Are we seeing a resurgence of Jocks?
Today is Jockstrap Wednesday. They day we celebrate jocks of all kinds and varieties. You can wear them to work, the gym or just around the house. For some time, I have been hearing fewer guys wearing jocks. In 2009 was the Year of the Jock on UNB. It was the first really big year of fashion jocks. That year EVERYONE had jocks. We were leaving behind the classic and entering a new phase.
Since 2009 more guys have turned to thongs. A few straight guys said their wives/girlfriends preferred them in a thong over a jock. This struck me as odd but not everything that some women won’t make sense to me. Other guys didn’t want the flashback to the middle school gym.
I think jocks are an acquired taste. Meaning they take some time to get used too. The first few pairs I had, drove me crazy. They would bind and there was no way I could wear them all day. The few times I did chance to wear them all day, I regretted it by noon. But over the years I became used to the design and fit. Now I don’t even pay attention to jocks when I wear them.
Now in 2017, I have been hearing guys wearing jocks. It’s not a large number of guys talking. However, it is in areas of guys who haven’t worn them before. Some of the younger guys and in the straight market. These two groups aren’t in the target market of most jocks. The younger guys are wearing them to work out. It’s like discovering something old is new again. While the straight guys are finding the fashion jocks. It’s another way to express themselves.
Will this be the next big thing in underwear? I’m not too sure it’s going to take off but I think there will be a new group that discovers jocks. It could grow or still remain a small number. Only time will tell.