Year of the Jock, 2011?
I am back from Magic/Curve and I must admit it’s a great time but it wears you out. I know you are saying “you go talk to underwear makers/designers and see underwear models, what’s so hard about that?” Well, the amount of walking in Las Vegas is mind blowing. I am always worn out after the shows.
One thing I really noticed was jocks. I have seen them around but they seem to be a lot more prevalent this year. Most of the collections I saw had at least one jock if not more. There seems to be a rebirth going on for the jock.
Collections where I saw jocks are:
- Gregg Homme
- Good Devil
- Boy Rio
- Good Boy Gone Bad
- Andrew Christian
These are the ones I can come up with off the top of my head. Jocks are no longer the Bike #10 traditional jock. They are made out of mesh, spandex and sometimes lace. Jocks also have lace up pouches (like shoes), more then one strap and cross between briefs and jocks. If you had asked me a few years ago if you could improve on the jock, I would never have guessed all the innovations designers have come up with.
Then you have companies that have built businesses on jockstraps. The two that come to mind are Jockstrap Central and McKillop U/W. Jockstrap Central is your main store for anything jock related. You name it they will probably have it in jocks. Last year they scored the extremely hard to get Bike #10. They wouldn’t tell me how they did it but I know it wasn’t easy! Second, McKillop U/W has done some amazing work in designing new and great fitting jocks. They have color, an amazing pouch and even new materials. They are doing some great work and if you love jocks I say you try them.
This week alone we saw the release of two new jocks. The first was from Bone Wear and the second was from Pipe. It seems each week we see more and more jocks. That is the reason I pushed this post back to Friday. I was going to post it on Wed but the release of two jocks in one week kind of made my point.
Am I alone in thinking this? Have you guys seen more jocks? What innovations have you seen that you loved? Leave a comment here or on Facebook and let us know!
We love it here when there are new takes on classics in the world of underwear. It now makes me think of new ways to do the tighty whities! Hey if it can happen to jocks why not tighty whities?
The pic at the top is the new Pipe Jock, which I forgot to include on yesterday’s post for Pipe.