What’s Hot in the UK – Close Look

TAKING A (MUCH) CLOSER LOOK AT MEN’S UNDERWEAR

Today Deadgoodundies in the UK invites us to take a much closer look at their men’s underwear collections – because a picture doesn’t always tell the full story.

“Online sales rely on great photography but there is always more than initially meets the eye,” explains DGU founder Adam Davies. “Obviously customers can’t feel a product, so we ensure our descriptions explain as much as possible.”

Adam mentions several factors that warrant a closer look: “The depth of a side seam, the width of a thong or string, details of pouch shaping or enhancement, depth of colour or transparency and fast dry fabric could all be important. But it can also be about what’s not there that becomes apparent from the description – for example no lining on a pouch, no back or side seams and no tags inside so the fit is totally smooth.

“Often very tactile or beautiful fabrics don’t come across clearly even with the best images of male boxers, briefs, thongs and bodies. We have to convey the feel of the material, whether it’s fine or substantial, technical or tactile, and explain the subtlest finishes and effects.”

DGU’s in-house writer partner Jane Garner who as a journalist has a way with words. She’s written and edited descriptions for tens of thousands of men’s underwear products for the website https://www.deadgoodundies.com/ since 2004. Jane adds: “My job is to keep descriptions clear and consistent, to include the aesthetic, tactile and practical features of each piece as well as basics like washing instructions. We have to express the delight in touching a peachy soft material that makes you smile…”

Jane’s tip: if you want to check out the detail on a picture, choose the palest colour even if that’s not the one you want to buy.

OLAF BENZ RED 1912 MINI STRING £27.00

How many different ways can you describe a divinely soft, translucent fabric? Jane writes that this men’s underwear thong feels as soft as an angel’s wing. The same microfibre is also used for a Brazil Brief and Rio Tanga, each £29.00, and a Mini Pant boxer brief at £31.00, all in red, white or black.

https://www.deadgoodundies.com/olaf-benz-red-1912-mini-string

IMPETUS INNOVATION BRIEF £16.00

Looks like a standard men’s underwear brief doesn’t it? This male bikini is made using a fabric developed for NASA. Outlast is made from natural fibres but copes with extremes of heat and cold – as it did for astronauts in space. Absorbs and releases heat and helps with moisture management too.

https://www.deadgoodundies.com/impetus-innovation-briefs

MODUS VIVENDI SUEDE LOW CUT BRIEF £21.00

Imagine the heavenly touch of seriously expensive butter soft suede and you have this men’s underwear slip just right. Modus Vivendi are famous for recreating nature’s most touchable fabrics in manmade yarns (they still do mohair) and this is their latest. Also available in a tanga brief – both styles in camel, brown or light blue.

https://www.deadgoodundies.com/modus-vivendi-suede-low-cut-brief

SUKREW LINCOLN BRIEF £16.99

The sexiest men’s underwear isn’t all about the bulge (though that helps) – it’s also about proportions. The balance between the depth of a waistband and the prominence of an enhancing pouch has to be right. British brand Sukrew has created its own pouch profile, used to superb effect in their latest silky brief, also offered in bright red and royal blue. DGU customers can’t get enough.

https://www.deadgoodundies.com/sukrew-lincoln-brief

OLAF BENZ RED 1907 RIO TANGA £29.00

This is one of those fabrics that no photograph can do justice – the subtle surface is a fine snakeskin look created with matt and shimmering finishes on a silky single layer fabric. Also available as a Mini String (£27.00) in black, red or mint green.

https://www.deadgoodundies.com/olaf-benz-red-1907-rio-tanga

SEAMLESS MEN’S UNDERWEAR AT DGU

Both snug, both seamless but a different shape, DGU’s new seam free male slips have to be worn to be fully appreciated. As the way these ultra smooth men’s underpants are made ensures an adaptable and very personal fit, Jane has advised customers to buy up at least one size.

IMPETUS COTTON SEAMLESS BRIEF £13.00 in black, white, grey or deep navy