Oryx – Next Chapter Workout Wear
Looking for some great workout wear? We interviewed Eric Turner the guy behind Oryx! Here is the info about the new collection
When we last spoke, you had just launched your underwear line. Have there been any updates to the underwear line?
We launched a limited collection last year called the Blue Stitch Collection. It’s full of fun colors with blue stitching to add a bold contrast. And we’re in the process of supplying some new styles right now, hoping to launch them before summer.
You have a very classic designed collection. What styles have become your best sellers?
Our biggest sellers are our trunks- red, then black. They have a great fit and feel to them, and a high percentage of those who buy them are repeat customers.
How has the underwear line grown and matured since you started?
I think as far as what the brand is, it’s stayed exactly the same. Oryx is a lifestyle brand, and our entire strategy hinges on that lifestyle. So as far as the brand itself maturing, we spent a lot of time before launching to establish what the Oryx lifestyle was, and if anything it’s growing into that.
In the later part of last year you released a work out collection. I know this is something you wanted to expand the brand too. did you draw on your fitness background to design the collection?
Yes. Our Athletic line combined Oryx with my fitness background by adding sophisticated athletic apparel. I think there is a lot of fitness gear on the market that’s great for showing off your body, but not nearly enough of it that allows you to do so while still looking mature. My experience that I utilized the most was my experience as a personal trainer. As a trainer, I’ve always looked to wear clothing that was athletic yet still professional. And that’s what our Athletic line is all about.
Tell us about the fitness line. What do you currently offered in the fitness line?
We have two athletic shirts: The Trainer Shirt and the Go Shirt.
The Go Shirt– available in cloud grey, percy pink, and blue steele also retails for $49.50. It’s a much thinner fabric than the Trainer Shirt, and it got its name from the idea we had when we designed it: to make it look good no matter where you go. It’s the perfect shirt to wear to workout and then to grab a bite to eat afterwards.
The Trainer Short– available in black, grey, and red retails for $49.50. It’s designed to complement the Trainer Shirt to give that ‘sophisticated trainer’ look. It has a liner inside to help make it more comfortable to athletics, and has a hide-a-away pocket in the liner to hold your keys while you go for a run.
The Rugby Short– available in black or blue and retails for $49.50. The Rugby Short is a classic take on rugby shorts, but we added pockets. It has a shorter inseam and is great for guys who want to see their legs while they work them. I think most men’s gym shorts are entirely too long, and so I designed the Rugby Short to fight back!
The Silhouette Tank adds a bold chartreuse piping silhouette to a muted colored tank. It’s available in charcoal, silver, and blue and retails for $34.50. It’s a simple cotton tank top. The kind you wouldn’t mind wearing out.
The Poser Tank– available in red, green, or blue retails for $36.50. The Poser Tank is perfect for the guy who wants to check himself out in the mirror while he’s working out. We’ve all done it, so I designed this simple muscle tank to flatter the physique and give optimal movement during the workout.
What has been the feedback from customers on the newest additions? They love them. In fact, they love them so much that the first weekend we launched our Athletic line we nearly sold out and had to rush-order more from our factory!
Since your background is in fitness, you always look great in the pictures you post in new wear. Is it for the average guy?
Our line is for body-conscious guys, whether they have their ideal physique or not. I’m not at my peak physique year-round, and I designed the line to feel comfortable the rest of the year too.
What has been the biggest obstacle you overcame starting the brand?
I made a couple of bad business, against my better judgement, because of other people’s suggestions. The biggest obstacle I’ve found is other people’s opinions. I know exactly what I want this brand to be, and despite my fitness and modeling background, I also have a business background as a senior district manager from A&F in its prime days. So I understand what it takes to get your branding spot on. So the biggest obstacle is not allowing other people’s short-sightedness deter me from making Oryx what I want it to be.
Now you’re in underwear and fitness gear, will swimwear be next?
Next, we have some more underwear and athletic wear to further solidify what exactly the Oryx brand is, and then Oryx Swim will be ready to go.
Find all these pairs and awesome underwear at Oryx.
NOTE: Eric has given us a code ‘unbblog’ expires May 20. Will get 20% off any athletic wear including kits