Magic/Curve Preview for Feb 2013
I am just back from Vegas and Magic/Curve, which was a very busy, yet productive week. I met with many brands we report on such as PPU, Pikante, Timoteo, N2N Bodywear, Baskit, Cocksox and more! While there I also came across a few new brands that are doing some really cool things in the world of undies! One thing I saw was modal/cashmere underwear. Which were so soft and it would be an amazing pair of underwear! But that is only the tip of the iceberg!
There are some trends happening in men’s underwear this season. The first, in the spring we can expect to see pastels. The blues, pinks and yellows will be big across a few brands. The next trend is Neon/Day Glow. The 80’s are back, well in undies. This is wide spread across many more new collections. It is both in solids and accent colors. Lastly, creative waistbands. Companies are redesigning them, doing new things with them and more!
Magic is where almost all the companies were this year. In years past it was almost evenly divided between Magic and Curve. This year I met with only 3 companies at Curve and over 30 at Magic. So more men’s brands are moving to Magic.
I wanted to tweet and Facebook from the floor to get questions and feedback but the service was so terrible I could barely get a text out at times. Its important for our readers to give us feedback and feel like you are part of the process. Next Magic we want to take more questions from our readers. I will make posts for each brand we will be meeting with and you can post questions in the comments ore email us!
There are plenty of more trends happening per brand but I thought I would go over the few ranging across all brands. I am looking forward to sharing all the brands I saw. You guys will love some of the regular brands we cover and may just find a new favorite!