Creative Brief – The Pro Collection by 2(X)IST
Welcome to a new feature here at UNB! We have teamed up with some of your favorite brands to give you an insight into their creative process. If you have ever asked “How did they create that line” or “what was the inspiration?” Well these posts will hopefully answer those questions! Today we have Jason Scarlatti, the Vice President of Design at 2(X)ist tells us about how they created the Pro Collection:
The creative direction for the PRO collection by 2(X)IST started by completely reversing our design process. 2(X)IST is known first for its superb fit and contoured pouches, coupled with quality fabrics and high fashion design details. Over the past few seasons, we were completely focused on creating a dynamic waistband design. This season, we tried something new and focused on streamlining the design of the overall garment instead, and in turn, we minimized the waistband completely by covering it and moving it to the interior of the garment.
Our core focus was all about fit, fabric and simplicity, which is what we’ve achieved with the PRO brief and PRO trunk that were engineered in design to be sleek and ergonomic. The collection’s design helped to focus on the fabric itself – a micro-fiber nylon and spandex blend that wick’s away sweat and keeps you cool and dry. The fabric also provides a superior hold to color, allowing us to design the collection in an array of colors and prints. My favorite is the neon color – it is completely bold and dynamic but simple at the same time. I also love having the waistband on the inside, in pop-colors that complement the exterior.
I loved designing the collection but when I actually received the wear test samples, I really fell in love. It felt like nothing else we had created in the past. It feels cool, smooth and light weight. You will see an evolution of the PRO collection in the coming seasons with some really extraordinary colors and prints – so stay tuned. In the meantime, you can purchase the PRO collection at www.2xist.com and I hope you enjoy wearing it as much as we did creating it.