2(X)ist is one of the oldest men’s fashion underwear companies on the market. You would think they could get set in their ways after almost 20 years on the market. However, that’s not the case. The print line is the perfect example of how they keep revamping this line for each season.
At Magic I always get to talk to Jason Scarlatti, the creative director, and he always out does himself. He’s one of my favorite people to meet up with. Each time when I think they have reached the limit on stripes and prints, he pulls another rabbit out of the hat! It just amazes me how they create new and fun prints. Jason has an eye for what’s coming and going to be big in the world of men’s underwear.
This collection has three new prints. The first is my favorite. The Digi print.
The print is just as the name suggests. It’s digital inspired. I have seen some camo prints in and out of underwear in a similar style. Which I really like this, and it sorta reminds me of camo but is not in the traditional camo colors. The bright blue they use in each style sets them out of the camo sphere.
I Love how 2(X)ist mixes colors in their stripes. Granted I”m not a fan of super crazy stripes but these mix a great color pallet. It’s mixing colors I wouldn’t think of mixing to create a great pattern
The Wave print is more of a chevron style print. Its the most subdued print of the bunch but still very colorful and fun. The part I love the most are the matching waistbands. Each series in this has a matching or complimenting waistband. The Wave is one that has a 2(X)ist color matching band that sets it off very well!
Last is the Rugby Stripe. This stripe is not one I would thing in men’s underwear. With underwear being so small I wouldn’t think of using a wide stripe. It would seem to get lost and only a few big stripes. However, with the stripe and the contour pouch it really has a nice design. I think the pouch is the part that makes me like design so much. The stripes accent what you have and the way they make a chevron. The V in the front just shows off what you have
I hope you guys check out the collection and let us know what you think! These briefs are available for $18 at the 2(X)ist website. They are also available in trunks as well!
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This is a a pic from February 2013 featuring 2(X)ist. This is the Pro Sliq Brief. Plus the 2(X)its socks! We will have more form them soon.
My “Brief Beginnings” were in no way ever planned to becoming a Men’s Underwear Designer. I always knew I wanted to be a designer. I was sketching since I can remember – and at the at the age of seven I remember drawing my favorite cartoon characters or super hero’s and then changing their costumes in my sketch. Wonder Woman would have a purple costume rather than a red one.
Things like that is why I geared my studies at school towards Fashion Design, and took summer classes at The Delaware Art Museum and Moore College of Art and Design in Philadelphia. (It was a Girls School, but they allowed boys during the summers). When I graduated from High School I went on to get my BFA at Parson’s School of Design in New York City. I’ve always wanted to design glamorous evening gowns or red carpet dresses for celebrities. (My cousin has taken that part over – Dennis Basso).
After Parson’s I worked for Joseph Abboud as an assistant designer in his licensing division. I was (and still am) in awe of Joseph, and he took a liking to me and my sketching ability. He would always have me sketch to frame as gifts for friends – and do illustrations for his biography “Threads.”
In the licensing division at Joseph Abboud I was able to work on many different categories; Women’s Sportswear, Home Furnishings, Shoes, belts, bags, Outerwear and also Men’s loungewear and underwear. It was the perfect job for a designer right out of school. I got to have a hand in designing every product category. After three years I heard about a job at Tommy Hilfiger in Men’s underwear and loungewear. I was intrigued to know one product inside and out. To know every detail – rather than dabble in a variety of different products (grass is always greener syndrome.) I was intrigued.
I moved to Tommy Hilfiger, where I spent the next five years working on Men’s underwear, loungewear and eventually socks. The underwear business really intrigued me. It was actually very challenging. There are only so many things you can do to a pair of underwear to make it “new” each season. I loved the challenge. I absorbed as much as I could about the industry and the product.
We worked closely with JOCKEY underwear, whom at the time was the licensee of Tommy Hilfiger Underwear. In time, Tommy would launch a collection based out of Europe with a European Licensee called Schiesser. I learned from the best, two power-house brands that have been around for over 100 years. I learned about the product and also learned how different countries and communities require different attributes.
