New Brand – Boiskin Bodywear
I love introducing you guys to new underwear and swimwear. This time we got a chance to chat with new brand Boiskin Bodywear. I saw them first on Facebook and talked to them briefly. Now that they have launched we wanted to let you guys know more about the brand. We got them to answer a few questions for us.
Can you tell us about your new brand?
A: BOISKIN BODYWEAR™ creates sexy, designer, and U.S. made swimwear, underwear, and jock straps that are thoughtfully designed to both accentuate and comfortably fit the male form.
What made you create a new line of swimwear and underwear?
A: We think we can do underwear and swimwear better and give customers more custom options than other companies.
Can you tell us about your current swim line? What styles and colors are available? Why did you choose those styles?
A: We created the Swim 2013 collection in two ultra comfortable cuts; a boi short and a low-rise swim brief. The collection styling spans solids to vivid prints, as we know that tastes differ, but are sure everyone will love the fit. We currently have three prints and three solids available, and look to potentially expand parts of the collection in the future. We essentially chose these styles because they are what we love to wear and during prototyping we made sure that fit stayed tantamount to our sassy style.
Do you have a philosophy about creating underwear/swimwear?
A: Our philosophy revolves around taking and keeping a hands-on approach to materials selection, design, fabrication and marketing. Our company was started with a passion for swimwear and underwear, and our foremost goal is to create collections that we would want to wear ourselves, and our customers will want to wear all the time.
You are going to release your underwear line soon, what can you tell us about it? Will it have the same great prints and colors?
A: We don’t want to say too much but we will begin our underwear lines with a jock strap, a trunk, and a brief all adhering to our high standards for comfort and fit. Ultimately our goal is to give customers custom choices, so look for BOISKIN™ to continue to expand on that concept.
Did you have an inspiration for starting a new brand?
A: Our inspiration arose from a desire to elevate both the standard for form and fit of underwear and swimwear, across product lines. As we have experienced, to many products either fail at one or both.
You can find Boiskin at http://BSBODYWEAR.com. Check out the swimwear and we will let you know when the new underwear line is released. Right now they are having a 25% off Pride sale.