra room in front, just where you need it.  When you pull them on, your package falls naturally into the super soft snuggle pocket to create a truly enjoyable unique wearing experience. Virtually eliminates sticking, squashing, re-adjusting, sweating and chafing. Constructed from super soft rayon made from bamboo fiber with Anti-Muffin Top elastic to minimize the appearance of love handles.  This sexy style also features a see-through mesh back.
Features:

  • Feels Like you’re not wearing any underwear at all
  • Package enhancing anatomically correct underwear with fun snuggle fit
  • Hang-free design with no hidden cups or padding
  • Extra room in front, just where you need it
  • Features a see-through mesh back panel
  • Made from the softest fiber in our collection
  • Features Anti-Muffin Top elastic for a slimmer looking waistline
  • Handmade with care in the Andrew Christian Design Studio in Los Angeles, CA, USA

Specs:

  • Sides measure around 2 5/8 inches (6.7 cm) from top of waistband to leg opening
  • 1 1/4 inch (3.2 cm) contrast logo elastic waistband
  • 3/8 inch enclosed elastic at legs
  • Regular Fit…great for any body type
  • 90% Nylon, 10% Spandex; Pouch: 94% Rayon made from Bamboo, 6% Spandex

Regular Price $29.00
Sale price with coupon $22.04

24% Off Coupon!
Purchase Style: 9225 Almost Naked Sheer Brief in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items. Enter code: 24ANSHEER9225 during checkout for the discount.
Offer expires: Oct 4, 2010 at 11:59PM PT. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.
Click to Start Shopping Now!

The video above is from an Australian company called teamm8. They have been known for their, lack of a better word, provocative ads. They are sexy but not cheesy. This ad is very cutting edge for underwear ads.  This ad got me thinking how amazing it is to see how different countries advertise men’s underwear.

Australia and Europe go a bit more sexy and push the envelope. The prime example of that is AussieBum. They have done awesome work with video. Many of them you have seen here on UNB. They really aren’t afraid of playing on the sex appeal of underwear. Which when you think about it, we all want to feel sexy in undies, whether we are at the office, hanging at home or running errands.

AussieBum pushed the limits with its famous bus shelter ad. It’s a Life saver in the surf with his suit around his neck. Which means he’s naked and you see his bare butt in the ad. It got a lot of talk last year when it came out, and really got them noticed on the world scene.

Let’s now shift to America. I think for the most part we are still very scared of advertising underwear to the general public. For the general public, until just recently, they never showed the underwear on a person. They either held it up or showed it on a manniquine. Even now the underwear ads focus on people rather then the underwear. The only place where this is not true is in marketing to the gay market.

If you look at many of the gay publications, and I”m not talking porn, you will see many ads that show the undies and are pretty awesome! I’m talking about Instinct, Out and other magazines like that. Brands that I have seen have been 2xist, Baskit, and a few more. But still its not something that is marketed to the public.

The one company in the States that is pushing the boundaries is Calvin Klein. They started back in the 80’s with advertising that shows the underwear on models. The model was Tom Hintnaus and it caused quite a stir when it was released. This was the first time men’s underwear ads were sexy This ad even made entertainment and news shows. Its funny to think now that an underwear ad would cause such a stir, which by today’s standards is pretty tame. Then they went on and got celebrities and turned a host of unknown models into starts. Some of their models included Marky Mark Wahlberg, Antonio Sabato Jr., and more.

Even today CK is doing some of most edgy main stream advertising in the US. They have done billboards in Times Square in NYC. The picture is one I took back in 2006 in NYC, and being from Atlanta, we would never see pictures such as that here. Outside of LA, Chicago and NYC the rest of the country remains pretty puritanical. If you look at the current videos for the CK X line, they are still pushing the boundaries for underwear in the US. They have done an online video campaign that was really well done.

Underwear advertising in the States still has a long way to come from the rest of the world. I think we are moving in the right direction, but still have a way to go. I have a few questions for you guys, and feel free to answer here or on the facebook page:

  • Who is doing the best underwear advertising worldwide?
  • Who is pushing the boundaries of advertising?
  • Has anyone gone too far?
  • Who do you think could do a better job of advertising?

I look forward to hearing some answers.

Those crazy guys at Joe Snyder are at it again – they’ve combined a slinky jock with a spider web of strings both front and back that’s completely unique and ultra-sexy.

From the front, a narrow nylon/spandex pouch of either black or white in solid or mesh is caught in a web of elastic strings. From the back, jockstrap strings travel around each check while another splits them down the center. To finish it all off, horizontal strings connect them all together for a stunning spider web effect.

This jockstrap has a narrow pouch and although the fabric will stretch a bit, it’s perfect for those guys who hate to swim in their pouches.”

CHECK OUT THE JOCK SPIDERS AT JOCKSTRAP CENTRAL”

The Frank Dandy Men’s Underwear Charity Fashion Show & Sale Presented by Blue Pear Texx Mexx & LuvMyUndies.com.

  • Saturday, October 9 at The Pool House Bar 3:00pm Doors open / 4:00 pm Show 2249 North Palm Canyon Drive
  • Celebrity Host:  Wesley Eure Live Models!  Music!  Raffle Prizes!
  • Sponsored by LIVE Magazine & Business Out Voice
  • Voluntary Donations benefit Desert AIDS Project

Check out the event if you are in the Palm Springs area. Its a great way support an awesome charity and see some really great undies at the same time!

I saw this video on YouTube and it looks like an amazing store, its the Men’s Underwear Store in St. Louis. It’s prob one of the biggest underwear stores I have seen. It got me thinking, we all have our favorite underwear store. I’m talking a brick and mortar store. What is it, we want to find out what your favorite is, post a comment of the name and city of your favorite store!

20% Off Coupon Details Purchase Style: 2245, 2242, 2240, 2252, 2255, 7123, 7122, 7138, 7129, 7145, 7163, 7156, 7161, 7159, 7144, 7148, 7170, 7157, 7172, and/or 7139 in the next 48 hours on AndrewChristianShop.com and receive 20% off these styles only. Does not apply to any other items.
Enter code: 20TANKSWIMSALE during checkout for the discount.
Offer expires: Sept 30, 2010 at 11:59PM PT. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.