YOCISCO celebrates 5th anniversary with collaboration with Raystraints
A leader in bamboo underwear for men, YOCISCO, celebrates its five year anniversary with first-time design collaboration with RayStraints, the recently-launched elastic harness company. Ray Vasquez is the owner and creative director of his near-namesake apparel company RayStraints which is quickly becoming known for custom elastic harnesses. Using the five-year anniversary as inspiration, Ray has designed five items exclusively for this collaboration using the original YOCISCO waistband from the 2013 Structured Brief.
In the past five years, YOCISCO has transformed from a small startup into a successful company that creates functional and fashionable, sustainable underwear and base layers. YOCISCO is always looking for new ways to expand the brand. “Meeting different people and being inspired by the world around us is essential to making products that people will love as their interests and lifestyles change,” said Gabriel Medina, CEO of YOCISCO. “With this collaboration, I wanted to explore a space we haven’t been before. By collaborating with a harness designer we can revisit our core fan bases from my years as a go-go dancer. Working with Ray has been a great way for me to connect my creative spirit with my desire to learn new things.”
The collaboration will be a collection of harnesses which cleverly incorporates the Roman numeral five and the letter Y. “The idea behind the collection is to commemorate the five-year milestone. I want consumers to be able to take pride in these designs and appreciate them the way they appreciate the underwear,” said Ray. “For the past four years I have been a customer of YOCISCO so to be given the opportunity to bring a new perspective of the brand to their global customer base leaves me speechless.”
The collaboration will be available exclusively to YOCISCO Insiders on July 9, 2018 and at San Diego Pride July 14-15, 2018. A limited quantity will be available for purchase online after July 17, 2018.
To learn more about YOCISCO visit www.yocisco.com. You can also get brand updates at Facebook.com/YOCISCO or follow the brand via Twitter and Instagram at @yocisco. Follow RayStraints on Instagram @RayStraints