Hello, loyal UNBers and welcome back to my sixth installment of “Fitness Corner”.  My name is Darrin Miller and I’m the fitness staff writer for UNB.  Nothing says classic like black and white photography, low rise briefs, and a sporty fedora.  This week I’m making a bold statement by [...]]]>

Hello, loyal UNBers and welcome back to my sixth installment of “Fitness Corner”.  My name is Darrin Miller and I’m the fitness staff writer for UNB.  Nothing says classic like black and white photography, low rise briefs, and a sporty fedora.  This week I’m making a bold statement by combining all three of these as seen here in a pair of white and slate gray briefs manufactured by Sweat, as captured through the lens of one of the classic male physique photogs in the biz – Gary Gonzalez of NorCalBodz.

Last week I covered the 2^nd of three ways to leverage the fitness goals you have set – “Goals As Reflection”.  This week I’ll focus on the 3^rd and final way:

Goals As Discipline & Willpower:

As mentioned in my first posting for any goal to be achievable, that goal must meet five attributes (refer to earlier postings to learn about these attributes).  So why then do people who create goals which feature these attributes fail to bring their goals to realization?  Well, let’s not forget the second ingredient of reaching goals – hard work.  Most of the time people fail to realize goals – not because the goals were unrealistic, not because the goals could not be measured, not because any of the attributes were violated – but because the work required to attain these goals was postponed, avoided or forgotten.  One of the chief benefits of well-developed goals is that they foster strong self-discipline and willpower.  After all, it is very easy to forget why you are doing something when you have nothing around to remind you why you are doing it.  You know the old saying “out of sight, out of mind.”  Without your fitness goals posted and revisited on a regular basis, it is very easy to forget why you are blasting your biceps into pain, trying to run one more ¼ mile this week, or foregoing that piece of chocolate cake.  If you have any doubts that simply seeing your goals (i.e. something you feel passionately about) will help keep you focused, take a moment and think about your family.  How many times at work have you wanted just to walk out or asked yourself, “What the hell am I doing here?”; only to look across your desk and see some photographs of your family and then remember why you are working and attempting to do the best you can in your career.  Your fitness goals should be just like that family photograph – something you can reach out to, feel comfort in, and serve as a reminder as to why you are exerting yourself as you do.

In addition to hard work, a sure fire way to ensure your goals will come to maturation is to see yourself already having reached these goals and constantly telling yourself that you can reach these goals-visualization and self affirmation.  This will be the focus of my next few articles.

Exercise is not without its risks and this or any other exercise program may result in injury. To reduce the risk of injury in your case, consult your doctor before beginning this or any exercise program. The instructors and advice presented in this blog are in no way intended as a substitute for medical consultation, the instructor disclaims any liability from and in connection with this program. As with any exercise program, if at any point during your workout you begin to feel faint, dizzy, or have physical discomfort, you should stop immediately and consult a physician.

We hope you enjoy this great picture from Sweat Under Gear! This picture is of the Fighter Brief! If you haven’t checked it out Sweat you should, they will have new lines out this year!

At aboystore.com we’re proud to feature items from two of our newest brands, 4Boys Gear and Sweat Under Gear.  We carry a number of exciting items from [...]]]> Cityboyz Fashions is giving you 25% off your third item of Punto Blanco. The new collection was inspired by the universe. check out the entire new line!

At aboystore.com we’re proud to feature items from two of our newest brands, 4Boys Gear and Sweat Under Gear.  We carry a number of exciting items from each of them. 10% Off Your order of $50 or more.  Please use Coupon Code  4s10n31c. Sale Expires 3/18/10

10Percent.com is letting you take 20% off 4 or more pairs of underwear. Shop your favorite brands. They have just added new Andrew Christian Styles. This sale ends 3/24/10. While there check out the rewards program and a new website design is coming soon!

Timoteo has the Quake line available in Pink, Yellow, Red, Grey, and black for $20 each. They are some really awesome undies. Make sure you check them out and all the pictures!

Malebasics is giving you free shipping if you, buy any Malebasics Brand or spend more then $25! If you are over seas you can get free shipping at $74 but see the site for all the details. This promotion is for a limited time.

Below the Belt has Everyday Basics Line. This line is designed by Below the Belt and has style and comfort in mind. Get their best selling range of underwear at a hot price. Offer available on any 3 pack of trunks, briefs or tanks for $39 AUS.

