What Makes Great Underwear – Boiskin Bodywear
By Robert Bundrick – BOISKIN BODYWEAR
At BOISKIN BODYWEAR™, we are striving to be not only creative in style of underwear, but also extremely consistent in comfort. We are a U.S. made, designer brand, which we are very proud of, and we plan on doing everything we can to both source and fabricate all of our materials and lines from U.S. companies. Great underwear, in our opinion, should be sexy and fun, and something that you can show off in. There are not many United States made, American designers that do what we are doing and we are proud that our underwear both accentuates the male form, and will be consistently ultra comfortable; a very important aspect that is often overlooked in underwear design by other companies. I think to many designers have focused on extremely broad lines of products that may look “cute” but don’t really fit. Those briefs and boxer briefs and jocks and thongs end up sitting in the bottom of the drawer, and that is not where we plan for our BOISKIN™ undies and swimwear to spend most of their time!
Of course aesthetics are important and, as designers, we believe a great pair of underwear definitely stands out, perhaps often in subtle ways, while still offering options to customers. BOIKIN™ will begin be releasing our Razor Brief, in multiple colors, utilizing premium materials, and in a design that most importantly fits incredibly well. When we design, we start with fit then work on aesthetics. Creating with passion makes for great underwear and, as my husband and I design our products, we put a great deal of effort into ensuring that what we create isn’t just something attractive to look at. If we don’t want to wear our products all day everyday, then chances are our customers won’t either.
Lastly, my husband and I, take a holistic approach to creating our swimwear and underwear, and are always willing to take feedback on how we can make products even better. Listening to our customers and fans has definitely helped us create the best products, as we launched our first swimwear line earlier this year, which is available at BSBodywear.com, and will be launching underwear in the coming weeks. We feel that the clothing we wear, whether a three-piece suit to the office, a brief to the gym or a swim trunk to the beach, says something about how we feel about ourselves. We ultimately believe that underwear should be inspired, and embody a spirit of playfulness that makes the wearer feel sexy and just generally great. Our company moniker, “BOISKIN”, really summates how we design and the fact that wearing our products is truly the next best thing to being naked. I don’t want to give to many secrets away, but you will see when you try a pair of our underwear or swimwear on that we know what great underwear are and should be.
Find Boiskin at http://www.bsbodywear.com