Emporio Armani – David Beckham the face of the new campaign
It was unveiled this past week that David Beckham would be the face of the new Emporio Armani Underwear campaign. He has been in a few pictures in the past (see below). The unveiling was done in london at Selfridges in London’s Oxford Street.
The poster, which was more like a billboard was unveiled on side of the building. Many of his fans turned out to see the new campaign.
From Sky News:
Beckham, 34, was asked if he enjoyed the experience and said he did not mind the photos being taken: “But when they’re unveiled it’s a little embarrassing.”
He said he did not go on special diets for the pictures to be taken but “obviously I work out before these shoots”.
The footballer said he had brought his wife Victoria Beckham – as well as his mother and mother-in-law.
Beckham added: “I’m very proud to be here today.”
Patricia Chapaval, 38, said: “I have come to see him because he’s beautiful. His football is okay but I’m from Brazil so I prefer the way Brazilians play.”
Maureen Reynolds, 66, was one of the first to arrive at Selfridges.
She said: “I’ve brought calendars and books for him to sign. I’m his biggest fan and have been for years because he’s a fabulous footballer. And even though he’s got a lot of money he’s still down to earth.”
Georgio Armani said: “David is truly a modern-day icon, celebrated both on and off the football pitch.
“David has a great sense of style and he is also very sexy. David is genuinely a positive role model – a sports hero, husband and father. And it is for this that I applaud him.”