There is a relatively new company on the underwear scene. I know there are some of you out there who don’t like boxers, well this company may actually change your option. They are (B)RIEF Underneath. The line is a 2-in-1 product that combines the support and comfort of a brief with the styling and casualness of a boxer.
We asked them about how they came up with the design of the underwear. They said that they “Sales show that briefs are out, consumers are looking for an alternative to the tighty whities. We took the 2 strongest silhouettes and created BRIEF UNDERNEATH.”
These are perfect for the guy who like the look of boxer but want a bit more support. I have known guys who wore boxers and briefs at the same time. I always ask them why they would say that its the support I miss. This brand really solves that problem.
The styles they currently offer are boxers, lounge pants and thermals. We asked them what their best selling style is and they said that would have to be the Boxer. You can get their underwear directly from their site. They are planning to launching department and specialty stores this year. That along with an expansion into women’s and children’s line should keep them busy.
Check out their entire line at their site http://www.briefunderneath.com
1 Comment
I’m sorry, but this is one more step to desexualizing men. Why not wear a brief with a potato sack wrapped around your waist – same effect and equally as ugly. Just my humble opinoin!