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In Gregg Homme

New Gregg Homme Video – Featuring the Pump Up Underwear

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The world fell in lust with Anthony in Gregg Homme’s first 2011 campaign video, Provoke – and if we’ve left you wanting more, then you’re in for a serious treat! Time for part 2: take a deep breath, get ready for your blood pressure to rise up a couple notches and press PLAY

In this outrageous clip, our Italian stallion is wearing Gregg Homme’s highly original PUMP-UP thong, featuring a suspensor system made up of an opaque European ultra-light microfiber fabric that delivers both the support and shaping that a lot of men crave in sexy underwear.

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In Jockstrap Central

Huge Black Friday Sale

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Forget battling the lines for a deal this Friday – shop online! Jockstrap Central is having their biggest sale ever. For 24 hours only from midnight to midnight on November 26th (North American EST or Global GMT -5:00), they’re offering 20% off of all products, including their fabulous gift wrapping.

The best thing is you don’t have to be in the United States to take advantage of this shopping tradition, they ship worldwide!

To take advantage of this offer, on Friday, simply place any item into your shopping cart on Jockstrap Central then type in “friday” (without the quotes) into the discount coupon box on your shopping cart page, then click the “Add Coupon” button. Everything in your cart and anything you place in there afterward, will be 20% off.

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In Andrew Christian

Almost Naked Swimwear 24% Off Next 24 Hrs at AndrewChristian.com

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This swimwear is a extension of our very popular Almost Naked Underwear. This package enhancing anatomically correct trunk lets it all hang out. The hang-free design has no hidden cups, straps or padding. It features extra room in front, just where you need it. When you pull them on, your package falls naturally into the snuggle pocket to create a truly enjoyable unique wearing experience. Virtually eliminates sticking, squashing, re-adjusting, sweating and chafing.

This swimwear is not lined so EVERYTHING shows! Has a sporty red, white and navy stripe on each side, constrast stitching and a custom woven Andrew Christian cross logo. Features new fiber technology using new Fade Resistant Sport UPF 50 fade resistant fabric.

Product Features:

  • The anatomically correct swimwear
  • Made from 100% Sport Tek UPF 50+ fade resistant fabric
  • Hand sewn in the Andrew Christian Design Studio in Los Angeles, CA
  • 80% Nylon / 20% Spandex
  • Hand wash, lay flat to dry

Regular Price $36.00
Sale price with coupon $27.36

24% Off Coupon!

  • Purchase Style: 7145 Almost Naked Bikini in Black, Light Blue, Royal and/or White Only in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items.
  • Enter code: 24ANB7145 during checkout for the discount.
  • Offer expires: Nov 26, 2010 at 11:59PM PT. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.

Click to Start Shopping Now!

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In Andrew Christian

Black Friday Sale – 50% Off Full Priced Underwear at the Andrew Christian Boutiques

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If you have been putting off visiting one of the new ultra modern Andrew Christian Boutiques in Los Angeles….now you have an amazing reason to go.

Andrew Christian is offering an in-store only Black Friday Sale featuring 50% off full priced underwear at his Flagship, Sport and Remix Boutiques.

Los Angeles Magazine recently featured Andrew Christian as one of the Best New Shops in L.A. Each boutique has a unique selection of hard-to-find third-party items along with Andrew Christian Limited Edition apparel. Additionally each store carries its own mix of t-shirts, workout pants, underwear, swimwear and accessories. The amazing indoor/outdoor space of the Sport Boutique, the newest Andrew Christian store, with its museum white wave walls, give the boutique a modern look and feel that is worth checking out.

The staff are dressed head-to-toe the latest Andrew Christian sportswear so if you need assistance in putting together your outfits, you can just say…”I want that one.” and be on your way.

The quality of the products are unmatched by any other company, the fabrics are soft and comfortable and the stitching and design fit your form perfectly.

Don’t miss the Black Friday Sale; It is the perfect time to stock up.

The Black Friday Sale is only available at these locations:

Visit AndrewChristian.com/Retail for more information.

