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I’m still working on getting all the info from the different lines to bring to you, but in the mean time, I have all these pics and wanted to run down my time at Magic. It was really fun and from here on out we are going to try to be at all the shows and cover men’s underwear and give you all the info on the new lines. If you aren’t familiar with what Magic is, it’s a big show for retailers to look at and buy all the new lines for both men’s and women’s clothes. But there is a section called “Underwear Alley” where most of the underwear companies are located.
The first thing I have to say is it was really great to meet everyone face-to-face. We have been working with most of the companies for a long time and actually being able to sit down and talk to them was great. I did forget to ask a lot of “What can I report?” and “What is new” But, in my defense, the whole thing was a bit over whelming at times. You see some of the top underwear companies in the world, and you get a chance to look through the lines and it’s like being a kid in a candy store! Then the next day you go, “DOH! I should have asked…”, but that’s what email is for! As a side note, it’s been a little slow getting all the information, because they all have to go back and put in all their orders and get everything shipped to the company. But never fear we’ll get you more info shortly!
With that said, the trip to Magic was a fast one, I basically spent one day in Las Vegas. I flew in Wednesday night, the show runs Tuesday through Thursday. Then took the red eye home on Thursday night. Told you it was fast! I got in and crashed, since the plane landed at 11:30 EST. I got up the next morning and hit the show. It was a mixture of excitement and nervousness.
 
Baskit
I got in the show and talked to Eric from Baskit. I dropped my stuff at his booth and then met Eric Turner. I’m sure many of you are aware of him from MegaMuscle and Facebook. As you can see by the pic of us together, he kept saying he was fat, and I was like “Whatever!” Although, he kept cracking me up all day. I will say that I enjoyed seeing him through out the day! The one thing I really want to check out is the new “easy access” pair they have. I am getting more information but it’s going to be a very fun pair.
 
Candyman, Clever, PPU, Pikante
The next stop was at the Candyman, Clever, PPU and Pikante Booth. These are new companies that we just started working with before attending the show. I got to meet them and go through the collections. One of the things I really loved is they have a line of shape wear that has prints on them. Which are the coolest thing I have seen in a while. We have predicted that shape wear is going to be big and with this latest addition, it will be even bigger. I got a chance to see the Candyman line and it’s just a fun line. My favorite set they had was the vampire one! These are really the first fantasy line for men I ever remember seeing that had some time into creating the line and made it fun! The other lines I love because of the use of prints and patterns. Clever has to be one of the lines I really want to see more of, because of the patterns. They have some really great patterns and prints. I admit I’m a color guy and love it when I see new companies taking risks with colors. I will go into more detail and bring you guys Brief Distractions from the companies!
Punto Blanco
I got a chance to talk to them for a little bit. They are a line we have only covered in sales information. We have done very little with that and we hope that will change. We have emailed back and forth and I hope we will get more in depth info for you very soon. Punto Blanco reminds me a sport wear line. They have stripes and solids, noting too out there.
(B)rief underneath
I got a chance to talk to them through out the show. I walked around a lot. I think they have a really cool concept in underwear. It’s boxers with a brief built in. I know so many guys who are still wearing boxers, but haven’t made the decision to move to briefs, and these are a great compromise. They have really great colors and styles of the boxers. I am not much of a boxer guy but I did see a few pairs I liked. So, if they got me looking at them, then they are doing something right. They also, were showing their loungewear. I can’t wait for these. Imagine comfy lounge pants with underwear built in, I know it’s not traditionally underwear but this is brilliant concept and I can’t wait for it to come out! We will keep you posted when it’s available.
Ginch Gonch
I like Ginch Gonch, there are many things going on with them. They have come out with their new “I Love” line. Which currently features I love boys and girls lines. They are going to extend it into a few more cities. The I Love London was just released at London Fashion week this past week. They are carrying over the themes of I Love in to some really cool Long Johns. I love that companies are actually experimenting with them. I admit, and I know many out there love the traditional long johns, but I would love some color and fun in long johns. Ginch Gonch has proved this with their previous pairs, such as the Argyle ones. I am talking to them soon so I’ll let you know more out the new lines.