Skiviez has 25% off the new 2(x)ist Surf collection. We just named it one of the new styles you should look out for and try. So why not give them a try and see how well you like them!

Audace is giving you 25% off the new 2(x)ist surf line as well. You can get the new Surf briefs for $10.50, but hurry they are on sale while supplies last!  They just added the Surf trunk to the sale!

UnderU has new arrivals by D&G, Bjorn Borg and Diesel. Bjorn Borg is known for it’s high-quality products and creative designs. While Diesel is a brand that is always a favorite with contemporary shapes, bright colors and fun designs.

Dead Good Undies has the new Olaf Benz swimwear. That features the Wasabi and Lolli. If you are looking for undies you may want to try the Man Store M211 line. That features the brief, pant and strings. While the M207 has the jock, body jock and more!

UnderGear is giving you free standard shipping for 2 days only. Just enter code Luckyyou at check out. The offer expires at 11:59 EST on 3/18/10.

Men’s Underwear Store is giving you 25% off the 2(x)ist surf collection. While you are there heck out the new Hugo Boss and JM swimwear. Both brands will have something you will like!

Cityboyz Fashions is giving you 20% off your order. Just use code patty20 and spend $50. The sale ends on March 18th! So hurry and this is not valid with any other offer.

Aboystore has some new brands in stock! They now have Sweat Under Gear, 4Boys Gear and BumGear. We have covered all three brands on our site, they are all pretty good brands. Check out all the new and current [...]]]>

Aboystore has some new brands in stock! They now have Sweat Under Gear, 4Boys Gear and BumGear. We have covered all three brands on our site, they are all pretty good brands. Check out all the new and current brands!

We decided to mix it up a bit adn do a picture from Sweat Under Gear. They have done some really fun and interesting pics lately. Look for more later!

We got this from Sweat Under Gear and thought we’d pass it along!

The year that was 2009, SWEAT !

Sweat in pictures

These past 12 months we had the chance to work with some of the most incredible physique models and photographers in the world. There are too [...]]]>

We got this from Sweat Under Gear and thought we’d pass it along!

The year that was 2009, SWEAT !

Sweat in pictures

These past 12 months we had the chance to work with some of the most incredible physique models and photographers in the world. There are too many to thank here, so we thought we would pay homage with this montage that touches on the many hot photographs that were done in 2009.

We can’t wait to work with you all again in 2010.

What to look for from us in 2010

There are many exciting things happening next year for us. You are the first to know that a new line is scheduled for late winter 2010. We are aiming for a release date of January or early February. As you know we are wanting to make sure everything is just perfect before we unleash it to you.

The line is called Big Roger Underwear by Sweat. We don’t want to give away all the secrets of the line but we can tell you that there is some colour, some small tasteful graphics and of course our signature masculinity will remain in full check. We are very excited about this line and we know you will love it.

2010 will also bring Sweat once again to Puerto Vallarta for what is becoming our yearly photo shoot there. In 2010 we will be bringing you more from the hot hunks of Mega Muscle and NorCalBodz. We are working on the long awaited Sweat workout line. Whew and if that ain’t enough, we are in a movie called My Guaranteed Student Loan releasing January 10 2010.

We look forward to a busy and fun new year.

Sweat Under Gear wishes you and your families a very happy holiday season.

Don’t forget to check out our blog for the 2009 Christmas shots. Sweat Blog

See you in 2010.

Tal Thompson
Ron Smith
Sweat Under Gear – owners

Aboystore now is carrying the Sweat Under Gear line! If you’re a long time reader of the blog you are well aware of the Sweat line. They have the entire line, from the Brief, Fighter Brief, Jock, Sport Brief, Trunk and Tee! Check them out and pick up a few [...]]]>

Aboystore now is carrying the Sweat Under Gear line! If you’re a long time reader of the blog you are well aware of the Sweat line. They have the entire line, from the Brief, Fighter Brief, Jock, Sport Brief, Trunk and Tee! Check them out and pick up a few pairs!

Our Brief Distraction is from Sweat Under Gear! The model is Eric Forgiel! He’s done a series of pics for Sweat and over the next few weeks we’ll bring you more

We are starting user submissions for Brief Distraction as well, if you want to see your picture on the pages of our [...]]]>

Our Brief Distraction is from Sweat Under Gear! The model is Eric Forgiel! He’s done a series of pics for Sweat and over the next few weeks we’ll bring you more

We are starting user submissions for Brief Distraction as well, if you want to see your picture on the pages of our blog, email us and let’s talk. You must be 18 and older and the picture must be your picture to distribute. Email us at info@underwearnewsbriefs.com for more info or to submit a picture or two!

