With the debut of the Spring-Summer ’15 collection, Bum Chums introduces a new, design to its repertoire which as well as looking bold and bright, provides both aesthetic and performance oriented benefits by using a mixture of fibers.

“This new collection is all about colour, comfort and being bold,” says Craig Hendry, design and development director of Bum Chums. “We wanted to introduce a new design to the market also, so thought long and hard about how we could be creative without compromising body comfort.”

The collection, which includes a bum-cupping brief, hipster-style boxer, front-cupping jock and an all new design to bum-chums, a backless Brief-Jock features bold and simple lines that naturally accentuate and compliment the male form. “We avoided unnecessary embellishments in favour of naturally enhancing design, which allows for a broad and unbroken expanse of fabric to follow the contours of the body,” adds Craig.

From the sketches at the design stage to the finished garments and photographs, the new Brief-Jock certainly looks both front and back cupping and is said to boast “a comfortable underneath, continual strap for additional comfort for the wearer” says Anthony Finney, Co-Director.

Bum-Chums reinvention of their classic designs has also been improved, moving onto a more chunky binding for the legs on the hipster and brief designs, as well as including a top cover binding in the contrasting colours. “The main aim of this new range and collection is to embody colour and boldness but also to represent value for the wearer,” says Gareth Dickinson (another of the bum-loving team).

Collection: British Puddings

Spring is here and bum-chums have outdone their selves this time. Designing a new collection to celebrate the core of culinary couture. The British Pudding collection combines plump and ripe finishing and detail with piping and plush pouches of pure pleasure. Presenting four brand new styles to the dinner table, including the new design brief, hipster and jock, along with a brand new style entirely… The bum-chums Sling-Shot.

Beware though, British Puddings are all about the calories and we fully intend all of this collection to go right to the hips and bums of any discerning pudding lover. Created and crafted to culminate in an underwear climax of scantily clad men’s underwear lovers.

This brings a totally new meaning to offering to make the pudding! Dessert is all about the presentation and all you have to do next is decide how it’s served…

The colors and amazing name are Rhubarb & Custard Pink/Yellow, Eton Mess Red/White, Blueberry Crumble Blue/Yellow and Berry Cumpôte Purple/Pink

Rhubarb & Custard

One stick or two? It may be hard to decide when you come to ordering your desert… The Rhubarb and Custard puddings from bum-chums bring all the colour of Spring and based close to the home of Rhubarb in Yorkshire, we wanted to give the world a taste of our delights.

Vibrant pink underwear with accented bright yellow detail, these colourful pants are set to make an impression.

Eton Mess

Boys can’t help getting messy, with crunchy white meringue and dollops of creamy dairy goodness combined with plenty of strawberries… These red pants and white detailed men’s underwear pieces are sure to make you think dirty thoughts just putting them on in a morning.

We’ve taken the seeds out of these, but feel free to insert your own as you pick your pudding in pants.

Blueberry Crumble

Looking at the pudding menu before you order your main? We noticed your eyes light up at the sight of the blueberry crumble. You too may spend hours rubbing these together in your fingers to check the consistency. With the rich , bright blue base and striking yellow tones and accents added, this pudding from bum-chums may just be what you need to crumble the resolve of the one you want to get in your pants.

Berry Cumpôte

Moist and rich, British pudding pants from bum-chums don’t get much more packed with punch than the Berry cumpôte. Served seedless, this delightfully simple purple pudding with bright pink zesty accents makes for a colourful way to finish any meal. So if your men’s underwear collection is lacking in bright and bold colour, then look no further, raise your glass and glug a toast to the Berry Cumpôte, Bottoms Up!

All of the designs are new, from the re-mastered brief, hipster and jock to the brand-new design we’re calling the “Sling-Shot” a mix of brief and jock! They’re available in sizes Small, Medium and Large

Brief

A moment on the lips; a lifetime on the hips! That’s possibly true too of our British Pudding Briefs. Packed with plentiful bounty for your buttocks to enjoy. The chunky binding and styled high cut on the legs, combined with the low rise of the Brief really make this pair of pants a must-have for any serious men’s underwear collection. Brief encounters or not, our new design Brief gives accented contrast as well as structure and support both front and back. This means they’re designed to cup and lift from the back, as well as support and display your pouch. Made with a single thickness pouch, the pants are rather accommodating to the excitable ones among us and give a certain outline through the fabric… So you can see what’s for pudding before ordering! Oooft…

Hipster

Hips and puddings go hand-in-hand and you’re sure to be reaching for a second helping after you slip into these pants. The new design hipster now includes a more contoured pouch to help display your manly wears, as well as the signature centre back seam, which accentuates your rear bundle; sure to prick the attention of anyone with a sweet tooth! Accented top finishing sets the new bum-chums style alight… Just remember men’s underwear should not be flambé… Made with a single thickness pouch, the pants are rather accommodating to the excitable ones among us and give a certain outline through the fabric… So you can see what’s for pudding before ordering! Oooft…

Jock

So you like a more complicated pudding to finish your meal? Something with structure, sexiness and support? The new design bum-chums Jock does just that. Possibly the naughtiest pudding you could order, this one certainly won’t appear on any diet plan! With chunky binding, it gives the cupping to your berries and the branded leg straps support and lift your cheeky eye-candy just right. Made with a single thickness pouch, the pants are rather accommodating to the excitable ones among us and give a certain outline through the fabric… So you can see what’s for pudding before ordering! Oooft…

Sling-Shot

Now you’ve gone and done it… Like Eve, you’re more taken by the forbidden fruit on show and crave temptation and naughtiness… This brand new design from bum-chums brings all the benefits of a supportive jock, but with the design features of the brief. If you like your puddings chunky and moist, then these could be the pants for you. Any men’s underwear connoisseur appreciates the marriage of design and style when combined with structure and function.

The pouch front fits as a brief would, meeting the leg elastic underneath, flat under the bottom and cups the cheeks as only you would expect. Made with a single thickness pouch, the pants are rather accommodating to the excitable ones among us and give a certain outline through the fabric… So you can see what’s for pudding before ordering! Oooft…

Find these new pairs at the Bum-Chums site! We here at UNB love their Cheeky designs!