Andrew Christian Sport Boutique
8941 Santa Monica Boulevard
West Hollywood, CA 90069
Store Website: http://www.andrewchristian.com/retail-weho1.htm

Andrew Christian Flagship Boutique
8943 Santa Monica Boulevard
West Hollywood, CA 90069
Store Website: http://www.andrewchristian.com/retail-weho3.htm

Andrew Christian Remix Outlet
7750 Santa Monica Boulevard
Los Angeles, CA 90046
Store Website: http://www.andrewchristian.com/retail-weho2.htm

Andrew Christian Factory Store
325 W. Cerritos Ave.
Glendale, CA 91204
Store Website: http://www.andrewchristian.com/factorystore.htm

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In Jockstrap Central

SHOW US YOUR JOCKSTRAP CONTEST #4 – VOTING BEGINS

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We’re seriously overwhelmed by the response to our fourth annual Show Us Your Jockstrap Contest. We received a phenomenal 228 photos this year and now it’s time for everyone to vote for their favorites. Keep in mind that there were few restrictions so many of the photos are definitely not safe for work.

So click on over to see all 228 entries, take your time and place your vote and we’ll give you an exclusive 10% discount code (good until December 31st) for doing so. The voting runs until December 13th and the winner will be announced the next day.

CLICK HERE TO CHECK OUT THE ENTRIES AND VOTE

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James Tutor Underwear
In James Tudor

James Tutor – New Site and Retro Brief

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James Tutor UnderwearJames Tudor is one company we think that is doing innovative work. They have been a favorite of our reviewers as well. They have just launched a new site that is pretty easy to navigate. I think they did a really awesome job on the redesign. If you haven’t been to the site go check it out.

They just released the Retro Brief. It’s a classic brief silhouette, but with the James Tudor twist. They have a solid waistband and the signature James Tudor buttons! It’s definitely a distinctive pair of undies. We think they have taken a great new look at men’s underwear and you should give them a look. They are based of the UK so pricing is in pounds.

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In Andrew Christian

Andrew Christian Metal Cross Bikini in Navy – 24% Off Next 24 Hrs Only!

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A super sleek bikini style with larger front pouch accented by 3 style lines along the front pouch. Features sophisticated silver metallic cross on left front and stylish laces tipped in silver for the drawstring. This style comes with contoured cut leg openings. Inside is fully lined.

  • Features Fade Resistant Sport UPF 50+ Fabric
  • Silver Metallic Cross Charm
  • Matching Modern Shoe Lace Style Draw Cord
  • Slim Fit
  • Made in the Andrew Christian Design Studio in Los Angeles, CA, USA
  • 80% Nylon / 20% Spandex
  • Hand Wash

Regular Price $43.00
Sale price with coupon $32.68

24% Off Coupon!

  • Purchase Style: 7138 Metal Cross Bikini in Color Navy only in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items.
  • Enter code: 24NAVY7138 during checkout for the discount.
  • Offer expires: Nov 24, 2010 at 11:59PM PT. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.

Click to Start Shopping Now!

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In 3rd Beach

New 3rd Beach Chroma Line

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We love bringing you new underwear companies. 3rd Beach is one we have profiled some but haven’t reported them too much. They are an underwear company out of South Africa. Which is an area that is really starting to make some great undies. I think we are going to see a lot more companies out of South Africa that will make innovative and stylish undies.

The new line is called Chorma. It’s available in Aqua (blue), Spring (green) and Zest (yellow). Here is what 3rd Beach says about the line:

Classic Chroma feature a new waistband and enhanced styling that take these undies to the next level. Constructed from the highest quality cotton-Lycra blend with contrasted detail, they will hug your body in all the right places. These are everyday undies that will make you feel great!

There are, as far as I know, just from the 3rd Beach website. I don’t currently know anywhere in the states where you can get them. Check them out and if you get a pair let us know what you think!

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In Brief Distraction

Brief Distraction

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Today’s Brief Distraciton is from Dolce & Gabbana. It was a campaign they did over the summer. It features Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito are the new faces and bodies of the Dolce&Gabbama Underwear advertising campaign.

The players, photographed by Mariano Vivanco in a vintage style changing room, display healthy and athletic bodies sculpted through rigorous training sessions and discipline.

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In Andrew Christian

Andrew Christian’s New Air Jock w/ Show-It 24% Off Next 24 Hrs.

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A modern take on a classic jock. This sports jock is made from super quick drying sports mesh fabric. Like all jocks, the back is open and designed for maximum freedom of movement.

The front features the Show-It Technology – which is a comfy cup lined with super soft elastic that gently supports your package. The front, legs and back is accented by contrasting trim for a super sporty look and feel.

This body also features a Soft Stretch Elastic which slims the appearance of love handles.