Sweat Under Gear’s Tal Thompson was on Breakfast Television Vancouver yesterday talking about the Sweat line for a benefit they are participating in, you can see a four models in some of the gear! It’s a fun segment and its good to see men’s underwear on a morning show. The best part is [...]]]>

Sweat Under Gear’s Tal Thompson was on Breakfast Television Vancouver yesterday talking about the Sweat line for a benefit they are participating in, you can see a four models in some of the gear! It’s a fun segment and its good to see men’s underwear on a morning show. The best part is the camera person who gets in on the act, I know she had to love her job that morning!

To view the video go to http://site.btvancouver.ca/video/?bcpid=16157553001&bclid=16349005001&bctid=43645305001, there wasn’t an option to embed it. We hope you enjoy!

The Ghostly Shape Shifters howl their way across the misty forest. Legend has it that they were left stranded in the woods as infants. It was there that they learned to transform into the animals that they share the damp dark wilderness with. Amidst the foggy landscape The Shape Shifters are on the [...]]]>

The Ghostly Shape Shifters howl their way across the misty forest. Legend has it that they were left stranded in the woods as infants. It was there that they learned to transform into the animals that they share the damp dark wilderness with. Amidst the foggy landscape The Shape Shifters are on the prowl for unsuspecting victims. Are you next? Sweat Under Gear wishes you a ghoulish Halloween.

Sweat Video Commercial Contest reminder

Are you fit for action with the Sweat men?

Don’t forget the Sweat Under Gear/ Mega Muscle Production video commercial contest. Send us a link or embed your video featuring yourself in Sweat Under Gear. You could win a flight to San Francisco with one nights accommodation. While there you will star in the first ever Sweat Under Gear video commercial. Shot by the number 1 physique modeling company Mega Muscle Productions. The competition is getting hot and will be fierce as the submissions are rolling in very fast.

Contest details and rules are located here: MEGA MUSCLE / SWEAT UNDER GEAR CONTEST

Entrants must reside in North America and be 18 years of age or older.

This was just released today! It is Eric Turner showing his work out routine for a photo shoot. The best part is that he does the video in a Sweat Under Gear [...]]]>

This was just released today! It is Eric Turner showing his work out routine for a photo shoot. The best part is that he does the video in a Sweat Under Gear Jockstrap

Our friends at Sweat Under Gear now have their undies seen in a European cologne ad! The model is sporting Sweat and you can see that by the waistband!  Here is what the guys at Sweat said:

Sweat Under Gear has the privilege of knowing the amazing man behind Geir Ness Cologne and [...]]]>

Our friends at Sweat Under Gear now have their undies seen in a European cologne ad! The model is sporting Sweat and you can see that by the waistband!  Here is what the guys at Sweat said:

Sweat Under Gear has the privilege of knowing the amazing man behind Geir Ness Cologne and Laila Perfume. We here at Sweat love the cologne and use the Geir Ness Deodorant every day.

Isn’t it amazing how underwear pops up in ads outside of the traditional underwear world! Congrats Sweat!

Welcome to our new feature, Brief Distraction! It is a post that will bring you some of the hottest pictures in underwear today. It will focus on either companies, models or photographers. Today’s installment is from Sweat Under Gear, this is a behind the scenes look at one of their photo shoot!

If [...]]]>

Welcome to our new feature, Brief Distraction! It is a post that will bring you some of the hottest pictures in underwear today. It will focus on either companies, models or photographers. Today’s installment is from Sweat Under Gear, this is a behind the scenes look at one of their photo shoot!

If you are a company, model or photographer and want to see your underwear themed pictures here, please feel free to email us, we are always looking to share people doing great things in the world of men’s underwear!

Company; Marc Ouest Style: Euro Boy 5 Cost: $26.95

Marc [...]]]> Welcome to our Fall Buyers Guide. The guides are produced four times a years. They are at Valentines Day, Summer Swimwear, Fall Fashions and Christmas Gift Guide. We have some really great things for the Christmas Gift Guide that we will reveal later!

Company; Marc Ouest
Style: Euro Boy 5
Cost: $26.95

Marc started the company in 1999. The emphasis was on erotic underwear and men’s lingerie but with a sophisticated flair and upscale design. Euro smolder style smart low, low cut brief features thong back with see thru micro mesh construction and holy f*ck colour contrast elastic trim. Colour choice refers to mesh and elastic combos. Shown: white and mesquite green.

