C-IN2 TAKES WORKING OUT TO THE NEXT LEVEL, ENCOURAGING FANS TO “SWEAT LONGER!
C-IN2, known for its Sexy, Bad-Boy underwear and clothing brand,unveils the newest installment of provocative videos showcasing its new men’s athletic and fitness products. Launching today, famous model and writer, Daniel Garofali reveals the latest C-IN2 video featuring, GRIP, by C-IN2. (Video Available Online at: www.C-IN2.com )
Developed in response to in-depth customer research and demand for high performance athletic wear that actually feels great against the skin, GRIP speaks to the brand’s active male demographic and is the first dual-layer, cotton-spandex moisture transport product of its kind on the market. The GRIP line features a plethora of styles including: Strong Arm Shirts, Crew T-shirts, Crew Long Sleeve Shirts, The Profile Brief, The Army Trunk, The Compression Short, Long Underwear, and the most popular, the GRIP Jock…all complete with the high-quality construction and reliable fit C-IN2 customers demand. The collection is currently available in both white and navy blue.
“If sweat cannot evaporate, the body cannot cool down. If the body cannot cool down, you cannot perform at your best. We wanted to create a product that was performance enhancing and felt really great against the skin. Traditional Poly blends do wick, they simply do not feel good. We seek to deliver products that always make our customer look and feel their best. Whether you’re in the gym, on the court, on the dance-floor or in the bedroom, GRIP ensures you can “Sweat Longer,” said C-IN2 Founder Gregory Sovell. “Our new GRIP line combines unparalleled athletic support and moisture transport properties, with the comfort, and quality for which we are known. We encourage every active male out there to get rid of their poly-cotton products, and Sweat Longer with GRIP.”
To showcase their athletic prowess, the brand tapped international model, and writer Daniel Garofali to star in the new video. The video features Garofali engaging in one of the most difficult Olympic sports, the pummel horse. As he gets a GRIP on his routine, and sweat drips from his ripped body, animation clearly showcases the benefits of the moisture transport fabric.
On the heels of the recent “FILTHY Parole Video” launched in spring 2012, this campaign aims to introduce the GRIP Athletic collection to a market of active male tastemakers in a tone that that promises to inspire new levels of athleticism, while driving home the main message of the product’s benefits.