I LOVE that men’s underwear makers have started using crowd funding sites to get their lines out! Its a great way to let the consumers vote with their money. The latest to enter this market is ZPHELA. If you haven’t heard of them they are, as they say: “a brand is focused on Men’s underwear and lounge wear. A brand that is bold, sexy, tasteful, and tempting yet refreshingly classy. The sexiness of our products is not intended to attract raw carnality, it is rather refined into sensuality to arouse and excite the senses. Zphela intends to push boundaries, make bold statements, while creating long lasting aesthetic of men’s underwear and loungewear that extends beyond the status quo, translating into bold irresistible statements . ”
They are a new brand but the new Dark Horse collection looks pretty cool. I suggest you guys go check out out and be a part of starting a new company! Here is the write up of the campaign:
To get to the final phase of our launch, Zphela is looking for assistance with further funding needs. To make this possible we have designed and developed a Limited Edition Collection, with over 100 design combinations. The full collection will only be available to 100 individuals.
Zphela strives to provide customers the best quality experience; a top of the line Nylon/ Spandex fabric will be utilized to ensure this lounge collection remains soft, airy, durable, functional, and comfortable for long periods of time in various situations at home or where comfort truly matters.
Considering the unknown potential the public expects from Zphela, “The Dark Horse” became a fitting name for our first lounge collection. The mysterious vibe and complete construction will vary depending on the backers preference, giving them the possibilities of creating something no one else will have.
If you are interested go check out the ZPHELA Kickstarter Campaign