Company: DMK Designs
Style: Jockstrap
Cost: $18.50

This incredibly sexy jock features gentle support that holds you in place comfortably. You’ll feel almost like you’re going “Commando”, only better. Masculine colors and bold style lines will create an impressive silhouette against your body that will make you sizzle. Careful! You’ll be (almost) too hot to touch!

Company: Dude Unlimited
Style: Recycle Boxer
Cost: $24.00

Boxer Brief in lime and kelly green. Do your part and recycle! Silky style fabric that clings to the body. Enhanced single layer front pouch with a natural lift. White elastic . Reinforced stitching. Flattering fit. Comfortable fabric that feels like a second skin. Kelly and line green fabric. Recycle logo on back Made in the USA 84% Nylon 16% Lycra Spandex

Company: Sweat Under Gear
Style: Fighter Briefs
Cost: $24.00

Are you ready for the challenge in The Sweat Club’s boxing ring? Inspired by the classic briefs worn by today’s cage fighters. The Fighter Brief is made of a comfortable blend of spandex and polyester. These briefs are a fan favourite. The backside forms perfectly around your seat, the front side is draped allowing movement to feel as if you are wearing nothing at all.

Sweat Video Commercial Contest

Are you the Sweat Under Gear Man we are looking for? Sweat Under Gear is holding its very first model contest and it is a hot and exciting one. We are looking for the Sweat Under Gear man that will have a staring role in our (yet another [...]]]>

Sweat Video Commercial Contest

Are you the Sweat Under Gear Man we are looking for?

Sweat Under Gear is holding its very first model contest and it is a hot and exciting one.
We are looking for the Sweat Under Gear man that will have a staring role in our (yet another first) video commercial.

Do you have what it takes to be a Sweat Man.

Mega Muscle Productions

The hottest company on the planet will be shooting the video.

You will be shot by the hottest male modeling and physique company on the planet -
MEGA MUSCLE PRODUCTIONS.

Mega Muscle Productions is the leader in producing videos and other products featuring the world’s top fitness models.

They use the best fitness, physique and fashion photographers in the industry.

What do you get? – a star role

The lucky winner will be flown to the set in San Francisco and given one nights accommodation.

You will have the star role in the first ever Sweat Under Gear Video Commercial.

This is a great opportunity for men who are looking to break into the industry as a model, or for those looking to have a little fun and try something different.

The video commercial will have maximum exposure and your face and bod in Sweat will be everywhere.

How to enter? –  Send us your video link

Send us a link or embed your video featuring yourself in Sweat Under Gear.
The video should feature you discussing a topic related to health, nutrition, or working out.
We at Sweat love the healthy lifestyle and want to see your entries reflect that.
It can be as elaborate or as simple as you want it to be. No need for it to be super professional.

Film it yourself and have fun.

Check out this link as an example of what we are looking for

All the nitty gritty of the contest rules are located here

Important to know that contest ends Oct 31 2009 and the winner will be announced Nov 21 2009.
(Winner will be chosen by the owners of Sweat Under Gear)

Entrants must reside in North America and be 18 years of age or older.

This is your chance to be a Sweat Under Gear Man!

We want to congratulate Sweat Under Gear for having such an incredible first year. They have really done an incredible job this year and we had the opportunity to talk to Tal and Ron about the first year and what plans they have for the future. We hope you enjoy this interview and [...]]]>

We want to congratulate Sweat Under Gear for having such an incredible first year. They have really done an incredible job this year and we had the opportunity to talk to Tal and Ron about the first year and what plans they have for the future. We hope you enjoy this interview and we look forward to many more years of new and innovative designs of Sweat!

What has your first year been like?

The first year of Sweat Under Gear has been a whirlwind of activity. As many people know, launching a new company is exciting, fun, nerve racking, and heck of allot of work. Having said that, we enjoy this so much it has hardly felt like work to us.

A few months before our official launch we sent out our first group of teaser ads featuring our now iconic Sweat model Yannick Desautels. We had no idea the buzz those photographs were about to receive. The emails came pouring in from around the globe asking when the product was going to be available.
Since that time it has not stopped for us.