Product Features:

  • For Maximum Frontal Support
  • Slim fit – sports mesh has limited stretch
  • 100% Quick Dry Polyester Mesh
  • Easy Care Machine Wash, Tumble Dry Low
  • Hand made with care in the Andrew Christian Design Studio in Los Angeles, USA.

Specs:

  • Pouch is lined
  • 1 1/4 inch contrast logo elastic waistband
  • 3/8 inch enclosed elastic at legs

Regular Price $23.00
Sale price with coupon $17.48

24% Off Coupon!

  • Purchase Style: 9233 Air Jock with Show-It Tech. Style in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items.
  • Enter code: 24AIR9233 during checkout for the discount.
  • Offer expires: Nov 22, 2010 at 11:59PM PT. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.

Click to Start Shopping Now!

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In Andrew Christian

Andrew Christian Online Black Friday Limited Edition Product Release

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Designer Andrew Christian Releases Two Limited Edition Holiday Underwear Styles on Black Friday…each for only $24.99

A few lucky people this holiday season will receive Limited Edition underwear from the Andrew Christian’s Design Studio in Los Angeles. Each holiday season Designer Andrew Christian creates a few hundred Limited Edition Underwear that are only available online or at one of the new Andrew Christian Boutiques in Los Angeles.

This season Andrew Christian is introducing two very different styles, the “Christmas 2010 Brief,” a fun playful brief that features traditional red, white and green holiday colors; and the “Holiday Noir 2010 Brief,” a more formal design featuring a hand-sewn silver colored metal charm on an all black body with contrasting stitching.

Both designs come in a see-through holiday tin can and a hand written holiday card from the designer himself to create the perfect gifting item. Gift wrapping is available as an additional option online and is free, upon request, at the boutiques.

R9245 Christmas 2010 Brief
Only 332 of the Christmas 2010 brief were produced!
The Christmas 2010 Brief features fun holiday colors and comes in a cute holiday gift tin along with a hand-signed card from Designer Andrew Christian. This brief is made from a soft cotton and spandex fiber blend for great stretch and recovery. This blended fabric keeps the underwear tight against your skin and helps eliminate drooping and sagging in the front and back. When you pull them on you will immediately notice the quality of the fabric and how much better it feels against your skin than regular cotton. The underwear also features multi-depth woven elastic with the Andrew Christian logo. This is a Limited Edition style and only around 332 were made…so when they are gone…they are gone forever.

R9244 Holiday Noir 2010 Brief
Holiday Noir 2010 Brief – Only 283 of the Holiday Noir Brief were produced!
The Holiday Noir Brief features a silver colored metal charm and comes in a holiday gift tin along with a hand-signed card from designer Andrew Christian. This brief is made from the softest fiber in our collection so it not only looks sophisticated, but is also super comfortable. When you pull them on you will immediately notice how much softer the bamboo fiber is against your skin than regular cotton. The underwear also features multi-depth woven elastic with the Andrew Christian logo. This is a Limited Edition style and only around 283 will ever be sold.

The Limited Edition Holiday underwear are only available at www.AndrewChristian.com and these locations:

Visit AndrewChristian.com/Retail for more information.

Andrew Christian Flagship Boutique
8943 Santa Monica Boulevard
West Hollywood, CA 90069
Store Website: http://www.andrewchristian.com/retail-weho3.htm

Andrew Christian Sport Boutique
8941 Santa Monica Boulevard
West Hollywood, CA 90069
Store Website: http://www.andrewchristian.com/retail-weho1.htm

Andrew Christian Remix Outlet
7750 Santa Monica Boulevard
Los Angeles, CA 90046
Store Website: http://www.andrewchristian.com/retail-weho2.htm

Andrew Christian Factory Store
325 W. Cerritos Ave.
Glendale, CA 91204
Store Website: http://www.andrewchristian.com/factorystore.htm

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In Cocksox

New at Erogenos!

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Going Left to Right:

Cocksox Now Available
We are happy to add the Cocksox collection to our shop. The line hails from Australia and it’s sexy, high quality, and fun. The Supplex fabric used for their core collection is luxuriously soft, breathable, and holds it’s shape after multiple washings.

New Pistol Pete
We have several new additions to the Pistol Pete collection. The linear underwear and classic underwear collections are stylish, colorful, and affordable. Pistol Pete also has new swimwear options including the Sail and Contour collection items as well.

New Sauvage Boardshorts
Sauvage always delivers quality designs. If you’re going on a vacation or need some great lounge or boardshorts, Sauvage has great options available .

