Wood FW18 inspired by love of coffee and chocolate
Wood Underwear® LLC is presenting rich coffees and deep chocolates… No we haven’t changed our business. We love these wonderful inspirations for our FW18 line, and you will too.
Wood FW18 debuts a new rich, brown centered palette in a solid Walnut, a classic in Chestnut Checkers, Arbor Blitz striped panes and Maple Herring-bone prints. Color match waistbands, minimal branding, contrast inside stitching all make this season’s Wood a classy classic ‘must have’. Wood’s new seasonal prints and color-ways fill a fashion need while also perfectly fitting the more conservative customer.
“Men’s stores consistently look for ways to refresh without getting too far away from the more discerning and sometimes change-averse male customer. Classic prints and rich color palettes presented in updated and new ways are easy wins,” states Terresa Zimmerman, founder of Wood Underwear. “Developing a line is a blast, but the beauty is when you know you are giving your store something they absolutely can sell on with confidence. These are classic, autumn-color inspired, with our modern take in progressive and proven silhouettes.”
New FW18 color-ways will be available in 4 underwear styles, undershirts and lounge wear.