News from one of the biggest dedicated men’s underwear retailers Deadgoodundies.com, which serves the world from the UK…Impetus thongs are an instant hit since the Portuguese fashion brand returned to DGU – especially the Impetus Expansive H40 Thong for men (GBP15.00) in  peachy cotton modal. The combination of ultra-soft fabric, a tagless smooth fit, the neat tanga waistband and low key capital I branding has already won repeat customers. One of three male string briefs from Impetus in stock already, two in seasonal prints, one plain black, with more lining up later in the year

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Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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