We are now in several stores all over the world, we will be in an upcoming movie, we have had celebrities auction off Sweat for charity, we are in numerous calendars, fitness instructors are endorsing our product, we have been part of several model searches, been seen on several run-ways, and we have made numerous friendships with the greatest people who all care and are excited by what we are doing.

Our first year is chronicled on our blog; sweatundergear.blogspot.com/
We update date it regularly and it is a great place to learn what we have been up to and to look at models in Sweat Under Gear <grin>.

What has been the most exciting thing to happen last year?

We have been asked to be in so many events and be a part of so many interesting and outstanding ventures that is hard to pick. However, if we had to choose, there is one that we would like to point out.

Sweat Under Gear was contacted by actor Chad Allen who yearly bikes in the AIDS/LifeCycle (ALC) to support HIV and AIDS services at the San Francisco AIDS Foundation. Chad asked us to donate underwear in which he would sign and auction off as part of his fund raising.

We are very supportive of charity work and jumped at the chance to help.  Chad is an amazing person who really gives himself for causes he believes in. It was an inspiration to us and we thank him for letting us be a small part of it.

What has been the biggest challenge of this past year?

Being the new kid on theblock in the world of men’s underwear, we really had to prove ourselves to the many wonderful stores that now carry our brand.

We are continuing to pickup stores across the USA, throughout the UK and elsewhere in the world.  Many of these stores have been hit by the big ‘R’ (I don’t want to say it out loud) and we are thankful that they saw something in us that made them excited to carry our brand.

Once the brand was out there, the quality spoke for itself and the walls of that challenge started to crumble.

Of course there were a few growing pains and we learned a few lessons along the way.  The Sweat poured off our brows on more than one occasion.

How is the work outline coming?

We are still in the initial stages of the Sweat Work Out line. We released the Sweat – T this past April as a little teaser of the gym wear that is to come. The response to the Sweat – T has been phenomenal and that fuels our fire to get the work out line out to you guys. We can’t make any promises but we hope it will be available in late 2010. We wear the prototypes extensively ourselves to ensure they are exactly as we want them. If not, we send them back for revisions. As you can imagine this process can take months but is well worth it in the end.

We are also concurrently working on the second line of under gear. I don’t want to give too much awayabout this, but drop by our website after August 01 for a little hint. Lets just say it will be big.

Are you doing anything special for your anniversary?

We are offering free Sweat- T’s. From now until Saturday July 18th, every order from our website only (www.sweatundergear.com) will also receive one free Sweat -T. We know our customers will be proud to wear the Sweat label on their chests. It is our way of thanking everyone for the support we have received.

Are you guys planning to do another calendar for this next year?

Chad Allen Sweat Undergear Wall of Fame

We are knocking about some other ideas in lieu of a calendar. We know, we know a collective sigh can be heard from you all. The Sweat Under Gear Club Calendar was a huge success, but now that we have done that we want to move on to something else. You know us; we don’t want to do what everyone else is doing. It seems that everyone has a calendar and we think we can come up with something even better that you will all love. So stay tuned.

Who has been your Wall of Fame Additions this year?

We are proud to have added Chad Allen to the wall. Next month we will also be adding adult film star Matthew Rush whom we will be meeting during Global Pride Vancouver.  Soon we will need more wall space and that is a good thing.
Not to digress, but that reminds us to give a shout out to Big Roger Events (There is that word ‘big’again, hmmm) as we are sponsoring their Global Pride events, Vancouver, Canada, July 31 – Aug 2nd. Check it all out at www.bigrogerevents.com.

What is the future plans for Sweat?

We are continuing to work with retailers to get the brand out to the all of you that are asking for it.  That is our number one priority as our customers are why we are doing this.

We are also in talks with a modeling/photography company to help produce an area of our website in which our Sweat Men describe their health and nutrition routines. Almost like an online fitness magazine but based upon or Sweat Under Gear Club. It will be updated regularly so that users can return and keep learning and viewing the latest and greatest in fitness. Of course, all the models will be wearing Sweat as they show you how they keep fit. We will keep you informed as this progresses and when we expect to launch.  Fitness and Sweat go hand in hand making this a natural progression to our web presence.
There is also that other ‘big’ thing that we mentioned above, but sorry guys you just have to wait for more information on that.

We wish to thank everyone for this year. The friendships that have come out of this business are a bonus we did not expect. There are so many kind and wonderful people out there who have leant their hand in Sweat for no reason other than to help us succeed. We are eternally grateful. Also, we want to thank all the customers that have purchased Sweat Under Gear. Many of you have even taken the time to write us about our product and we appreciate your time and effort.

