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Recently WWD had an extensive article on the multi billion dollar, global men’s underwear industry. Men’s underwear has come a long way from when there was just not that many choices; & most were packed 3 to a box, purchased without much thought, time or attention. Men’s underwear was literally in the closet; worn for utilitarian purposes & nothing more. There was no fun in the search & purchase of men’s underwear, unlike women when they purchase shoes. Calvin Klein changed all that back in the 1980’s with his traffic stopping Time Square poster. 2(x)ist became the hot, must own, wear, seen & be seen in underwear in the 1990’s.

Today there are well over 100 brands that carry the designer’s name (Andrew Christian, Michael Kors, Tommy Hilfiger, Calvin Klein); & those that have some sort of cute eye catchy formula (2(x)ist, C-IN2, 4Skins, 2Wink, 3G); until I created FU e=fu8 Underwear. Currently mine is the only brand that features my name and an enigmatic formula.  With a name like FU, I had to do sexy well made underwear (it would be a crime against male sexuality if I didn’t), and e=fu8 is my exclusive, trademarked formula for The Pleasure Principle.  Life is short, maximize your pleasure principle. I hope guys who wear my FU e=fu8 Underwear & those who see it will be reminded to carpe diem, & make the most out of their precious time; to spend it pursuing things that bring & enhance their life’s pleasurable experiences.

Unlike 99% of the brands out on the market today, FU e=fu8 is made exclusively in Manhattan, NYC.  This is due to my love of New York being the fashion capital of the world; and wanting something to be created in Manhattan’s resurging and famous Garment District.  It is my second home & is getting a second reincarnation; much like the Meatpacking District in NYC. It all started here in NYC; but so far, there have been buyers from Canada, Boston, Philadelphia, Ohio, Illinois, Germany, Austrlia, Portugal, California & of couse New York City.

I wanted to produce and design high quality well made underwear that will give guys confidence & that extra bounce in their step. The fabric is ultra soft and has a nice stretch, so you feel supported. The finest materials were sourced to make this underwear collection; the fabric is the best available, a plush high thread count 95% cotton, 5% spandex, I went with this premium & more expensive cotton; b/c I found other brand name briefs on the market use a very thin cheese cloth/rag feeling cotton that loses its shape after a few washings. I refuse to cut corners & sacrifice quality. I wanted to design & create something that I would want to wear myself (and I do) & be proud to have my name on it (and I am). I carry my current FU e=fu8 Underwear collection around all the time; people are instantly captivated when they see, feel & touch it in person.  At a recent birthday party for a female friend, before the evening was over, I had orders for 7 pairs from the guys at the party, and in a recent FU e=fu8 Underwear 2 day photo shoot, the model instantly feel in love with the Pleasure X8 Cut once he had them on; and the makeup artist begged me for a complimentary pair. I hope guys have as much fun wearing FU e=fu8, as much as I enjoyed designing it for the image & style conscious 21st century men who are always on the go.  FU e=fu8 Underwear is the bold, daring, new men’s underwear line that could… and the saga continues with jock straps, tee shirts, swimsuits in the not too distant future.

In honor of spring & summer, complimentary S&H on order $45 & over, enter code: FUefu8 to reedeem at checkout, http:fuunderwear.com

We just concluded our annual readers survey and one of the questions was how we should expand our social media. A wide majority wanted us on tumblr followed by Pinterest. Well we have created both.

If you were on Pinterest we have been playing around with it for a few weeks now, and will continue to post to it. Our address is http://www.pinterst.com/unbblog. We have a few boards and will expand as we go, follow our boards!

Next is tumblr! More and more people wanted us to start a tumblr. We have done just that and we will let you know it will be a little more racy then the regular UNB site! We won’t go too far but we will add more pictures there, some we can’t run on our blog, due to hosting rules. We have some pics from C-IN2, Andrew Christian, Timoteo/Cellblock13 and Todd Sanfield’s new book Hotel Motel book! Find us at http://underwearnewsbriefs.tumblr.com

We are always looking at ways to expand and grow in social media. Follow us on both!

Our friends over at FreshPair.com sent up some exclusive Q&A with Cover Male. They are one of the newest brands on the market. The thing you notice most is they are fun and bright!

Cover Male, which just launched in January, has already had a great response from consumers. What do you think sets Cover Male apart from other sexy men’s underwear brands?
As Cover Male’s Designer, one of the main things that I try to concentrate on is always having that touch of elegance and sophistication in every single piece designed, not only to create timeless and classic undergarments for the modern male, but to create/boost the self-confidence and self-satisfaction that every man deserves. I believe that Cover Male works well on portraying these elements with its bold colors and modern cuts; making Cover Male the new “it” and “must-have” brand of the year.

What advice would you give to the man who’s not familiar with fashion underwear?
The advice I’d give to all men in general is to be more aware of what they are rocking down under. Men’s jeans are not as they used to be anymore. Low-rise jeans are now made to sit on the hips leaving the waistband of their underwear exposed. Their underwear is more visible than they think, a slight bend over or a lift an arm can show the world what they’re wearing down under. So make sure to have a pair of underwear that looks good when you accidently show off that side of you; just have one of Cover Male’s waistbands for that brief flash tease, it should do the trick.

