UNB Talks to 2EROS
When I started the brand there was very little option in swimwear and underwear design for men looking for quality and fashionable designs without the heavy pricetag.
I want to give men more options at a reasonable price. The market at the time was mainly sports brands or OTT(Over The Top) swimwear for a very small market. There wasn’t many fashion focused swimwear for guys at an affordable price and this is what 2EROS Offers. 2EROS offers a range of swimwear and underwear apparel for confident men who are looking for simple, clean-cut designs that are both stylish and functional. We reject mediocrity and are not afraid to explore beyond typical swimwear/underwear colour palettes.
2EROS has done some really great and creative pairs, what is your inspiration?
Pop-culture, luxury and all forms of design inspire me. Evidence is in the colours, fit and quality we choose for the 2EROS brand. We focus on making sure the 2EROS Brand compliments the wearer and make him the focus in and out of the pool/beach.
What has been the favorite pair you have designed?
This question is like asking a parent which child do you love more? I really love them all. Each collection portrays a certain personality and occation. The ‘Icon Series’ is a fun, simple and sexy collection, on the other end of the scale we have the ‘Black Label’, which is sleek, sophisticated and smoking sexy.
Tell us about the current 2EROS line?
We have Launched 5 style in last 2months. The most we have ever done since we launched in 2008.
Firstly, we introduced ‘Core’ Underwear. Our customers are interested in everyday underwear that is comfortable and affordable yet doesn’t compromise on the style and quality. Core Underwear is made from Soft Bamboo and Cotton with Elastane.
We also launched the ‘Signature’ Collection Swimwear. Following the success of our super low-rise swimwear V01.01 Icon swimwear we have offered our next generation logo design.
Then arrived the Zig-Zag, our first custom printed trunk with a unique zig-zag design. Made for the guy who loves trunks.
Finally we introduced 2 new swim shorts not so long ago.
The ‘Black Label’ and ‘Icon2’. The Black Label is a sophisticated design with a longer leg and fine metal logo patch on the back.
Icon2 is our lightest, quick-dry and low-rise shorts. The leg length is between the S01.01 Icon shorts and the S02.10 Black Label shorts.
What are some of the trends you are seeing in Men’s Underwear in Australia
Men’s swimwear design in becoming more adventurous with more style and colours than ever before, which means designers are working harder to give you something unique. The day where new brands just offer basic trunks will need to give more.
How do US and Australian customers differ?
The target market for 2EROS buyers are men who is interested in fashion and a love for thy self J. This is the same for both nations and therefore I don’t think we are different at all.
Find 2EROS at http://www.2eros.com