This is the end of Part One! I will finish up tomorrow with the rest! I will go over a few more brands and then we’ll keep you up to date on the hottest men’s underwear!
I had the chance this past week to go to Magic. Magic is a show for buyers to come from all over to buy the next seasons lines from clothing brands. This includes women’s, lines, and men’s wear and more specifically men’s underwear. They have just about all the Underwear companies in what it called Underwear Alley. It features many of the brands we cover and a few we don’t, so I was excited to meet to the companies I have talked to in the last year. I also got a chance to make a few new relationships.
I will say the world of men’s underwear is a really great and friendly place. I haven’t met too many people who haven’t been nice. They have all been so helpful and I appreciate all of them! I am going to give you a hint at what some of the companies are doing. I have been sworn to secrecy about a few things I saw, but as soon as they are out I will let you know!
I am following up with the companies this week so I’m going to make sure of what I can report and what I can’t. So through out the next two weeks there will be more in depth details about each brand. I just don’t want to say something I shouldn’t.
Here are the brands I talked too:
Baskit – I got a chance to get to know Baskit team. They had the model Eric Turner, if you have seen him on Facebook or MegaMuscle. Eric kept me laughing all day when I came across him. I saw some great new colors and designs from Baskit. This includes swimwear and also and underwear. I love some of the new ones with easy access!
Candyman/PPU/ Clever/Pikante – These are four brands we haven’t covered much. We started talking just before the show and have profiled Candyman, look for a more detailed post about them soon. But we are super excited to get the others. They are all really fun and colorful lines. We plan to bring you a lot more about them in the future.
Mundo Unico – As many of you know this is one of my favorites in the world of underwear. I got a change to sit and talk to them and see the new line! I even got to meet the owner! It was awesome. The new line has some pink and one pair, which right now is very hard for me to describe, has kind of a pattern made out of the material. It’s a solid color but very cool. I wish I had a picture to show you, but it will be out very soon. Its hard to describe!
Beyond Big Branding – Better Brands is one you may not know the name but they do Piss & Vinegar, Dick & Jane, Expose and there will be more coming. I got to talk to Jason on of the partners and I am really excited for the coming year and what they have planned. This is one company we are going give you guys a lot more information about, I don’t even know a lot of the things that are coming! We are already in the works of finding out more about them before the show!
(B)rief Underneath – We profiled them about two weeks ago and the one thing I can tell you is their lounge wear is about to come out! They have mentioned it on their site and I think it will be a big hit. One thing that stood out for me as well was the boxer. We know I’m not a boxer guy but the colors they used and stripes, I had to say I loved. They were great guys to talk too.
Ginch Gonch – Ginch Gonch has a lot planned for this year. They are expanding their line of “I Love” collection. I am really looking forward to the I Love Bacon pair, which they have already announced. One really cool thing is that they are launching the I Love London at London Fashion week. We are going to try to get you some great pictures of that. They had models playing volleyball on the carpet in the isle, but I missed them. They left the day before I got there, but I’ll see if I can get some pictures!
ES Collection/Addicted – ES Collection has just released their swimwear, which we have been showing in our Brief Distraction. It’s super hot and they are just about come into the US Market. I have a pair and they are very good. I didn’t get to see much of the Addicted line but I hope to get more information this week.
Skmpeez – I loved the guys at Skmpeez! I had so much fun talking and hanging out with them. Their new line will be a lot more patterns, of things that don’t necessarily think of going together. They are a company from Canada but that doesn’t’ stop them from making really hot swimwear!
Jocko – I got to talk to Jocko for a bit, and it will be great to cover them. We have’t covered them much, but look forward to building a good relationship. I also found out that they are sort of partnering with a new brand, Geovanny. Which is a former dancer turned underwear designer. I saw a few of his styles and they are really colorful and fun. I will definitely profile him in the next week or two.
