Modus Vivendi releases Seaman
Ok I couldn’t resist the title. It begged me to do it! But Modus Vivendi is a company that loves to have fun with their undies and naming the lines. This time it’s a bit more tongue in cheek! This is one of the things I love about them. They have a great mix of fashion and fetish undies.
Here is what they told us of the line:
“Modus Vivendi continues the Dreamland series of campaigns for its Summer 2014 collection and this time is taking you to a world of sailors with its Seaman Line (http://e-modusvivendi.com/gbu0-catshow/mc_seaman.html).
The background images into which the models blend are reproductions of paintings by Yannis Tsarouchis (1910-1989), who is one of the most highly regarded modern Greek painters. His extensive depiction of soldiers, sailors and other men, often curiously described as “vulnerable”, was controversial and some of his exhibits were taken down by censors. It was Tsarouchis who introduced the iconic sailor motive into modern Greek theater. From the content of his images we can also deduce that he was deeply interested in fabrics and clothing and, at one point, he even tried his hand at weaving.
This brand new line comprises evocative sailor-themed underwear, t-shirts, longsleeves and sleeveless tees. With references to sailor’s stripes, a range of luxury fabrics and a highly distinctive look these new clothes make a strong statement and offer supreme comfort. Sexy, innovative and bold these designs will get you looking your best down by the waves. ??
Brand: Modus Vivendi (www.e-modusvivendi.com)
Model: Stefanos Papadopoulos