Play Hard and Sweat!
Tal and Ron
Owners

We are joined by one of the owners and co-founders of Sweat Under Gear. They are a company based out of Vancouver, Canada. They have some new things planned that they shared with us, yes and we mean color.  Tal also covered the Sweat Club marketing concept, learn how the whole concept came [...]]]>

We are joined by one of the owners and co-founders of Sweat Under Gear. They are a company based out of Vancouver, Canada. They have some new things planned that they shared with us, yes and we mean color.  Tal also covered the Sweat Club marketing concept, learn how the whole concept came about and where they are taking the club in the future. Find out what pair of Sweat Gear our reviewers here would love to get. And much much more!

We really thank Tal for taking time out of his busy schedule to talk to us. Listen to the entire podcast!

info@underwearnewsbriefs.com

http://underwearnewsbriefs.com

Twitter: UNBBlog

We decided to do something fun this week. Since summer is coming in to full swing and more and more people are becoming active, we though that we should showcase something that will give you great support no matter what you have to do. Something that could be underwear and gym [...]]]>

We decided to do something fun this week. Since summer is coming in to full swing and more and more people are becoming active, we though that we should showcase something that will give you great support no matter what you have to do. Something that could be underwear and gym wear.

This weeks underwear of the week, as you can tell by the pictures is the Sweat Under Gear Jock. It’s a very classic styling jock with modern construction. It is something you can wear under your shorts while running errands or hanging out. But also wear to the gym or play softball in. It will give you that extra support you need during sporting events.

You can get the Sweat Under Gear Jock from the Sweat website for $17. The sizing runs Small: 28″-30″, Medium: 31″-32″, Large: 33″-34″, X-Large: 35″-36″ . We hope you check it out and really enjoy it this summer!

MegaMuscle has sent us some really great pics to post. They did a photo shoot of their Model Brian Woodi and the undies were furnished by Sweat Undergear. They have a more pictures at their site.

Here is what they said:

Sweat has not hired us to do these shoots, [...]]]>

MegaMuscle has sent us some really great pics to post. They did a photo shoot of their Model Brian Woodi and the undies were furnished by Sweat Undergear. They have a more pictures at their site.

Here is what they said:

Sweat has not hired us to do these shoots, they simply provided wardrobe (although if you ask me they should hire us!).  We are thrilled to have Sweat Under Gear as our newest corporate partner and look forward to working with their product for years to come.  In a message to Mega Muscle owner Brian Rusch, Talon Thompson (the owner of Sweat) wrote:
“You hit our brand on the nose as far as what we stand for…….can’t thank you enough WOW”

You can check them out at their site or  the MegaMuscle Blog

Whether you want to be a shirt or a skin, this Sweat – T is made for you.  Be proud and show you are part of the Club by wearing the Sweat logo on your chest.

Whether you want to be a shirt or a skin, this Sweat – T is made for you.  Be proud and show you are part of the Club by wearing the Sweat logo on your chest.

We know you will love the Sweat – T because we’ve made it of the same cotton/spandex blend that you love in our sweat trunks, sports briefs and sweat jocks.

It has been designed to be worn out on the street, in the gym, to casual gatherings, or even hanging from your jeans on those warm days you want to take your shirt off.

The slim fit shows off what you have – we know you want to.

Now available at www.sweatundergear.com

Sweat Under Gear is doing something really great. They are sponsoring Actor Chad Allen in the AIDS/Lifecycle Ride. They are auctioning off signed undies from Sweat UnderGear. As you can see above and below its most of the line of Sweat.

Here is what Sweat Says:

Sweat Under Gear is doing something really great. They are sponsoring Actor Chad Allen in the AIDS/Lifecycle Ride. They are auctioning off signed undies from Sweat UnderGear. As you can see above and below its most of the line of Sweat.

Here is what Sweat Says:

To help Chad Allen’s fundraising efforts on behalf of his AIDS/Lifecycle Ride, Chad is auctioning signed pairs of Sweat Under Gear.

Go to the above link for full details on how you can help this important cause and own a pair of Sweat Under Gear signed by Chad Allen.

Chad Allen appeared on several series, including; St. Elsewhere, Our House, Dr Quinn Medicine Woman.

Sweat Under Gear is very proud to help Chad in this amazing Charity event.