Go Softwear – Its really cool to meet people you have talked to over the years. I got to mainly talk to them about the site and what we do. I forgot to look at the new lines. But never fear, I will have a full report shortly. They just released some great mesh jocks and are doing some really sexy pairs lately!
Junk Under Jeans – Junk Under Jeans is one of our favorites here. The reviewers who tired them loved them. I got a chance to talk to them about their new line. They have boxer briefs/trunks coming out but also briefs! I got a few minutes to talk to the designer and he’s already agreed to sit down for an interview and go over the collection! They have so much going on that we are going to save it till the line is launched!
Pistol Pete – Pistol Pete has the one thing I can’t say is coming. It’s so cool! But I will go over that later. I was sworn not to reveal it just yet. This is a new company you will see a lot more of on the site. I we will cover their underwear, swimwear and work out wear. They have some really cool prints coming. Something I haven’t seen a lot in men’s underwear. I thought they were awesome.
Andrew Christian – I got to meet up with Andrew Christian himself again and speak to him for a few minutes. It’s always great to talk to him. They, as always, have more and more pairs coming out. He’s always making something new and fun. I have the catalogue and will let you know what to expect.
Timoteo – I got to meet Timoteo himself. I had fun talking to him through out the day. He showed me the collections they have now and the new line that is coming out with the most incredible waistband. You guys know I love waistband and this one is just awesome. It’s the TImoteo name but designed different. It’s very a very sporty design. I also said he has some of the best photography and we want some of the new pics as Brief Distractions.
Obviously – Obviously has the great new colors, which just came out! I have to admit I love the pouch on these. The new colors are amazing and fun. They didn’t have anything else new but they are a new brand growing and I know we will see great things from them!
Punto Blanco – I was so happy to talk to this brand. They are one I have enjoyed looking at on sites but never had the chance to talk to them. I saw a little of the collection but we will be talking more in the next few weeks and profiling them a lot more.
C-IN2 – C-IN2 has a lot of things going on. They are bringing out new lines. The colors they are doing are amazing. They are doing some different shades and colors not used in Men’s Underwear They do some great new combinations and waistbands. They will also come out with undies that keep you warm! The Bamboo line will be re-launched as well. Which I am glad to see because I love the Bamboo Line!
Saxx Apparel – Saxx is a really cool company for guys who are active or into sports. I got to talk to them for a bit. They have done something really cool; they have sponsored one of the Canadian Olympic teams. For the life of me I can’t remember which one. But they are sending me something this week so I will post it as soon as I get it.
I know this was a very quick post. But there was so much I saw that I wanted to get this one out and more detailed posts this week and next on each of the brands. If I wrote it out now it would be 20 times longer. I also want to send in some questions to the companies to get more information as well! So stay tuned and we hope to keep going to Magic and bringing you the up to date info on what’s going on in the
We thought we would bring you something from the runway. This is from Montreal Fashion Week’s Ginch Gonch show. How fun would it be to hit an underwear show! We’ll bring you some more of these soon!
Ginch Gonch is happy to officially announce the launch of its new I LOVE collection! Featuring 12 things that make us happy and give us that fuzzy feeling in our hearts (and pants), this limited-edition, collectible collection will be launching monthly, with the first two collection available now.
I LOVE BOYS and I LOVE girls are the first two to launch, right on time for Valentine’s Day. Both collections are available for men and women so they are great gifts for that special someone, and are also fabulous for matching couples’ under-fits.
Check out I LOVE BOYS in a variety of men’s styles for you gay boys out there and I LOVE girls for the ladies.