New Rufskin Additions
Rufskin keeps adding some of the most fashion forward and quality options out there. Check out their new collection items as they continue to evolve and expand their already exciting collection. We love Rufskin.

You can find all these and more on the Erogenos site. Remember they have FREE WORLDWIDE SHIPPING on your orders!

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In JM

New JM Skinz Jockstraps

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“THE PERFECT BLEND OF STYLE AND COMFORT – JM SKINZ JOCKSTRAPS

Brand new on Jockstrap Central! JM is synonymous with quality and comfort creating jockstraps you’ll be happy wearing all day and night – and their latest Skinz jockstraps are no exception.

Sure JM may be tooting their own horn by describing these new jocks as “The ultimate in body-defining stretch and style – like a second skin” – but they can be forgiven as it’s the truth.

Here’s the details: The pouch is made of a microfibre and spandex blend that’s soft and silky, extremely lightweight and highly breathable, plus the hint of spandex means it has excellent shape retention even after frequent washings.

Finally, a 1.5 inch super plushed comfort waistband and matching 1 inch leg straps keep everything in place. Jockstrap Central has got them in three fabulous designer colors – charcoal, indigo and our personal favorite olive.”

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In Baskit

New from Baskit: Utility Line

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Baskit has a new line out and it’s called Utility. Here is what they have to say about the new line:

Sometimes tried and true is the best option. Sometimes you just want it plain and simple…  Introducing our BASKIT UTILITY collection! We’ve taken three of our best selling styles and added a functioning fly-pouch up front. So no more pulling down the waistband or fishing through the leg opening to take care of business. From now on, you’ve got easy access with our utility pouch!

COLORS:
Powder Blue, Lime Green, Perfect Pink, Warm Yellow and Chalk White

STYLES:
Utility Brief – $16.00
Utility Trunk – $18.00
Utility Boxer Brief – $20.00

You can find them on the Baskit site.

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In Andrew Christian

Andrew Christian Sport & Shoe Boutique Opens in West Hollywood

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Finally an amazing men’s shoe and “fashion sport” boutique in the heart of West Hollywood.

After a hugely successful opening of the Flagship Boutique, Andrew Christian just opened another addition to his line of amazing boutiques with Andrew Christian Sport, just feet away from his Flagship Boutique. The Sport Boutique has an amazing indoor/outdoor space and an ultra modern look and feel with museum white wave walls that dominate the space.

Another difference of the Sport Boutique is the staff and product mix. The store has a huge selection of hard-to-find super cool shoes, at reasonable prices, and a wide selection of sporty t-shirts, workout pants, underwear, tanks, and swimwear that are perfect for the gym. The staff are dressed head-to-toe the latest Andrew Christian gym wear so if you need assistance in putting together your gym outfits, you can just say…”I want that one.” and be on your way.

The quality of the products are unmatched by any other company, the fabrics are soft and comfortable and the stitching and design fit your form perfectly…no wonder the Andrew Christian Boutique was featured in Los Angeles Magazine as one of the Best New Shops in L.A.

Visit AndrewChristian.com/Retail for more information.

Andrew Christian Sport Boutique
8941 Santa Monica Boulevard
West Hollywood, CA 90069
Store Website: http://www.andrewchristian.com/retail-weho1.htm

Andrew Christian Flagship Boutique
8943 Santa Monica Boulevard
West Hollywood, CA 90069
Store Website: http://www.andrewchristian.com/retail-weho3.htm

Andrew Christian Remix Outlet
7750 Santa Monica Boulevard
Los Angeles, CA 90046
Store Website: http://www.andrewchristian.com/retail-weho2.htm

Andrew Christian Factory Store
325 W. Cerritos Ave.
Glendale, CA 91204
Store Website: http://www.andrewchristian.com/factorystore.htm

Speaking of sports Gear for the next 24 Hours Andrew Christian has the following on sale 24% off!

Adnrew Christian Track Deep V-Neck TeeAndrew Christian Team tankAndrew Christian Track Tank

24% Off Coupon Details!

  • Purchase Style: 1769 Track Deep V-Neck Tee in Purple Color and/or 2245 Team Tank Silver/Black Color and/or 2252 Track Tank Purple Color Only in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items.
  • Enter code: 24TRACKTEAM during checkout for the discount.
  • Offer expires: Nov 19, 2010 at 11:59PM PT. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.

Click here to shop now!

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