I wasn’t ready to leave Tommy Hilfiger after five years – but a friend of mine heard of a position at 2(X)IST. I adored the 2(X)IST brand, and thought it would be the perfect next evolution in my career.
I remember being really impressed with how extensive the underwear offering was when I first started at 2(X)IST, and how impeccable the quality and construction was. I wasn’t sure I had what it takes to design so many collections of….well….just underwear every season. Again, I loved the challenge.
This year will mark my tenth year at 2(X)IST. Each year has been better than the previous. I am still continuing to learn. I still feel like we push the boundaries and bring something new to the table. I love what I do. I love the craft. I love the industry and I respect the competition. It is magical to me.
The 2(X)IST brand has grown and is continuing to grow in many different catagories. My position here feels like it is changing yet again, and morphing into overseeing new product categories. We launched swimwear 2 years ago, we have socks and the no-show ped and this year we will launch Activewear that we teased the public with in our fashion show this past October. The brand continues to grow into exciting new ventures and so my “Brief Beginnings” have proven to be all too fruitful. I am blessed and thankful everyday, and I am most thankful to have communities, enthusiasts and friends such as yourselves at UNB whom are interested in it all.
Thank you for asking about my “Brief Beginnings” and I am excited to share all that’s new to come with the 2(X)IST brand.
This pic we enter last year. This was the new 2(X)ist swimwear at the time. Which will be released soon as this is from August! So be on the look out
We want to thank everyone who nominated and voted in the 1st Annual UNB Reader Awards. It was a lot of fun to do and thank the brands that really got the word out. You have a year off till the next one! But you spoke and here are the winners of the 2014 UNB Reader Awards.
Some of the votes were really close and it went right to the wire! All the pairs nominated were awesome pairs so you can’t go wrong with any of them. It was cool to see some new brands you guys love and some standards.
The Winners are:
Best Bikini – Cocksox CX16 Waistband Bikini
Best Brief 2(X)ist Sliq Mesh Brief
Best Thong - Andrew Christian Almost Naked Smooth Vive Spider Thong
Best Jock - Andrew Christian Coolflex Active Jock
Best Jock Brief - Andrew Christian Airsculpt Locker Room Jock
Best Trunk - Timoteo Rugby Scout Square Cut Brief
Best Boxer Brief - Andrew Christian Color Vibe Boxer
Best Fetish Wear Brand – Cellblock13
Best Swimwear Brand – Andrew Christian
Best Overall Brand for 2013 – Andrew Christian
Best Online Retailer – Underwear Nation
Best Brick and Mortar Store – Andrew Christian Flagship Boutique
Best Underwear Model – Colby Melvin
Best Photographer – Jerrad Matthew
These are our winners!
2(X)ist has a new line out this week and it’s called Turbo! You may be asking why is it called Turbo? Well, I would say it’s because of the moisture wicking fabric. Lately there has been more of a trend to making underwear for sports and working out. More companies pay attention to how a guy uses their undies and what they are doing. You don’t want to go to the gym/run/be active in cotton underwear.
The fabric they are using is 89% Nylon/11% spandex blend. So it will move with you and take moisture away from your body. The second thing you will notice is the colors. They came out with some amazingly bright colors. They include blue, black, red, yellow and white. Each as a contrasting color on the site.
Thats not all they have a new branded waistband with the 2(X)its logo on the left hip. It matches the color of the underwear. The styles available are the Jock, No-Show Trunk, No-Show Brief and a tank. They range from $26-34 at the 2(X)ist Website
I was really excited to have the opportunity to review the 2xist SAIL Sculpted Brief. It’s a pair I’ve had my eye on for some time (thanks, Tim!). The SAIL collection was introduced as part of 2xist’s Spring 2013 line and features what has become standard fare for the label: a brief, a trunk, and a tank top. The pair I am reviewing (that’s me in the photo above) is the “Lake Blue” color option from the line, which features several other colors combinations. The first two things I noticed when I got it out of the box was 1.) how soft the cotton was and 2.) that the cut of this brief is much more traditional than most of the images of them suggested.
