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  We are now featuring items from PUMA and we have new additions to the PPU and UNICO collections. We continue clearing out selected lines to make way for new collections so there are still 25-50% discounts on lines including Priape, Private Structure, Aware Soho, JM, Obviously for Men, Giulio, Craig Port, Skmpeez, California Muscle, and more.

Coming Soon! We will soon have the new Narciso winter collection, LEO underwear brand from Colombia, and Manview underwear. Keep an eye out for the latest arrivals by checking our NEW page regularly.

PUMA Underwear Now Available – We are pleased to now offer items from the PUMA Underwear collection. The collection is athletic and sporty as you would expect from the industry giant.

PPU Underwear – New Collection Items – PPU is one of our top selling lines. They are affordable and a great quality line.

UNICO Collection – 5th UNICO Free – Our Unico Collection continues to grow with new items from the JEWELS Collection. As always, we give you the 5th UNICO item free.

SALE SALE SALE – Great Closeout Offers 25-50% Off -Check out many of our lines for amazing closeout offers. 25-50% off many great items. Lines include Private Structure, JM, Craig Port, Aware Soho, Gigo, Priape, Obviously for Men, and more.

Find this all at Erogenos!

   MUST USE CODE: 40SALE11 at checkout for discount to apply. OFFER EXPIRES: November 20, 2011 11:59 PT. Enter promotional code: 40SALE11 at checkout and receive an extra 40% off original sale price. Coupon code does not work with Paypal or Google checkout. Exclude any spaces from coupon code box. Discount off marked prices. Offer can be changed or discontinued at any time. Discount cannot be combined with any other offer.

Head over to Andrew Christian and see all that is on sale!

   Need some great swimwear? Ca-Rio-Ca is giving you $20 off orders $75 or more when you use code 20Carioca at check out. The sale goes to 11/30/11!

2(x)ist has released a new collection recently, the Military collection. I thought you guys may like some more info about the line. 2(x)ist is one of the more popular brands on the blog!

t is important to be comfortable when gearing up for war, in and out of the bedroom.  Modeled after modern combat uniforms and body armor, Military is a line of underwear by 2(x)ist ready for battle. Made from Pique-Fle(x) Cotton, Military is breathable and ready for any mission. The triple needled bindings and accents combine forces with a large metallic waistband to create strong lines that reinforce masculine features. The Military line has enlisted a No-Show Brief, No-Show Trunk, Sport Brief and Square-Neck Tank in white, black, lead and army green.  2(x)ist Military deploys in November 2011.

You can find these at the 2(x)ist website. We will be reviewing some shortly!

 

We have talked about it some here on UNB, but one of the newest trends in men’s underwear is creating lingerie for men. Just in case you haven’t seen it, the pairs are super skimpy and some are made with lace. I mention lace it will automatically turn off some of you. Because, underwear should be about the man and not turning him into something feminine.

The main company really taking the lead in lingerie for men is MaleBasics. As you saw last year we featured pictures of the line. It is an interesting line to me. When i first saw it at the show I was puzzled. I wasn’t sure how I felt about it. I knew it would sell and there is a market for it, but didn’t know it the category was going to be too small.

The last few weeks i will say it has grown on me. There is something about it, I know I hear a few of you go, “you are crazy!” But hear me out here. Its a total departure for men’s underwear. It’s taking something we all love (since you are reading an underwear blog) and putting a new spin on it. Even if that spin is sheer, lace and super skimpy.

The MaleBasics line features:

  • Thongs made from lace
  • Multiple straps on thongs
  • String bikinis made in mesh
  • Lace Jockstraps

I have requested some of these to review. I have a feeling i will be the only one who will, I know most of the guys on the site will look at me like I am crazy when I will ask. I am curious as to whether you guys would wear lingerie for men, Answer the poll below it’s totally anonymous so if you want to try it but don’t want anyone to know, shhh we won’t tell.

I am doing this post because sometimes we all get stuck and need to step outside the box. Which I am doing here, I think it’s a really interesting concept and something new in men’s underwear. Will I wear them all the time? I don’t think so, but I think it would be worth trying out. I still love my Cocksox, N2N Bodywear, and aussieBums. However, I created this blog to showcase new and interesting things in underwear, that doesn’t mean all the readers will like whats new! Answer the poll!

Note: All the pics are from MaleBasics, but they aren’t the only ones doing lingerie, but they are the ones taking the lead

 

Model and Porn Star Ryan Russell channels Spartacus with Male Power’s latest fun studded fetish collection now at Jockstrap Central. These thong and harness combos give you that hot leather look without breaking the bank. All three, The Warrior, The Gladiator and The Tormentor all feature a pouched thong bottom with three unique harness attachments. Be sure to collect them all.

While all three are unique, they all feature a stretchy nylon and spandex pouch to accommodate imminent expansion. All three also feature decorative metal rings, studs, harness and a thong back.

