Hinging on the successful release of its inaugural collection one year ago, Jack Adams will begin releasing all new styles of men’s underwear starting with the Army Fly Jock Brief on September 15, 2011. The new Army Fly Jock Brief reinvents the traditional jockstrap not only by incorporating an open-rear brief design, but also by adding an unprecedented functional fly and a spacious front pouch that contours.

Men will love the pouch design as it provides plenty of room without compromising on support. Meanwhile, the Army Fly Jock Brief provides access unlike any other jockstrap on the market. This new version of the jockstrap gives men multiple reasons to add several pair to their collection of underwear as it is ideal for daily wear, athletic wear and sexy wear.

Made from 90 percent cotton and 10 percent spandex, the new Army Fly Jock Brief is available in four colors: black with white trim, white with black trim, black with red trim and black with yellow trim. It also features a traditional jockstrap waistband.

A publicity campaign has begun featuring amazing photography by Michael Stokes of the new Jack Adams Army Fly Jock Brief. Due to the overwhelming success of the original Jack Adams Jock Brief, the campaign also includes brand new imagery of this existing style. All the new imagery of the Army Fly Jock Brief and the original Jack Adams Jock Brief is available for download at JackAdamsUSA.com along with imagery from the past. High-resolution image files are available by request.

The suggested retail price of the Jack Adams Army Fly Jock Brief is $28.50. It is available online at 10percent.com as well as local community retailers around the world.

Following the September 15, 2011 release of the Army Fly Jock Brief, Jack Adams will release the BodyFlex Mesh Brief in December 2011. Featuring a soft four-way stretch mesh material that feels like a second skin, the BodyFlex Mesh Brief with its keyhole fly pouch wicks away moisture and is perfect performance underwear for the active man.