 
Here are your Sales Briefs for today:
- Now available at Giggleberries Mens Underwear is the new Clever Moda Masculine Underwear from South America Straight in from the hot and chic catwalks of Columbia is the popular and stylish masculine underwear that has been produced since 2004 by Clever Moda. Their mission is to provide stylish underwear with flair and sexiness in a wide range of briefs, boxers and thongs with a Latin flavour. Top of their line of underwear is their sexy and extravagant ‘mesh and mesh bars’ underwear made from soft fine materials that incorporate horizontal lines from a double mesh layer and provide a sexy and yet semi transparent lookBuy now from as little as £12.50 and including free delivery*
- Audace is giving you free jockstraps too! We posted yesterday that if you entered code THONG4ME. They have listened to their customers and if you don’t want to buy from the Australia collection, then order $35 or more of Unico and enter code FREETHONG35 and if you want a jock enter FREEJOCK35! But its while supplies last
- Sunspel has reduced selected t-shirts, polos, boxers and more by a full 50%. That’s what we call a sale. And there’s still 20% off everything else. The sale ends on January 31st!
- Dead Good Undies always has some of the hottest men’s underwear. They have the brand new Sloggi Spring/Summer line. They also have the new HOM swim line that consists of micro briefs to swim shorts. Lastly, they have JBS Men’s Underwear. You can check out the great boxer briefs they have
- The Dirty Fukker Sale ends on Tuesday 2nd February. So take advantage of these last few days of fantastic savings. Look out for the Special Offer on the Jocks: Buy a pack of 3 Jocks and receive another pair absolutely free! Spend over £50 and get a free pair of Newsprint Boxers from out new collection, coming out soon. Log on to www.dirtyfukkerunderwear.com and make the most of these last few days of amazing savings and offers. Have a great weekend, from all the team here at Dirty Fukker Underwear.
- UnderGear is giving you free shipping on orders all over $75. This offer lasts till February 1st! Just make sure you use code U9Y701. You can shop for Valentines’ gift ideas such as N Haven boxers. Maybe you need to treat yourself to some of the great new arrivals! Either way check out the gear!
- C-IN2U has extended its buy 6 get 2 free. This offer now includes free shipping in the U.S.! If you purchase any C-IN2 six pack and you’ll receive two pairs free. This offer has been extended till February 5, 2010. The free pairs are selected at random by C-IN2U.
- Ginch Gonch has just come out with their “I LOVE”, I don’t have a heart to put in there,lines> You can get I Love Boys or I Love Girls, They are both really fun and cool lines. But don’t worry, you don’t have to proclaim your sexuality if you don’t want to at the gym or in public, they are also coning out with I Love: London, Tokoyo, Bacon and Burgers. If you love Bacon Burgers you’re out of luck! If you want to order before Valentines day order Feb 3 in the US And Jan 31 in Canada!
Here are your Sales Briefs for today:
- The Oboy WINTER SALE continues! RELOADED meets REPRICED! Choose from plenty of refilled top sellers and brand new winter styles & save now even more on many SALE items at the big OBOY WINTER SALE! Brand new! OBOY boxer shorts 2010. Trendy, casual & super comfortable. Highly fashionable boxershorts made of soft cotton. Exclusively by OBOY. Brand new! Underwear-Fashion 2010 by DOLCE & GABBANA. Find the latest underwear trends – fresh from Italy – by the top designers. Now at OBOY.
- Mensuas has a good selection of Mundo Unico Underwear in Boxer, Brief, Thong and Jockstrap styles available for just $5.00 while they last. No other discount can be applied to this offer. Get them before they are all gone! While at Mensuas, take a look at the great selection of Valentine’s Day underwear that would make a great gift for the man in your life. Mensuas offer free shipping on all orders over $25.00 for US and Canada customers along with great international shipping rates.
- Dead Good Undies is having a great HOM promotion. If you get the HOM Snake Hipster promo pock, you get a free pair of matching HOM socks for £28. While you are there you should check out the new line of swimwear. They have hipsters, swim briefs, micro briefs and swim shorts.
- NuWear has some deals to die for.. They are some really great sales on C-IN2 including Swoops, Summer Pop and Fun House lines. Most of them are 50% off! Punto Blanco is giving you some deals that are over 75% off. Lastly, Ginch Gonch they are having sale on the Eagle, Cat and Tiger lines. You can save about 50% off on them. They are having some really awesome deals!