If you’re looking to heat things up or simply take a little walk on the wild side, then Male Power’s harness collection should certainly do the trick. Find these at Jockstrap Central

We had a very successful Anniversary Sweepstakes. We want to thank everyone for entering and we had 40 prizes. With out any further delay here are the winners:

  • Erogenos $150 Gift Card – Richard L
  • International Jock $100 Gift Card – James O
  • Jockstrap Central $100 Gift Card – Kerry D
  • 2xist 5 Pairs – Darnell L
  • Fresh Pair $50 Gift Card – Felix F
  • Fresh Pair $25 Gift Card – Andre O
  • Fresh Pair $25 Gift Card  – Efrain S
  • N2N Bodywear 4 Pairs – Tim T
  • N2N Bodywear 3 Pairs – John N
  • N2N Bodywear 3 Pairs – Shane W
  • Andrew Christian 3 pairs – Pat E
  • Andrew Christian 3 pairs – Siwapong D
  • Underwear Station Joe Snyder 3 Pairs – Ben G
  • Underwear Station Intymen  3 Pairs – Jason M
  • Underwear Station Good Devil 3 Pairs – Brandon L
  • Baskit 3 Pairs – Dustin S
  • Baskit 3 Pairs – Sean C
  • Baskit 3 Pairs – William H
  • Pipe 3 Pairs – Kurt E
  • Croota 3 pairs – Thomas L
  • Croota 3 pairs – Jordan L
  • Croota 3 pairs –  Jeremy S
  • Croota 3 pairs – Steve G
  • Croota 3 pairs – Tomas S
  • PUMP! 3 Pairs – Jonathan Y
  • PUMP! 3 Pairs – William P
  • PUMP! 3 Pairs – Michael B
  • Candyman 3 Pairs – Martin L
  • PPU 3 Pairs – Jeff H
  • CLever 3 pairs – Hugo C
  • Pikante 3 Pairs – Brian M
  • ROyocco 3 Pairs – Cody C
  • Aware SOHO 3 Pairs – Carl G
  • Aware SOHO 3 Pairs – Christopher G
  • Aware SOHO 3 Pairs -McLain W
  • Iqoniq Swim Prize – David S
  • Iqoniq Swim Prize – Patrick L
  • Iqoniq Swim Prize – Frederick M
  • Dead Good Undies Gigo Prize – Jeffrey M
  • Jake Joseph 2 Pairs – Armado C.

Congrats to all the winners and you will all get an email over the next few days to confirm sizes and addresses.

Editors Note: One winner had to be updated, the incorrect one was reported McLain is the correct winner under Aware SOHO

2(X)ist has been at the forefront of men’s underwear for a long time. When I really started buying good underwear they were one of the companies that really turned the industry on it’s ear. They added color and that classic Y back thong we all now know. They have always played by their own rules and continue to do so to this day.

They had a blog before that was pretty active. They always had pictures, videos and more. It was that blog I leaned about the Sliq box. It was one that I thought was cool, I know many out there probably figured it was just a box, but I think packaging is just as important as the undies.

Now they have revamped the blog and added an e-magazine. The e-magazine features:

  • Up Keep – How to take better pictures of yourself
  • Leisure – Interview of the band “North of Madison”
  • Style – Jason Scarlatti shares his 10 essentials on how to will well all Autum
  • Intel – behind the scenes at the 2012 Fashion show
  • (X)men – Model and 2(X)IST Brandfan Daniel Garofali clears his schedule to produce a namesake Calendar and DV

Here is what 2(x)ist told us about the magazine.

The new 2(X)ISTENCE: The Magazine will refresh periodically with a set of in-depth features and profiles. Meanwhile, the revamped 2(X)ISTENCE: The Blog returns with a fresh facelift but the same exciting blogposts you’ve enjoyed daily. Both zero in on finding that balance between information, entertainment, and frivolity, with the end equation adding up to a more confident You.

You can find the new e-magazine and blot at: http://www.2xist.com/magazine, we hope you enjoy it!

Are you on Twitter? If you are have you noticed a few of the days reserved just for underwear? If not, and you are an underwear fan, you need to get on Twitter NOW!

There are three different days that have been dedicated for Underwear. They are Jockstrap Wednesday, Thong Thursday and Comando Friday.

  • Jockstrap Wednesday (or as the twitter hash tag #jockstrapwednesday) Is a day just for jockstraps.
  • Thong Thursday (#thongthursday) a day just for thongs
  • Comando Friday (#comandofriday) as you would assume no undies (we prefer to wear undies on Fridays)

You may be asking, ok sure, they have these days on Twiter but so what? Well, its a day where you and others can share what you are wearing and even post pictures. Its cool to see this going on and underwear being a big part of Twitter.

Today is Thong Thursday so make sure you are wearing one, and if you are post a comment here or to us on Twitter.

You have only a few hours to enter the Anniversary Sweepstakes. 7 hours to be exact, at Midnight EST US, the giveaway will come to a close. We will pick winners on Thursday and announce them on Friday. You can win undies from Pikante or more. To enter go to: https://docs.google.com/spreadsheet/viewform?formkey=dFlZU05yQVlrM1VtTE5xZktRdEhBSnc6MQ

We are already working on a few more giveaways so stay tuned.

Are you a fan of Google+ and UNB? If so we have an official Google+ Brand Page. We got it yesterday and have some pics uploaded and will start using it more and more. Right now they don’t have URL’s to go directly to pages but if you search “+Underwear News Briefs” it should come up. We are going to create some circles and will do some with Sales, Brands and would love some suggestion from you guys.

Second, we are about to launch UNB on FourSquare, i hear you guys say, what? But we are going to leave tips for some of the brick and mortar stores out there that sell undies. So stay tuned!