Underwear companies are no longer just selling underwear. Many are branching out into other areas. The most obvious is swimwear, however more are going into activewear and loungewear. The latest brand to enter activewear is 2(X)ist. I got a chance to see this in Vegas back in February!
In February Jason Scarlotti gave me a run through on the new collection. I will say I was impressed with the collection. I looked back at my notes and said “We must cover this.” The collection has what you would expect, shorts, pants, shirts and hoodies. But, it has the 2(X)ist stylish spin. It is a brand extension that really is a good one!
I got a chance to talk to Jason this week about the collection. It was just released and has been flying off the shelf. He said if you go shop you may have issues finding your size because it has been super popular. Which is a great problem to have when you create a new collection.
My favorites are the Branded Fleece Hoodie, Terry Sweat Pant and Terry Short. The Branded fleece hoodie has 2(X)ist written across the chest in bright blue letters and outlined in day glow yellow. Made in just the traditional heather sweat material. The second is the Terry Sweat Pant, 2(X)ist has updated this classic with a more flattering fit and silhouette. Available in light heather and black heather. The last pair I like is the Terry Short. Its similar to the sweat pants but made into a short. Made in Mineral Teal Heather, Light Heather and Black Heather.
So if you have been looking for some new workout wear or even use it to lounge around the house, check this new line out. I think it’s super fun. Find them at the 2(X)ist website.
