One of the best parts about working with UNB is exploring brands that I may not have ever tried had I not had this opportunity. I am by no means a brand snob when it comes to undies. If they fit well and look sexy, that’s all it takes for me.
A few months back I was browsing the website and came across Curbwear. They are based in the UK, but was really interested in their branding. The first collection that I saw was their IDENTITY line. If you have not seen this, you need to. I thought this was such a clever idea I just had to learn more about this company. I got in touch with the owner, who is just as awesome as their undies. I asked if he would be interested in answering a few questions about Curbwear and the underwear industry in general. Here is what he had to say!
What is the one thing that you would like customers to know about Curbwear?
Perfection. I will keep improving and perfecting every small detail. It’s the British in me not to give up until it’s right 😉 People work hard for their money and deserve a product that represents it’s value.
Where do you get the inspiration behind your styles, cuts and collections?
Inspiration normally comes from rebelling or rethinking how something is done. I wouldn’t say I am a rebel, I’m a little bit quiet in nature, which I think puts my imagination into overload! The vast mix of talent in London is also a great pool of inspiration.
What makes Curbwear different for all the other men’s underwear brands?
It’s a genuine brand! I love designing something original and with perfection. I know perfection is sometimes a dirty word, but I can’t help it! Everything in the product has been considered – a smooth waistband, non-itch care label and a roomy pouch.
Where do you see Curbwear (or the underwear industry in general) going in the next year or two?
The World recession got many companies looking backwards at how they can cut cost – switching their cotton quality, producing more basic lines and moving production to countries such as China. CURB is moving in the other way. I focus more on making something last then the throw away fashion factor.
Your Models look amazing but, how does Curbwear take the “normal guy” body style into consideration when designing underwear?
CURB includes selfie pics online to show how the product fits on regular guys alongside the model shots. The underwear is made to to fit someone with a similar shape to the model Ben… give or take a pie or two 😉
What can we expect in the near future from CURB?
Different, daring, cheeky and suggestive!
If there is one thing that you could change about the men’s underwear industry what would it be and why?
I kind of get embarrassed when I see a brands blurb that their product will give confidence and deliver luxury to the modern man. It just screams of a dated sale pitch and lack of imagination. Standing by your statements on design and quality is important – everyone deserves a product that matches its value.
Is there anything else that you would like our readers to know about you or CURB?
A lot of people have ideas for products or dream of being an underwear model. Whatever you want, get in touch!
So, after I interviewed Kevin, I really got to thinking about the men’s underwear industry as a whole and what he said really made since. I think it is a breath of fresh air to see a company standing behind their products and offering a sense of truth to what it has to offer.
Kevin has been great to work with and it just goes to show that a great company comes from great leaders. CURB has a brand loyal customer in me for sure!
Kevin also sent a few pairs for me to review, so keep your eyes out for both of those coming in the next few weeks.
If you want to check Curbwear out you can find them online:
Website/Online Store: www. Curbwear.com
Tumblr: curbwear.tumblr.com/ (Super sexy photos)
Flickr: www.flickr.com/photos/curbwear/ (More Super Sexy Photos)