Style Brief Mack Weldon – Underwear for Smart Guys
I know many of you know about Mack Weldon. They have been around for about a year. But for those of you who don’t know about there brand:
“There simply had to be a better way. The experience of buying underwear – from the pilgrimage to the department store, to the endless sea of ever-changing product – had to be fixed. A tattered mess of underwear and socks, and an ambitious goal to change the status quo, is why we created this brand.
Mack Weldon is about the fusion between old-school quality and modern day technology. During our brand creation, we discovered Weldon, an early 20th century undergarment and sleepwear company that stood for innovation in both marketing and product design – very similar to the brand we were creating. We embraced the name, flipped it a bit and made it ours.”
One thing I really like about their site is they have videos on the Underwear page. You see the guy wearing the underwear. This is the first time I remember seeing this. This isn’t a YouTube video, more of a flash video that starts playing as soon as the page loads. This is really cool. They also do this on the Undershirt page.
But they don’t sell just underwear. They have a really fun sock line. Socks have been taking off big time lately. Mack Weldon has really fun bright striped and polka dotted socks.
You may remember they were written up in the New York Times for the “Changes in the Underwear Market” article. They share the same philosophy we do here at UNB, show real guys in underwear. They use less abs and more real guys. I love to support a company that is trying to change the market for the masses.
Go check out the Mack Weldon current offerings. They are classic styled so if you’re looking for something wild, this is not the company for you. But if you would like that then they currently offer: Boxer Briefs, Boxers, Trunk, Brief, Undershirts, T-shirts and socks.