After putting them on initially, I knew I’d be giving them a great review. The sizing and fit is exactly what you would expect from 2xist. My 36″ waist fit comfortably into the L (36-38) and as always I suggest that if you are in between sizes on the size chart (31, 35, 39) that you drop down a size. Once you get them on you really appreciate how soft this cotton is. 2xist calls it their “Soft-Fle(X)” cotton which is 95% cotton and 5% spandex. While this brief comes from a featured line, it really could be marketed as everyday underwear given how comfortable it is.
The key feature to this brief is the way it has been constructed. The brief features a large, logo waistband which is incredibly soft both on the inside and outside, while I am not a huge fan of humongous logos on my waistband I don’t take much of an issue with the “2(X)IST” that is plastered on the front of the waistband on these briefs. The prominent feature on these briefs in terms of how it fits, is put together and the overall styling has to be the much larger-than-average leg bindings which are tapered to visually enhance your man-parts. The leg bindings are the same soft cotton covering spandex that lay flat on your legs for a really comfortable fit. I am not sure how much they enhance the contour pouch in reality, especially if you’ve got bigger/muscular thigh muscles.
In terms of how they look, I was expecting them to look a bit different than they do once I got them on. The taper in the leg bindings seem to create the look that these are more of a “bikini” or modern cut brief, but in actuality they are very much a traditional cut brief, with quite a bit of fabric between the waistband and the highest point of the leg openings. While I prefer a more modern cut in briefs, the functionality of the tapered leg bindings certainly make them feel like a modern brief especially when sitting down.
Overall, the fit of the 2xist Sail brief is fantastic. They can be worn for just about any occasion, but I would say that the cotton is fairly thin so I won’t be using these briefs for any strenuous activities or workouts. I really like the look and while the contour pouch could be slightly larger for me, for most men there will be ample room.
These 2xist SAIL sculpted briefs retail for $24 but with several 25% off sales for major brands, you can typically find them for a much more reasonable $18.
If you have any questions about the SAIL Sculpted Brief, or general questions for me, you can get a hold of me on Twitter, @UNBBrandon
- Soft, comfortable fit
- Great styling
- Innovative construction
- Daily Fit – A
- Sizing – A
- Construction/Materials – A
- Styling – A
- Daily Performance – A
- Overall – A
||2(X)ist is having their Semi-Annual 25% off event. This sale is site wide. So go save one some great pairs.
Shop at: http://www.2xist.com
||GET A FREE JOCK WITH EVERY ORDER OF $40 OR MORE
From now until Wednesday, June 12th, 2013 (midnight EST), when you shop at Jockstrap Central and your product total is $40 or more, they will throw in a free jockstrap. While supplies last, the free jockstrap will be one of their Wolf Athletic Supporters (If they run out, you’ll still get a free jock, just not one of those.) On the last step of your checkout (the invoice page) you’ll be asked to choose your size and color preference.
Wolf jockstraps are phenomenal and if you don’t have one already, this is a great chance to get one to “try” out. We’re sure you’ll be hooked! If you already have one, get yourself another for when the first is in the wash.
Shop at: http://www.jockstrapcentral.com
Link contains an affiliate like
||Save 25% off on CK underwear now at Men’s Underwear Store. You may notice the picture is very “Back to the Future” Also while there save on 13 of the most popular brands!
Shop at: http://www.mensunderwearstore.com
||International Jock is having a sale on Armani, C-IN2, CK, 2(X)Ist and more. Save 25% off these brands
Shop at: http://www.internationaljock.com
||C-IN2 is having a Father’s Day Sale. You can save 25% off the entire collection. There is one week left in the sale so don’t miss out
Shop at: http://www.c-in2.com
||It’s swimwear season and 10Percent.com is giving you 25% off all swimwear styles. This is for a limited time so don’t miss out. Some brands they have are Clever, Vuthy, N2N Bodywear, Rufskin and more!
Shop at: http://www.10percent.com