UNB 2013 Readers Survey Overview and Winner
I want to thank everyone who took the time to fill out the 2013 readers survey. Its very important to me to find out the opinion of our readers. Because without you guys we would be no where! I have learned a lot over the last five years. A lot of the info given in the survey was something I either wanted to plan or possibly knew about the site.
Some things I learned:
- Want to see coverage outside the US
- Its divided who like long and short form posts
- Review letters are confusing
- Reviews can be too nice.
- We are gaining straight readers
These are a few things I heard. The first one I want to say we are actively working on. Since I am not in other countries I can’t report on the underwear market. We have teamed up with Dead Good Undies to bring you some great coverage of the UK Market. We would love to expand to other countries and are working on it.
Next is the length of content. We received more comments then years past. It’s Divided be tween those who like long and short posts. We will have a mix of both so if you like them check them out. I have a feeling you may like some of the long content we have planned.
Reviews ratings are confusing. This was something I was wondering about and it was kind of confirmed in the survey. We needed to make a change after 4 years and we reformulated our reviews. We will be looking into changes to make them better. As I said when we reformulated them it would be a work in progress.
Reviews are too nice. I have heard this off and on and don’t think we are too nice. We have had our share of critical reviews and I had to defend a number of them this past year to brands. I think we are fair and honest but remember we are underwear lovers and I match up underwear with the guys who like the brand or style.
We gained straight readers. This really surprised me. I think last year survey respondents said about 9% were straight and this year we had 23% straight. I think this is a great thing we are gaining an audience with more guys. EVERYONE needs good undies regardless of sexuality. We have gained three straight staff members and I think they definitely contribute a different point of view.
If you ever have feedback email us we love to hear from you! Now on to the Winner of the Gift Card. The winner is Caden from Canada. We will email you today or tomorrow to find out where you want the gift card! Congrats!