- Wyzman is giving you free shopping on all overs $50 or more! This includes both international and domestic orders. But hurry this is good until Sunday! Check out the Candyman line for some really fun Valentines night fun!
- Audace is giving you free Unico Thongs! They are giving away 35 sexy FREE Unico thongs while you place and order that includes any item from the 2010 Unico Australia Collection when you enter code THONG4ME at check out. The thong will be picked randomly! But hurry this is for the first 35 customers!
- Cocksox is continuing their Australia Day Sale. You can get 10-30% off! The sale is good until Midnight February 1. You can save on many of the any styles we have included, the Mesh underwear would be perfect for Valentines Day!
Here are the Sales Breifs:
- 10 Percent.com is giving you 10% off support and enhancement styles. They include Andrew Christian, Gregg Homme, Joe Snyder, Extreme Collection, Gia, Rufskin, Bodytech and Sculptees. The sale ends Jan. 23rd!
- Mensuas is having a warehouse moving sale. You can save up to 80% off selected items. 40% off all Unico Underwear, 15% off all Speedo and a lot more is on sale. Check out all the deals at their site
- Dead Good Undies has new Sloggi and HOM in stock. They have the new Sloggi Madison, available in short and brief. Then they have the new HOM Black Addict Deep hipster UP! They also have some great micro, maxi and the e.Go hipster! Check out all the HOM.
- Planet Undies has four new amazing brands they are now selling. Barcode, Schultz, Dietz and Bumgear. Barcode as we profileed has some great jocks. Schultz does really great low rise briefs with great sayings on them. BumGear is for you if you love sheer or mesh underwear and Dietz has some really body conscious fun styles you will love.
- Wyzman has Candyman Underwear. They have them just in time for Valentines Day. They are a mix of underwear and costumes. You can get a cowboy, prisoner, maid and more. As they say “its created for the playful side of your ego..”
- His Room is giving you 25% off Man Silk. Which is prefect for Valentines day coming up. You can get some silk boxer or something else made of silk. You can also still check out the sell on Obviously and you get your money back if you don’t like them.
- Cocksox is giving you 10 to 30% off the Cocksox range from now till Midnight February 1st, this is in honor of Australia Day. On January 26, 1788, Captain Arthur Phillip arrived in Australia with a bunch of ships full of horny convicts and sailors who hadn’t touched dry land or alcohol for months. They got ashore, tapped the kegs and got seriously hammered at Sydney’s first beach party. What a way to start a country! To keep the convict party spirit alive, we’re celebrating our nation’s founding by giving you the chance to RIP US OFF! That’s right! We’ve ripped 10 – 30% off prices across the Cocksox® range so you can get your own Australia Day Party seriously started.
- UnderGear is continuing their Winter Sale. Saving have been 50% and now they are giving you up to 60% off! The new reductions have been taken. While you are there you can still get a Calendar, the 12 Months of Perfection if you spend $50 or more!
- Are you a fan of C-IN2. Do you need to stock up? If so if you buy 6 pairs you get two pairs free. You can buy any of the great styles they have, but know the free styles are chosen by random by CIN2U. The sale ends January 29, 2010.
- NuWear is having a BIG SALE. You can save up to 50% off selected items from Triple XXX, JM, N2N Bodywear, C-IN2, Male Power, Punto Blanco, Go Softwear, Gonch Gonch and Greg Homme. You can choose some of the best styles.
Here are your sales briefs for today, notice the clearance sale trends:
- Undergear is giving you up to 50% off in their winter sale. You can save on some of your favorite brands and styles. Also, while you’re there make sure you check out the 12 Months of Perfection calendar. New styles have been added from Unico, LASC and 3G!
- Dead Good Undies has the new brand e.Go in stock. Its a really funky and fun underwear company with some great patterns. They have some of the best of men’s underwear around and you can save on their clearance sale, up to 80% off select styles!