Is there a style you’d recommend to the man who’s considering buying his first pair of Cover Male?
Yes, I would recommend our basic cuts: Waisted-Up Bikini and Waisted-Up Trunk. The comfort of these styles is amazing! They provide a great fit, impeccable flexibility and most importantly, a great workout companion under your shorts

Stay tuned for Cover Male Cotton Collection and Sports Collection coming soon to Freshpair. Find more of this interview at the Freshpair blog,  http://www.freshpair.com/blog/exclusive-cover-male-interview/

We have expanded our thong coverage here and and for the thong lovers we will let you know when new ones come out. This is the Almost Naked Infinity Y-Back Thong from Andrew Christian. This one has an ergonomically designed pouch with a contrasting gold waistband. Colors available in this pair are royal, white and black. Other features are:

  • Extra room in front, just where you need it
  • Made from the softest fiber in our collection
  • Y-back design is virtually invisible under your clothing
  • Great for working out
  • Ultra soft metallic gold elastic for an ultra sophisticated look and feel
  • Regular/Slim fit…great for any body type
  • Ultra Slimming Elastic
  • Sides measure around 3 inches (7.6 cm) from top of waistband to leg opening
  • 1 3/8 inch (3.5 cm) contrast logo elastic waistband
  • 3/8 inch enclosed elastic at legs

This pair is currently $16 at the Andrew Christian website.

The Equmen Crew Neck shirt is the pair I was lucky to review. If you are a long time reader of the blog you will know I have tried a few different Equmen prodcuts. They are usually very well made and fit great!

If you are not familiar with Equmen they are made to strengthen your core and help wilt your posture. Which the shirt does nicely, it makes you pay attention to your posture. I noticed a few times how tall I was standing. Equemen are sort of shapewear but not exactly. I know that sounds crazy but it’s a mix.

The shirt I received was white and really fit in under my dress shirt. I don’t think many  knew I was wearing a t-shirt that wasn’t a regular shirt. I wore this to work just to see how it would do in daily wear. It was really great. It didn’t ride up, bind or really be noticeable.

With that said, I am not one to wear undershirts on a regular basis. If you are like me if you wear another layer of clothes you get much hotter during the day. Here in Atlanta, that week it was a little warmer and it was a little annoying. The other thing that is a pain is getting it on after a shower. It’s like you are wrestling to get it on. I think if you turn it inside out and put it on you will be fine, but after a shower it doesn’t want to move.

Pros:

  • Great Fit
  • Increased Posture
  • Strengthens your core

Cons:

  • Made me hot
  • Wrestled to get on

 

Fit

4.5

Materials

5

Construction

5

Look

5

Daily Wear

4.4

OVERALL

4.8

This pair was furnished for review by FreshPair.com

Did you see the Andrew Christian Locker Room video? If so they are offering the pairs you saw for 25% off! Just make sure you use code 20LRPB412 at check it the pairs include the Air Jock with Show-it Tech, Cool Flex Air Jock, Burn Out Air Jock with Show-it Tech, and more! Go to the Andrew Christian site to shop!

Coupon Details: 20% OFF all Locker Room Payback products.. Use Coupon Code   20LRPB412  at checkout. Code does not work with Paypal or Google checkout. Please make sure there are no extra spaces before or after the coupon code. Does not apply to other items. May not be combined with any other coupons or offers. While supplies last. Offer subject to change anytime with out notice. Offer expires:  MAY 7, 2012 at 11:59pm PT

We have concluded our Readers Survey. We want to thank everyone who gave us feedback. Some of the things you guys suggested were things I had already made note to work on, and other things were new! It’s awesome to get feedback from our readers, don’t feel you have to wait till the survey, email us anytime with suggestions and feedback. Our gift card winner is from Ft Worth, TX. If that is you, then you have been emailed! Over the next few weeks we will be working on the suggestions. We will be adding to our social media to include Tumblr, Pintrest and FourSquare. We currently are already on Pinterest, and will start the Tumblr in the next few weeks!

Thanks again guys!

NASTY PIG SYSTEMATIC JOCKSTRAPS AND BRIEFS!

New for 2012 and hot off the truck, Nasty Pig’s latest designs are going to systematically blow your mind with their in-your-face bold color statement and slicker than slick design. Here’s the details:

Systematic Jock: The base is a heavy duty ribbed cotton pouch with contrasting edging and Nasty Pig’s signature racing stripes in two colors running down the center, but if that wasn’t enough, they’ve added multiple horizontal black stripes up the pouch.

Systematic Brief: At it’s base, the brief is also constructed of a heavy duty ribbed cotton but it’s the almost retro detailing that really lifts the design up to soar above all the other briefs out there. With contrasting outer piping and a black edging for the functional fly, this underwear is slick and stylish and let’s not forget… comfortable.

Both the Systematic Jock and Brief feature equally stunning elastic waistbands with 3 tone stripes and the make-a-statement Nasty Pig pig logo front and center. Both the jock and brief feature the industry-leading construction, fit and bold statement you’ve come to expect from Nasty Pig.