To check out the auctions, please click on the picture above or use this link:
http://www.chadallenonline.com/lazzari/2009/sweat.html

Click on the  pictures below for a larger image! Head over and support the ride and bid on some undies.

Happy Earth Day from Sweat Under Gear!

Many of you know the basic ways to go green – however, if you’re interested in taking it to the next level beyond the basics, maybe replacing your light bulbs with CFLs (those funny twisty looking bulbs), conserving gas, car pooling and [...]]]>

Happy Earth Day from Sweat Under Gear!

Many of you know the basic ways to go green – however, if you’re interested in taking it to the next level beyond the basics, maybe replacing your light bulbs with CFLs (those funny twisty looking bulbs), conserving gas, car pooling and all kinds of other nifty stuff to reduce your personal footprint, Green Home launched an Earth Day campaign called Take Green To the Next Level – go on over to www.greenhome.com

We at Sweat Under Gear support our planet.

Our friends over at Sweat Under Gear sent us this picture. They are gracing the window at Top Drawers. This is really cool and we hope we see more of Sweat soon!

Global Guys Gear is continuing it’s Massive Warehouse Relocaiton sale! You can get many items $20 or less. But hurry the sale ends on March 15th! Here are some of their specials!

Further Reductions Macho Underwear, Just Us Boys Underwear, VIP Underwear all $10AUD Dirty Fukker, Swear Undergear, Flapkat Underwear and [...]]]>

Global Guys Gear is continuing it’s Massive Warehouse Relocaiton sale! You can get many items $20 or less. But hurry the sale ends on March 15th! Here are some of their specials!

Further Reductions
Macho Underwear, Just Us Boys Underwear, VIP Underwear all $10AUD
Dirty Fukker, Swear Undergear, Flapkat Underwear and N2N Bodywear all $15AUD

Check them out and stock up on Swimwear for Summer, and Underwear for your everyday.

Hundreds of items reduced to clear. We dont want to move it! We would rather send it to you!

Visit www.globalguysgear.com today!

ZIRH MEN’S SKIN CARE Cityboyzfashions.com is pleased to be an authorized reseller of Zirh Men’s Grooming line products. Named after an ancient Sumerian warrior, Zirh has been arming men with male-specific personal care grooming/skin care products since 1995.

Zirh products are designed exclusively for men. Their products address the specific differences between men’s [...]]]>

ZIRH MEN’S SKIN CARE
Cityboyzfashions.com is pleased to be an authorized reseller of Zirh Men’s Grooming line products. Named after an ancient Sumerian warrior, Zirh has been arming men with male-specific personal care grooming/skin care products since 1995.

Zirh products are designed exclusively for men. Their products address the specific differences between men’s skin and women’s skin. Men’s skin is three times thicker and oilier than women’s so vitamins, nutrients, and natural botanicals are hand selected to specifically address these differences.

While Cityboyz already offers Anthony Logistics and Gessato skin care lines on their site, they are happy about the addition of Zirh. Steven Brown, Cityboyzfashions.com owner raves about Zirh’s ease of use. “The system is simple and easy to use with straightforward functional names, there are step by step instructions and the benefits are spelled-out. This makes the use of Zirh a no-brainer for the novice user or the more experienced user of men’s skin care products.” The Zirh motto… Keep it simple. Keep it clean.

Zirh products are sold at high-end retailers such as Sephora, Macy’s, Bloomingdale’s, Sak’s Fifth Avenue, Lord & Taylor and Barney’s and are now available at Cityboyzfashions.com.

SWEAT UNDER GEAR
Sweat Under Gear provides today’s man with an underwear line that reflects his athletic, fashionable lifestyle. Their mission is to complement today’s man with underwear that speak to his lifestyle and sense of masculinity.”

Sweat Under Gear does not want to dress you up in pretty colours and playful print. They want you to feel masculine, sexy, free to show off your best assets at the gym and at home. Wear Sweat with confidence… to play and have fun. Sweat Under Gear is now at Cityboyzfashions.com

PIPE UNDERWEAR
Pipe Underwear is the outcome of loud screams for a new trendy brand of underwear. A couple of years ago Pipe hit the scene. Inspired by a lack of color, textures and comfort in men’s underwear, they decided to create a funky brand based on fashions of the day and upcoming trends.

Pipe’s innovative garments make you feel unique and sexy. Their philosophy is to push the boundaries of traditional underwear. Cityboyz is believes that the unique Pipe underwear designs will attract both male and female shoppers looking for exciting, colorful new options in men’s underwear.