- Skiviez has a great clearance sale going on. Right now seems to be the time for clearance sales. You can save up to 70% off 2(x)ist, Hugo Boss, CalvinKlien and Tommy Hilfiger! Go check out all the styles on sale
- Wanna be like an underwear model? Well then Ginch Gonch can help, they say stuff a sock in it! If you get two pairs of Ginch Gonch Underwear you get a free pair of socks! But the promotion lasts as long as the socks do, so if you want them buy early!
- NuWear has some great new undies in stock. They have some from Pikante, Candy Man and Body Tech! NuWear always has some of the sexiest underwear around! Check out all the great new additions.
- Cityboyz Fashions has brand new underwear from Clever and Tulio. The Clever underwear has the new music themed undies. While with Tulio you can get some great new swimwear. Check out the NorCalBodz models while you are at Cityboyz!
- 10 Percent is giving you three ways to save off your order! You can save $10 off orders of $100, $20 of orders $150 or more and $40 off orders $200 or more! You can save on the new Good Boy Gone Bad!
- Fresh Pair wants to spice up your Valentine’s Day with red underwear, t-shirts and more! Get something really great for that special day. While you are there check out the on going clearance sale where you can save up to 60% off!
Here are the Sales Briefs for today, sorry they are a little late:
- Erogenos now has new items from both GIA and Male Power Extreme Collection. For those not familiar with GIA, it’s another exciting line that hails from Columbia. They feature sporty, urban techno, and truly sexy underwear collections. They feature unique prints, patterns and quality materials. While Male Power’s New Extreme Collection is a superior combination of stretch four-way faux leather, paired with mesh and stretch net combinations. Some stiles have the unique ripoff feature as well.
- Mensuas is having their final reductions. You can save up to 60% off or more with the deals through this weekend. They include: 40% off Unico, 3G swimwear at least 50% off, C-IN2 at least 33% off. Check out all the deals at their site.
- Dead Good Undies is having their Nearly Mid January sale on now. You can get underwear staring at £1. Yes, you read it right. You can get other pairs for under £6. But note this is on selected items only. Check out all the great deals but hurry!
- Jockstrap Central is having a clearance sale. You can save up to 25% off itms from Gigo, Bodyworksman, Colt and Kinkwear! Sizes and styles are limited. “It may not be spring, but we’re clearing out our stock room to make room for exciting new products coming up in the next little while. On selected items from Gigo, Bodyworksman, COLT and Kinkwear, we’re offering up to 25% off. Sizes and selection are limited so be sure to act quickly before they run out.”
- 10 Percent.com have something new. They have over 95 different jockstraps. They are from all the top brands. If you like jocks then you will want to check out all the new arrivals. While there check out the new catalogue they have released!
- Wyzman is bringing you a sale just in time for Valentine’s Day. They are giving your Gregg Homme 30% off for four days. The sale ends Sunday January 17th. Find some of the sexiest undies around, especially or a special night like valentines!
- C-IN2 has some offers too good to refuse. you can save on a lot of your favorite styles and colors. I can’t tell you what they are you are just going to have to go to the site and see!
- His Room thinks you will love Obviously so much they will Guarantee it! If for any reason you don’t agree that they are the most comfortable underwear in the world they will return your purchase, no questions asked. We agree we think you will love them as well. His Room is giving you 10% of your order as well!
- Wear it Out is giving you 15% off all swimwear, just use code AD5FFXA65GU at check out. Selected styles of Ginch Gonch are on clearance at $19.99. Note this is Australian Dollar prices. Lastly, they have Piss & Vinegar in stock as well!
- Men’s Underwear Store now has a few things going on right now. They now have the Clever sporty collection in stock. You can have some great new style with swimwear from Skmpeez! Lastly, you can save 20% off Obviously for men, the Sinuous line! Check out all three at their site.
I didn’t want to wait for the Sales Briefs for this, but NuWear has a 48 Hour clearance sale! You can save on Private Structure, C-IN2, Gigo, Tulio, Ginch Gonch and more! They have sales up to 50% off some of the brands. Make sure you check it out!
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