CLICK HERE TO CHECK OUT THE SYSTEMATIC JOCKS AND BRIEFS

EVEN MORE NASTY PIG…

Although we haven’t “officially” launched them, Nasty Pig’s 2012 Edition shorts are now online and ready for shipping.

The Allover Trunk will be given the full fanfare on the weekend, but we launched them early so all you reading our newsletter could get first dibs on them.

I probably don’t have to mention this, but Nasty Pig does one run of their shorts each year. Once they’re gone, they’re gone, only to be replaced by an all new design the following year.

CLICK HERE TO CHECK OUT THE ALLOVER TRUNKS

Andrew Christian has teamed up with Matinee North America to launch and sponsor the sexiest party this summer—eXposed Underwear Pool Party at Matinee Las Vegas! To launch the Memorial Day Weekend festival, Andrew Christian combined forces with adult entertainment powerhouse, and co-sponsor of Matinee Las Vegas, Randy Blue and his top models to create a sexy and playful video that will bring you back to your locker room fantasies.

The Randy Blue models featured as naughty football players and water boys are Derek Atlas, Jake Andrews, Quinn Jaxon, Marcel Cruz, Sean Zevran, Nicco Sky, Cameron Marshall, Brad Barnes and Brett Swanson. The coach is played by Matinee Las Vegas DJ Nick Ayler. The video’s concept is the typical beefy jocks picking on the smaller guys, however, in this video the shower scenes, the locker room interaction and the subtle actions and twist make all the difference. If the scenes don’t get your heart racing then Eddie Amador and Kimberly Cole’s song “U Make Me Wanna” feat. Garza will surely get you on your feet.

And, of course since the Randy Blue boys are the stars full frontal was not a problem for them. You can catch those shots in the uncensored version.

Thank you to Eddie Amador, Kimberly Cole, Garza and BigBeat/Atlantic Records for allowing us to use the hot track “U Make Me Wanna.”

Andrew Christian will host the eXposed Underwear Pool Party at Rumor Hotel on Saturday May 26 for Matinee Las Vegas. An entire pool party of hot guys in wet underwear?! Oh yea!

Kimberly Cole will be performing with the boys at Matinee Las Vegas on Sunday May 27.

NOTE: Our videos were getting a little too hot for YouTube so we will be launching our videos on Vimeo now!

Cast:
Football Players (from left to right):
Derek Atlas: @DerekAtlas
Jake Andrews: @JakeAndrewsXXX
Sean Zevran: @SeanZevran
Marcel Cruz
Brett Swanson
Brad Barnes: @MrBradBarnes

 

We are conducting our annual readers survey. We really value your opinions and strive to make UNB one of the best blogs on the internet! If you put in your email address you can win a $25 gift card! To take the survey go to https://docs.google.com/spreadsheet/viewform?formkey=dEZ6S2pZc05YR3JhR095VU1fTFl6aXc6MQ#gid=0

The survey will run till Saturday and the winner of the gift card announced on Sunday! Thanks for reading and taking our survey

We are gearing up for Swim season (and yes pun is intended). UnderGear has released the new BodyTech Swim Collection for 2012. The new line mixes classic board shorts with swim briefs, so no matter which style you like you will be able to find something!

This is what UnderGear had to say about the collection. “We’re proud to announce the launch of our new Body Tech swimwear line, available online now! For years we’ve carried the Body Tech underwear and apparel line at UnderGear. Noted for bold underwear designs, Body Tech takes the plunge into designer men’s swimwear with these fashionable board shorts, swim briefs, and swim trunks featuring an eye-catching line up of engineered stripes.”

  • Tim in the Body Tech® Home Run Swim Short (green short with multi-stripe waist band, pictured above, also top row left)
  • Broderick in Body Tech® Angra Swim Squarecut (orange short with white drawstrings, pictured above, second row left)
  • Tim in the Body Tech® Classico Swim Trunk (navy short with side stripe, top row middle)
  • Will in Body Tech® Brasilia Swim Brief (top row on right)
  • Taylor in Body Tech® Surfista Board Short (white short with multi-stripe, Second row on right)

You can find these and many more suits at the UnderGear website!

We are holding out Annual UNB Readers survey. Your feedback is very important for us, and we use it to improve the site. This is our Third survey and every time we hold the survey we learn something new from you guys. So please take a few minutes to fill out the survey.

For one respondant we are giving away a $25 gift card (to a major online underwear retailer) if you fill out your email. However, if you wish to remain anonymous you can! We will draw the winner on Sunday!

 

Are you on Facebook? Do you like to win underwear? If you answered yes to both questions then check out the JustUs Clothing “The Weigh In” caption contest.

You maybe asking what is it? Well,”nutshell –  There will be a series of pictures posted and players will add captions to each picture – in an effort to complete a story. The winner wins Justus Clothing underwear for them self and 10 of their friends. So the more friends you get to play, the better your chance of winning.”

To play you need to head over to the JustUs Clothing Facebook page (http://www.facebook.com/JustusClothing). To see the rules and visit http://justusclothing.com/weigh-in-overview.html. Good luck and happy commenting!