We’re glad to offer more merchandise and options for our customers. With the addition of Sweat, Zirh and Pipe brands we’re offering brands that have a different spin on fashion and skin care. People love choices and men love convenience. Now they can find these great new brands at their finger tips on Cityboyzfashions.com.

Sweat Under Gear is a relative new [...]]]>

Based in Vancouver, British Columbia, The Sweat Under Gear Group provide today’s man with a line that reflects his athletic, fashionable and masculine lifestyle. The company’s mission is “to compliment the body of today’s man with products that speak to his lifestyle and sense of masculinity.”

Sweat Under Gear is a relative new comer to the world of Men’s underwear. They are a company that is based in Vancouver that launched in July of 2008. The founders, Tal and Ron, wanted to make a high quality line that men would feel comfortable wearing anywhere including work, gym or out. The line started with 5 core designs and two colors, black and white. They kept the line small and will add more lines and underwear over the next year.

The company received a lot of buzz on the internet, even before they launched. Over a year ago they took the initial pictures, just to get their name out. They never expected them to generate the attention they received. Bloggers all over started to talk about this new company. This brought about attention from consumers and also photographers and industry people. They have received offers from photographers, models and other companies to help with the promotion of the company. The power of blogging and the internet is something Tal and Ron, didn’t set out to do, but has turned out to be one of the best ways of promoting their brand.

In a previous post, we went over the line, but the current product line is; Sweat Briefs, Sweat Jocks, Sweat Fighter Briefs, Sweat Sports Briefs and Sweat Trunks. The development into this line took over a year to get the quality to a level that met their standards. They wanted a line that shows off the masculinity of men at any age group. They aren’t focusing on the guys in their 20’s. No matter the age, they want guys to be comfortable and look great.

One of the things they have done that has really made them stand out is their advertising. They concept of the advertising is the Sweat Club, and each room represents a product in their line. The purpose is that no matter what a guy does, we’re all equal. You could be a white collar or blue collar, but at the club everyone is the same. The ads are well done and very creative. As they ad products they can continue the campaign and keep coming up with creative concepts. You can see many of the pictures on their website and blog. The blog has a lot of pictures that you may not have seen on their site. They are constantly updating the blog and it’s a great way to keep up to date on them.

One of our favorite things this year was their calendar. Which if you didn’t get one, they are sold out. But never fear that will more then likely do it next year. It was a great high quality calendar that shows all the products of Sweat. When talking to Tal, they decided to do it but didn’t expect the success they had with it. It is one of my favorite calendars and as they release more, I will continue to get one each year.

As the company grows they are getting more opportunities to show case their underwear. One thing we have reported is the movie they are going to do, they will be providing underwear for the male cast. There are a few scenes where the cast is in the locker room and various other locations. Also they are doing two different model searches. In Canada they are doing the “Next Gay Supermodel” and the one in the US is in the works. As these develop we hope to bring you pictures and information about them.

The brand has had a few celebrities wear them too. The adult film star Zeb Atlas is a fan of the brand and has worn them at a few appearances. You can go to their blog and see more pictures of him in the Sweat briefs. Another group that has discovered the brand is a few members of Dante’s Cove and the Lair. Both shows geared to Gay Audiences. We may see more Sweat in both of these shows but nothing has been set as of yet. With all this attention they have started a really cool concept, a Wall of Fame, where celebrities sign briefs and they frame and have put them on a wall in their offices. It started with Zeb Atlas and has grown to Dante’s Cove and will continue to grow.

Some things in the works for them is a new work out wear line. This should be ready by the spring. They are testing it now and as more develops we will keep you posted. The one thing that really impressed me was that both Tal and Ron are wearing the new line to the gym testing the gear. They are making changes and final tweaks before it’s released.

Sweat Under Gear is one of the up and coming companies that have come out strong in the world of underwear. They started small in their product offerings but will grow and create more great underwear and work out wear. We look forward to seeing more products over the next year and with them much success in the future. We here at UNB will keep you posted as they grow.

The last thing is that they are doing a special promotion for Valentine’s day. They are doing their “Sweetheart Deal.” All purchases made from Jan 24th, through February 14th will receive a Sweat Brief gift wrapped for you special guy. And that’s not all you will also receive a special mini poster as well. You can say you heard of this deal from us here at UNB. So if you have been waiting to get some Sweat underwear, this is a perfect opportunity. To get this deal, you need to go on the Sweat Under Gear website.