Kickstarter for Dada’s Quarterly Underwear Club
When it rains it pours! We have another Kickstarter for you guys. I think it’s super cool to pass along an opportunity for you guys to get involved. here is the press release for The Quaterly Underwear Club
The Quarterly Underwear Club has transformed mens underwear. Men choose their style, size, fabric and colour and then have their new underwear sent every three months- the NikeID of underwear delivered quarterly.
Mens underwear has seen little innovation in decades- dominated by designer brands and high street stores churning out the same old cotton underwear in tacky plastic packaging. Hamish Lawson, founder of DaDa Underwear believes that something worn more than any other item of clothing for the majority of a mans life, deserves some innovation.
“Compared to the innovation you see in sportswear and the variety of women’s lingerie, we felt that men’s underwear has just been left behind. The Quarterly Underwear Club turns an often forgotten chore into something fun allowing men to select the underwear that suits their lifestyle and receive it quarterly.”
Men can select the style, fabric, size and colours most suited to their lifestyle and have a pair delivered direct to their door every three months for $95 per year.
DaDa has spent over three years creating the most comfortable underwear available. After speaking with hundreds of men, they realised men needed more choice and more variety so started by working with various fabric manufacturers to develop the softest yet most functional fabrics available.
The Bamboo fabric is anti-bacterial, moisture wicking and temperature regulating with natural UV protection. The Seaweed fabric is also quick drying and also fights ‘free radicals’ on the skin as well as activating cell regeneration with remineralisation of the skin. The Coconut fabric uses coconut uses activated carbon from coconut shells to create a fabric that dries very quickly and helps maintain the body’s ideal core temperature of 37.5 degrees.
DaDa have developed nine different styles so men can choose what suits their lifestyle and taste- from a boxer for relaxing in the summer to a long-john for winter sports, the Quarterly Underwear Club has every man covered.
Each subscriber receives this card with their ‘unique code’ in December, which also makes it the ideal gift for any man. The card explains the Quarterly Underwear Club and allows them to choose their ideal underwear for the year ahead. What a great way to start the year.